Anthony Cooper
109 Greenpark Close, Unit 118, Halifax
Summary
Professional marketing manager with proven track record in digital content creation, delivering impactful results through compelling and strategic content. Skilled in multimedia planning and production, SEO, and social media management, ensuring alignment with brand objectives and audience engagement. Strong focus on team collaboration and adaptability, consistently meeting evolving project demands. Reliable, creative, and driven by a results-oriented approach.
Overview
28
28
years of professional experience
Work History
Freelance Digital Content Creator
Various Clients - The Well - gotothewell.ca
12.2020 - Current
- Produced high-quality video content that effectively communicated brand messaging and awareness.
- Enhanced brand visibility by creating engaging digital content across various platforms.
Marketing Manager
Steele Auto Group - Steele Wheels
05.2022 - 01.2025
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Improved customer loyalty by implementing effective social media marketing campaigns and personalized offers.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Director of Digital Marketing
ORB Toys
01.2019 - 12.2020
- Lead marketing creative process from concept and storyboarding to technical post production, web and broadcast delivery.
- Acted as both Creative Director and Director of Photography on video production set, ensuring quality control and brand guideline compliance.
- Managed corporate digital media assets and resources for archival and multi purpose promotional use..
- Planned and executed promotional materials to drive brand consistency.
Director/Director of Photography/Video Editor
Arcadia Content
05.2018 - 01.2019
- Responsible for creative direction, principle cinematography, conducting interviews, co-producing, co-writing, video editing and final broadcast delivery of a 7 episode, 52 minute science and technology program for the Discovery Channel.
- Liaised with various outside vendors and internal departments to coordinate pre and post production, ensuring adherence to broadcaster technical specifications, and best business practices.
- Developed and managed various media projects from conception to completion, including storyboarding, scheduling, post-production video editing and final delivery for web and broadcast entities.
Content Creator and Video Marketing Specialist
IWK Foundation
10.2014 - 06.2017
- Collaborated with Foundation executives to define and propel organization's communication goals, marketing mission and vision.
- Presented production concepts and determined creative direction for achieving organizational goals.
- Liaised with patients and families to capture and produce the IWK patient stories broadcast on the CTV/IWK Telethon for Kids.
- Responsible for creative direction, storyboarding, videography, lighting, audio capture, video editing, animation and final post production for various media projects within the Foundation.
Owner/Operator
Hourglass Media
10.2010 - 05.2018
- Owned and operated Hourglass Media as a sole proprietorship.
- Daily work included copywriting, graphic layout, media encoding, videography, video editing and animation.
- Worked with clients and outside vendors, managing all aspects of pre and post production on various communication projects.
- Proudly produced media for The Heart & Stroke Foundation, the IWK Foundation, St. Mary's University, Dalhousie University, Clearwater Seafood, Century 21, Red Door Realty, Quickcast Media, Michelin and MTV Canada.
Creative Lead/Graphic Designer
Plan B Solutions
05.2007 - 07.2009
- Led creation of video, animated graphic and print materials for various client projects.
- Developed strong understanding of digital marketing, web development technologies, and design lifecycle.
- Worked closely with clients to set and manage expectations with respect to project scope and deliverables.
- Continually monitored all aspects of production to ensure compliance with creative guidelines and corporate objectives.
Producer/Cinematographer/Video Editor/Animator
CBC - Y-Fi.ca
08.2006 - 05.2007
- Coordinated with producers and on-air talent to create program content, new ideas and segments for a web based children's educational program called Y-Fi.
- Orchestrated license agreements for music and footage, talent releases and distribution contracts.
- Developed budgets and managed travel and production costs.
- Provided creative direction on all aspects of pre and post video segment production.
Director/Director of Photography/Video Editor
Creative Atlantic Communications
05.2006 - 07.2006
- Produced a series of twelve promotional broadcast television commercials for the 2006 Nova Scotia NDP election campaign.
- Produced, shot and edited all demo materials for a television program proposal that successfully went into production.
Director/Producer/Videographer/Editor/Animator
CBC - Street Cents
12.2003 - 04.2006
- Produced storyboards and mockups as part of proposing and visualizing story ideas for executive producers.
- Responsible for story researching, copywriting and pre production of broadcast segments.
- Performed all technical production and post production roles.
Clearance Diver & Video Specialist
Department of National Defence - Fleet Diving Unit (Atlantic)
02.1997 - 09.2003
- Gained an expertise in deep sea diving, underwater welding, ROV operation, anti-mine warfare, demolitions, explosive ordnance disposal and improvised explosive device disposal.
- Responsible for filming and editing FDU(A) underwater video productions, seabed and ship's hull surveys, as well as repair or documentation.
Education
Bachelor of Science - Physical/Computational Chemistry
Dalhousie University
Halifax, Nova Scotia04.1998
Associate of Arts - Applied Media And Communication Arts
Nova Scotia Community College
Halifax, Nova Scotia06.2014
Skills
- Proven project management record
- Experienced creative lead
- Educated media designer
- Broadcast cinematographer
- Skilled video editor and animator
- Strategic brand developer
Timeline
Marketing Manager
Steele Auto Group - Steele Wheels
05.2022 - 01.2025
Freelance Digital Content Creator
Various Clients - The Well - gotothewell.ca
12.2020 - Current
Director of Digital Marketing
ORB Toys
01.2019 - 12.2020
Director/Director of Photography/Video Editor
Arcadia Content
05.2018 - 01.2019
Content Creator and Video Marketing Specialist
IWK Foundation
10.2014 - 06.2017
Owner/Operator
Hourglass Media
10.2010 - 05.2018
Creative Lead/Graphic Designer
Plan B Solutions
05.2007 - 07.2009
Producer/Cinematographer/Video Editor/Animator
CBC - Y-Fi.ca
08.2006 - 05.2007
Director/Director of Photography/Video Editor
Creative Atlantic Communications
05.2006 - 07.2006
Director/Producer/Videographer/Editor/Animator
CBC - Street Cents
12.2003 - 04.2006
Clearance Diver & Video Specialist
Department of National Defence - Fleet Diving Unit (Atlantic)
02.1997 - 09.2003
Bachelor of Science - Physical/Computational Chemistry
Dalhousie University
Associate of Arts - Applied Media And Communication Arts
Nova Scotia Community College
Similar Profiles
Meadow ReynoldsMeadow Reynolds
Nursing Home Volunteer at -Nursing Home Volunteer at -
Tuana AltayTuana Altay
Translator at -Translator at -
Rannika KaurRannika Kaur
LawInc Subcomm HGS at -LawInc Subcomm HGS at -
Khalid HelwaniKhalid Helwani
Mechanic at SYR AutoMechanic at SYR Auto
Anja StarcevicAnja Starcevic
Beauty Advisor at SephoraBeauty Advisor at Sephora