Anthony De La Cruz
South San Francisco
Summary
Results-driven Area Manager accustomed to overseeing sales and operations with strong attention to detail. History of meeting demanding group objectives through employee training, motivation and performance management. Working knowledge of optimal practices and safety behaviors for Event Management and customer satisfaction
Overview
14
14
years of professional experience
Work History
Area Manager
Audio Visual Management Solutions
San Francisco / Bay Area / Monterey
06.2017 - Current
- Managing 12 hotel partnerships in the Bay Area / Monterey and onsite teams to deliver exceptional service for conferences and events
- Hired and trained 30 plus employees after COVID to build back all of our teams and partnerships ****
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Achieve high survey scores for hotel partners and foster an environment of going above and beyond client expectations
- Responsible for creating budgets and managing profit and loss statements to ensure profitability for our hotel partners and our company. Drive sales to beat PY performance.
- Acquire new hotel partnerships and agreements through performance, networking, and with hotel ownership groups
Area Manager
PSAV Presentation Services
San Francisco / Bay Area / Monterey
12.2012 - 05.2017
- Managing 13 hotel partnerships in the Silicon Valley / Monterey and onsite teams to deliver exceptional service for conferences and events
- Hiring and training all team members to thrive in a career path in the company and conduct performance reviews for advancement
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Achieve high survey scores for hotel partners and foster an environment of going above and beyond client expectations
- Responsible for creating budgets and managing profit and loss statements to ensure profitability for our hotel partners and our company. Drive sales to beat PY performance.
- Acquire new hotel partnerships and agreements through performance, networking, and with hotel ownership groups
Area Manager
Swank Audio Visuals
San Francisco / Bay Area / Monterey
10.2009 - 12.2012
- Managing 11 hotel partnerships in the Silicon Valley / Monterey and onsite teams to deliver exceptional service for conferences and events
- Received Manager of the Year Award in 2001 ****
- Hiring and training all team members to thrive in a career path in the company and conduct performance reviews for advancement
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Achieve high survey scores for hotel partners and foster an environment of going above and beyond client expectations
- Responsible for creating budgets and managing profit and loss statements to ensure profitability for our hotel partners and our company. Drive sales to beat PY performance.
- Acquire new hotel partnerships and agreements through performance, networking, and with hotel ownership groups
Education
Bachelor of Arts - Mass Communications With Option in Broadcasting
California State University East Bay
25800 Carlos Bee Blvd, Hayward, CA 9454206.1996
Skills
- Event Management & Planning
- Customer Service
- Hospitality Industry
- Business Planning
- Leadership
- Interviewing
- Sales and Contract Negotiations
- Budgets & Account Management
Timeline
Area Manager
Audio Visual Management Solutions
06.2017 - Current
Area Manager
PSAV Presentation Services
12.2012 - 05.2017
Area Manager
Swank Audio Visuals
10.2009 - 12.2012
Bachelor of Arts - Mass Communications With Option in Broadcasting
California State University East Bay