Summary
Overview
Work History
Education
Skills
Languages
Websites
Accomplishments
References
Timeline
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Anthony Profenna

Anthony Profenna

Woodbridge,ON

Summary

An experienced, passionate , and strategic senior level leader in quest to augment a company’s overall operation, culture, brand recognition/position to enable and drive revenue and overall market share. Have 17 years of in-depth results driven multi-unit cross functional experience at international, national, and regional levels and an expert as it relates to business development and scaling large organizations and its respective cross functional teams. I lead by trust and inspiration, and have a deep and abiding commitment to advancing innovation, health & safety, reconciliation, equity, diversity, and inclusion. Seeking an opportunity to elevate my career in a growing business environment by utilizing and applying both personal and professional skills towards growth of a goal-driven and customer focused attitude.

Overview

12
12
years of professional experience

Work History

Managing Director / VP

Zurn Elkay Canada
07.2022 - Current
  • Directs and manages all cross functional initiatives in Canada with full P&L responsibility (250M+) reporting directly into the Global President/Board of Directors. Total headcount responsibility of approx. 300 individuals with 28 direct reports.
  • Responsible for all of Canada’s divisions as it relates to all subsidiary brands, regional rep agencies, interco business units, and cross functional team leads and respective departments. Direct relationship/focus with all national and regional wholesalers, buying groups, contractors/developers, architects, and engineers to drive spec share of the Zurn Elkay Combination
  • Leads multiple engagements by providing consultative guidance/direction driving an increase in top line revenue budget by 25% in the last 2 years in all categories with exponential growth in all segments & verticals. Achieved full Ebidta Budget for CY23. Major focus areas include Education, Healthcare, Hospitality, Fire Protection, Recreation, Government/Municipality, and Multi-Family.
  • Established a culture of continuous improvement resulting in optimization of fulfillment, finance and accounting functions, improving efficiency by 25% in 2 years.
  • National average for fulfillment stands at 95% OTD (on-time delivery) with a 75% reduction in past due
  • Responsible for the company’s performance ownership and total associate engagement (TAE), driving key core values, best practices, and best in class service

Sr. Director of Sales, Marketing, & Operations

Active Green + Ross (AGR) Group
03.2019 - 07.2022
  • Ran all applicable cross functional initiatives for a franchised retail dealer network of almost 90 locations (approx 400 employees) with full P&L responsibility reporting directly into the President/Owners. Total head office headcount responsibility of approx.40 individuals and managed and coordinated AGR Group’s Dealer Advisory Board Committee of 25 representatives
  • Implemented and responsible for executing a robust business & operating plan (3 year) in excess of 200mil and directly responsible for the development and execution of an overall operating budgetary fund of approx.10 mil. In 2019, 22% over plan with exponential growth in all segments, 2020 at 6% over plan and finalized 2021 at 18% Growth YoY (even amidst Covid-19)
  • Had increased revenue approx 20mil in 3.5 years along with overall dealer count from 65 to 90 through conversion and new site locations.
  • Was directly responsible for regional & national warehouses & distribution operations including flow, planning, and infrastructure of a 200,000 sq ft facility with a rolling on hand inventory of approx. 20mil. Was directly involved with the procurement of land and establishments which were built or renovated for franchisee development purposes.

National Manager – Sales & Marketing (Aftersales)

Kia Canada Inc. (KCI)
07.2017 - 03.2019
  • Managed the Canadian aftersales division and had 34 direct reports including 15 internal & 19 field (4 Regional, 15 District) with full P&L responsibility reporting directly into the Director of Aftersales & Executive Korean Director.
  • Managed all applicable initiatives for a retail dealer network of 200 locations + nationwide along with the National Parts & Service Committee.
  • Essential leader in Kia Canada’s aftersales executive team – responsible for exponential growth and had not missed a target and overall objectives since inception. Concluded 2017 at 22% over plan and 2018 at 20% over plan with exponential growth in all segments.
  • Responsible for a business/operating plan in excess of 350mil and an overall marketing budget of excess of 20mil.

National Sales Manager

Yokohama Tire (Canada) Inc.
08.2014 - 07.2017
  • Managed the complete portfolio nationwide with full autonomy which included direct & associate independent retail dealers, retail banner groups, wholesale distributors, national fleets, and national OEM’s and dealer groups.
  • 7 direct reports including and responsible for a total book of business of approximately 150M + in total revenue sales (increased approx 10 million within a 2.5-year time period since inception)
  • ACHIEVED 180% of 2015’s annual objective plan and 148% of 2016’s annual objective. Opened over 300 new associate dealers, 15 new direct retail locations, and 5 national distributors.

General Manager (GM)

AUTO|ONE GROUP
01.2012 - 08.2014
  • Ran the day-to-day operations of the sales & fixed operations (sales, parts & service) departments including the business/finance office, detailing, and sublet work for the retail/wholesale and leasing of the group’s vehicles. Managed a total headcount of 19 individuals including 4 direct managers, 4 sales reps, 4 technicians, 2 detailers, 2 drivers and 3 service/sales/marketing coordinators

Education

BBS - Bachelor in Business Studies -

Seneca College Polytechnic

Skills

  • Business Development & Strategic/Financial Planning
  • Revenue Growth & Budget Management
  • Contract Negotiation & Administration
  • Financial Management - P&L and EBIDTA
  • Partnership Development
  • Product Development
  • Omni-Channel Marketing
  • Risk & Crisis Management
  • Capital & Resource Management
  • Operational Excellence and Customer Experience
  • Continuous Improvement & Process Optimization
  • Supply Chain Management
  • Land Development & Franchising
  • Cross-functional team leadership
  • Culture Building & Total Associate Engagement
  • Superior problem solving , prioritizing skills, a strong/effective communicator
  • Detail oriented (polished), very analytical, and well organized - focused on successful end results

Languages

English
Native/ Bilingual
French
Professional
Italian
Professional

Accomplishments

  • Promoted to Managing Director for Zurn Elkay Canada in March 2023.
  • Was appointed a key member of the Dealer Advisory Board and Chairman of the Executive Collision Committee for the Global Automakers of Canada (GAC) from Jan ‘18 – Mar’ 19)
  • Yokohama Tire Canada’s ‘Canadian Sales Manager of the Year’ for 2015 & 2016. Winner of the 2016 Global Yokohama YoY growth contest – the Takimoto Challenge

References

References available upon request.

Timeline

Managing Director / VP

Zurn Elkay Canada
07.2022 - Current

Sr. Director of Sales, Marketing, & Operations

Active Green + Ross (AGR) Group
03.2019 - 07.2022

National Manager – Sales & Marketing (Aftersales)

Kia Canada Inc. (KCI)
07.2017 - 03.2019

National Sales Manager

Yokohama Tire (Canada) Inc.
08.2014 - 07.2017

General Manager (GM)

AUTO|ONE GROUP
01.2012 - 08.2014

BBS - Bachelor in Business Studies -

Seneca College Polytechnic

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Anthony Profenna