Anthony Boston
Redlands
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
17
17
years of professional experience
Work History
Marketing and Operations
Milez Rentals
08.2022 - Current
- Revamped website design and content strategy to improve user experience and increase web traffic.
- Streamlined operations processes, resulting in reduced costs and increased efficiency throughout the department.
- Increased brand awareness by developing and implementing targeted marketing campaigns for product launches and promotions.
- Designed and executed successful trade show events, showcasing company offerings and generating valuable leads.
- Analyzed campaign performance data to make informed decisions about future investments in advertising channels or tactics that would yield the highest returns.
- Developed strategic partnerships with key industry influencers to expand brand reach and generate new business opportunities.
Product Specialist / Asst Manager
Fontana Hyundai
08.2021 - 05.2024
- Creating content for social media and running online ads
- To provide superior automotive shopping and service experience
- Creating excitement while educating consumers on products
- Lead the negotiation process ensuring that customers understand their vehicle purchase options and pricing
- Manage a team and guide them to success
- Delivery units to customers’ homes after purchase and provide a private specialized presentation and explanation over their new purchase
- Knowing who and what my competition’s product
- Interviewing and hiring
- Create and manage content on our social media page.
Marketing Specialist
MKTG/ Daigo
11.2020 - 12.2021
- Managing multiple vendors and agency suppliers
- Building strong customer relations with businesses and consumers for the brands
- Creating advertisements in businesses such as bars, restaurants, grocery stores, and clubs
- Creating special promotions that’s fitting for the event
- Organizing special events with brands to fit the occasion
- Create content to pass to the social media manager.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Sales and Marketing
Langston Motorsports
07.2018 - 10.2019
- Provided in-depth product consultations, educating customers on technical specifications and competitive pricing plans
- Utilized strategic sales techniques, leveraging bundled pricing and promotional opportunities to maximize unit sales of motorsport products
- Contributed to the successful implementation of the F.I.F.O
- Program, streamlining internal processes and enhancing efficiency
- Developed and executed digital marketing initiatives, driving online sales through targeted advertising and engaging promotions
- Creating marketing flyers for seasonal target audience by product category, along with year-round products
- Rearranging the showroom floor to push seasonal products
- Attending and arranging events to create social media content
- Delivered exceptional customer service as a cashier, ensuring smooth transactions and providing positive brand experiences
- Delivery units to customers homes after purchase and providing a private specialized presentation and explanation over their new purchase
- Organized and managed community outreach events.
Assistant Sales Manager
Verizon
07.2014 - 05.2018
- Provided customer service and helped with technical troubleshooting
- Assisted in managing the floor team and training sales reps on company processes
- Managed staff schedules
- Opening and closing the store procedures
- Consulted with customers on their needs and tailored solutions, providing telecommunications services including TV, internet, and home phone
- Resolved billing inquiries efficiently and accurately, fostering customer satisfaction and trust
- Leveraged social media platforms to proactively generate leads, expanding the customer base and exceeding sales targets.
Merchandiser
Wal Mart
08.2011 - 07.2014
- Educated customers on tech products sharing various product knowledge/specs.
- Developed relationships with key store personnel to support proper product placement and visibility.
- Managed incoming products and assisted with binning extra freight and palletizing.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Arranged consistent shelves, bins, and racks at locations by following established planograms.
- Maximized floor space utilization with strategic product arrangement, catering to customer preferences and shopping behaviors.
- Reduced stock shortages and maintained optimal inventory levels by closely monitoring sell-through rates and adjusting orders accordingly.
- Optimized product turnover rate through regular evaluation of stock levels, clearance sales strategies, and targeted markdowns.
Cook and Cashier
Bakers Burgers
10.2008 - 11.2011
- Worked multiple roles as a Cook, Cashier, and Server
- Maintained a clean and sanitary workspace, ensuring compliance with health and safety regulations.
- Took food orders from cashiers and cooked items quickly to complete order items together and serve hot.
- Set up and prepared cooking supplies and workstations during opening and closing to maximize productivity.
Redlands Police Explorer
06.2008 - 03.2011
- Shadowed officers on patrol, gaining firsthand experience in community policing and crime prevention techniques
- Aided in traffic control during accidents and events, demonstrating composure and teamwork
- Assisted with vehicle immobilization, allowing officers to prioritize active calls
- Maintained communication through CAD and radio, using proper protocol and terminology.
Education
Bachelor's in Marketing and Sales -
DeVry University
06.2024
Bachelor's in Psychology -
Crafton Hills College
2012
Skills
- Business Management
- Strong project management skills with attention to detail
- Marketing
- Accounting
- Event planning/coordination
- Management
- Critical Thinking
- Advertising Campaigns
- Competitive Analysis
- Internal Communications
- Product training
- Forklift operation
- Picking and packing
- Packaging and labeling
- Adaptive learning
Timeline
Marketing and Operations
Milez Rentals
08.2022 - Current
Product Specialist / Asst Manager
Fontana Hyundai
08.2021 - 05.2024
Marketing Specialist
MKTG/ Daigo
11.2020 - 12.2021
Sales and Marketing
Langston Motorsports
07.2018 - 10.2019
Assistant Sales Manager
Verizon
07.2014 - 05.2018
Merchandiser
Wal Mart
08.2011 - 07.2014
Cook and Cashier
Bakers Burgers
10.2008 - 11.2011
Redlands Police Explorer
06.2008 - 03.2011
Bachelor's in Psychology -
Crafton Hills College
Bachelor's in Marketing and Sales -
DeVry University
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