Anthony Pulera
Oakville,Ontario
Summary
Performance marketer, and ecommerce operator with 8+ years of experience building, scaling, and managing online brands. Proven track record in paid advertising, conversion optimization, product strategy, and revenue growth. Led marketing strategy for multiple brands, managed six-figure ad budgets, and successfully exited a consumer brand. Combines strategic thinking with hands-on execution and an obsession for results.
Overview
9
9
years of professional experience
Work History
Founder
Independent Ecommerce Projects
01.2017 - Current
- Operated multiple ecommerce stores across different verticals, testing and scaling products profitably
- Experienced with supplier negotiation, logistics, fulfillment workflows, and customer support systems
- Deep understanding of consumer psychology, marketing angles, and performance creative
- Hands-on experience building funnels, CRO testing, A/B testing, and data-driven decision making
Founder & Head of Marketing
Recovery Bright
10.2024 - 12.2025
- Lead growth and marketing strategy for a health-tech ecommerce brand with over $400,000 revenue generated.
- Built customer acquisition engine across Meta, with data-driven optimization and a 1.45x ROAS on $200,000 adsepnd
- Developed positioning, messaging, funnel strategy, and conversion-focused landing pages
- Managed product development, supplier relationships, compliance considerations, and customer support systems.
- Oversaw budgeting, profitability tracking, and overall business operations
Chief Marketing Officer / Ecommerce Operator
Peachy Shapewear
01.2020 - 09.2024
- Co-founded and scaled a DTC consumer brand, generating $4,000,000 over four years.
- Built and managed full marketing engine including Meta Ads, TikTok Oragnoc, TikTok ads, Snapchat Ads, and influencer partnerships
- Created an organic TikTok post that costed $75 and generated over $400,000 in revenue in 15 days
- Managed 7-figure advertising budgets while maintaining strong ROAS, and profitability.
- Developed positioning, creative strategy, funnels, and conversion-focused landing pages
- Oversaw financial planning including budgeting, and profit optimization
- Built customer acquisition systems, email flows, and retention strategy
- Led product launches, market research, customer insights, and pricing strategy
- Successfully sold the company in 2024 for a multi-six-figure deal.
Education
Bachelor of Commerce - Marketing, Entrepreneurship
Toronto Metropolitan University (formerly Ryerson University)
01.2022
Skills
- Paid advertising: Facebook, Instagram, Google, TikTok, and Snapchat
- Ecommerce tools: Shopify and funnel optimization
- Creative content: Canva, CapCut, Adobe Premiere, UGC strategy, and creative direction
- AI technologies: ChatGPT, ElevenLabs, and automation tools
- Marketing strategy: Positioning, branding, copywriting, audience research, and offer creation
- Data management: Budgeting, financial analysis, analytics, KPIs, and profit optimization
References
Available upon request
Timeline
Founder & Head of Marketing
Recovery Bright
10.2024 - 12.2025
Chief Marketing Officer / Ecommerce Operator
Peachy Shapewear
01.2020 - 09.2024
Founder
Independent Ecommerce Projects
01.2017 - Current
Bachelor of Commerce - Marketing, Entrepreneurship
Toronto Metropolitan University (formerly Ryerson University)