Anthony Fernandes
Toronto,Canada
Summary
Results-driven sales and client relationship professional with 5+ years of experience across B2B SaaS, corporate sales, account management, and event operations. Proven track record of driving revenue growth (30% increase in 6 months), exceeding sales targets, and managing high-value client portfolios across 100+ accounts. Adapting and maintaining relationships with C-suite and senior stakeholders, executing strategic initiatives, and leveraging Salesforce CRM to optimize pipeline performance. Known for strong leadership, cross-functional collaboration, and delivering high-impact client experiences in fast-paced environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales Manager- Corporate, Trade and Consumer Shows
International Centre
07.2023 - Current
- Implemented data-driven sales strategies that increased revenue by 30% within 6 months
- Managed and serviced 25 active accounts while nurturing relationships across a pipeline of 100+ prospective and existing clients
- Consistently exceeded monthly sales targets by up to 90% through proactive outreach, needs analysis, and strategic relationship building
- Maintained detailed and accurate sales records by managing CRM activities (Salesforce), client notes, follow-ups, and email communications
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Conference Manager
Manulife
09.2022 - 07.2023
- Supervised and coached a team of 10 Conference Centre Technicians, overseeing hiring, onboarding, scheduling, and performance evaluations
- Partnered with internal and external clients to define meeting and event objectives, translating requirements into detailed logistics including room capacity, timelines, locations, attendance, AV setup, and amenities
- Represented Manulife as the primary on-site liaison for company-sponsored events, ensuring professional execution and brand standards
- Coordinated cross-functional support teams including catering, facilities, cleaning, and security, confirming event requirements and delivering seamless client experiences
Account Executive/ Virtual Event Producer (Contract)
Q4 Inc
03.2021 - 07.2021
- Coordinated end-to-end event execution in partnership with Program Managers, ensuring alignment with sales campaigns and business objectives
- Resolved real-time operational and client-facing issues to maintain smooth event delivery, high client satisfaction, and revenue momentum
- Served as a brand ambassador for Q4’s SaaS platform, clearly articulating product features, functionality, and value propositions to prospective and existing clients
- Built and maintained strategic relationships with Investor Relations teams, senior executives (C-suite, VP-level), corporate communications leaders, and senior management at public companies
- Supported client engagement initiatives within a SaaS-based, B2B environment, strengthening adoption and long-term partnerships
Manager of Events
York University
05.2017 - 04.2020
- Represented a student population of 55,000+, overseeing the strategic planning and execution of large-scale campus social and cultural initiatives, including York University’s Multicultural Week
- Directed a $300,000 operating budget and delivered a 3,000+ attendee live concert, leading marketing strategy, vendor management, and artist coordination to ensure successful execution
- Led the planning and delivery of York University’s Winter Orientation (Frost Week), managing logistics, cross-functional coordination, and stakeholder communications to maximize engagement
Education
Bachelor of Arts - Political Science, Honours
York University
Toronto, ON01.2019
Diploma - General Arts & Science
Humber College
Toronto, ON01.2014
Skills
- B2B SaaS Sales
- Client Relationship Management
- Account Management
- Revenue Growth & Pipeline Management
- Salesforce CRM
- Stakeholder Management (C-Suite & Senior Leadership)
- Cross-Functional Collaboration
- Strategic Planning & Execution
- Budget Management & Forecasting
- Event & Program Management
Accomplishments
- Created a company-wide, comprehensive training program for all team members.
- Orchestrated high-profile shareholder and investor events for Fortune 500 companies, including Netflix and Meta, ensuring seamless execution and executive-level client experience.
- Managed a $300,000 event budget and delivered a 3,000+ attendee concert through targeted marketing, vendor coordination, and booking a Grammy Award–winning artist (Tory Lanez)
Languages
English
Native or Bilingual
Certification
HubSpot Academy – Building Your Sales Career Certification
Coursera – Technology Sales or SaaS Sales Courses
LinkedIn Learning – Tech Sales or Account Executive Path
CPR & First Aid Certified (Standard / Level C)
Timeline
Sales Manager- Corporate, Trade and Consumer Shows
International Centre
07.2023 - Current
Conference Manager
Manulife
09.2022 - 07.2023
Account Executive/ Virtual Event Producer (Contract)
Q4 Inc
03.2021 - 07.2021
Manager of Events
York University
05.2017 - 04.2020
Diploma - General Arts & Science
Humber College
Bachelor of Arts - Political Science, Honours
York University
Additional Interests
- Trained for 5 months for a 10k marathon with best time of 52 minutes
- Enjoy Photography – ability to look at things through a different lens which permits for creativity and innovative flow
- Culinary enthusiast - creating and innovating dishes through blending different cultural flavours