Anthony Amadin
Kitchener,ON
Summary
Anthony Amadin is a professional in marketing and sales. He has worked in brand penetration through experiential activities, New product development and brand management. I am enthusiastic in building a strong relationship with the brand, the product and the customer or client.
A dynamic leader with a proven track record at Kellogg’s Tolaram, Colgate Tolaram etc, adept in market analysis and partnership development. Spearheaded innovative brand strategies, boosting product sales through effective brand positioning and relationship building. Excelled in creating impactful social media campaigns and fostering team growth, achieving significant market share expansion without exceeding a single numerical percentage.
I have provided memorable customer experiences and have lured many satisfying customers or clients to brands. I have a deep and strong understanding of human resources and managers.
I have great competence in talent management. An excellent team player.
With top notch presentation and capability development skills, I am a result oriented and analytical personality, a professional to the core, a proven veteran in business excellence projects.
Overview
8
8
years of professional experience
Work History
Brand Manager
Kellogg’s Tolaram
05.2024 - 12.2024
- Researched market trends to identify customer needs, consumer insights and preferences for strategic planning.
- Coordinate the ATL and BTL activities across the country.
- Coordinate with the sales team to devise strategies and meet up with the brands KPI.
- Ensure the RTM and GTM is being carried out effectively alongside the sales team.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experience.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Mentored junior team members, fostering professional growth and development within the department.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
National Marketing Manager
Colgate Tolaram
01.2021 - 03.2024
- Led a high-performing marketing team to consistently exceed targets and deliver exceptional results.
- Work closely with the sales team to plan and excecute the RTM and GTM.
- Ensure both sales and marketing team working relationships is intact to meet the brands KPI or targets.
- Streamlined marketing processes for improved efficiency and cost reduction.
- Developed comprehensive social media strategies that boosted online presence and follower engagement rates significantly.
- Oversaw company-wide rebranding initiatives, resulting in increased recognition and positive brand perception.
- Managed trade show participation from booth design to event promotion, generating significant leads from each event attended.
- Increased brand awareness by implementing strategic marketing campaigns across multiple platforms.
- Developed strong relationships with key industry partners, fostering collaboration and driving business growth.
- Established clear KPIs for all marketing activities, enabling accurate performance evaluation and continuous improvement efforts.
- Created effective sales plans utilizing customer needs forecast to increase market share.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
Territory Manager - Sales and Service
Kellogg’s Tolaram
05.2018 - 12.2020
- Established strong relationships with key clients or distributors , resulting in increased customer retention and satisfaction.
- Effective planning and execution of the RTM and GTM strategy.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Built lasting relationships with clients through outstanding customer service interactions.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Built relationships with customers and community to establish long-term business growth.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Representative
The Lacasera Limited
04.2017 - 11.2018
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Ensure the products is available in your route
- Ensure the products are well displayed to attract potential customers
- Ensure Targets or KPI is achieved timely
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Increased market penetration with introduction of innovative sales tactics.
- Collaborated with marketing department to align sales strategies with new campaigns.
- Built relationships with customers and community to promote long term business growth.
Business Development Manager
Ajeast Nig Limited
04.2017 - 11.2018
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Plan with the sales team to follow up the RTM and GTM strategy for the brand.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Regional Sales Manager
Vintage Industries Limited
12.2016 - 03.2017
- Drive the RTM and GTM plan to achieve the brands KPI.
- Coordinate all sales and marketing representatives in the region to achieve the targets or KPI of the region.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Communicated product quality and market comparisons by creating sales opportunities.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Education
Canadian Business For Internationally Trained Prof - Business Administration And Management
Brock University
St. Catharines, ON03.2024
MBA - Business Administration And Management
Rome Buisness School
Rome/Nigeria 03.2024
Bachelor Of Science - Management
Imo State University
Imo State Nigeria 11.2018
Associate Of Chartered Administation - Business Administration And Management
Chartered Institute of Administration
Nigeria Lagos06.2016
Skills
- Canadian business laws and Ethics
- Change management
- Marketing and Sales Management
- Business Strategy
- Business Communications
- Operations Management
- HR Management
- Msword, Excel and PowerPoint
- Market analysis
- Experiential Marketing
- Sales support
- Sales strategy
- Brand strategy
- Brand positioning
- Performance monitoring
- Negotiation
- Influencer marketing
- Competitor analysis
- B2B sales
- Advertising management
- Social media campaigns
- Agency management
- Consumer insights
- Merchandising strategy
- Team recruiting and hiring
- Consumer sampling
Languages
English
Professional Working
Timeline
Brand Manager
Kellogg’s Tolaram
05.2024 - 12.2024
National Marketing Manager
Colgate Tolaram
01.2021 - 03.2024
Territory Manager - Sales and Service
Kellogg’s Tolaram
05.2018 - 12.2020
Sales Representative
The Lacasera Limited
04.2017 - 11.2018
Business Development Manager
Ajeast Nig Limited
04.2017 - 11.2018
Regional Sales Manager
Vintage Industries Limited
12.2016 - 03.2017
Canadian Business For Internationally Trained Prof - Business Administration And Management
Brock University
MBA - Business Administration And Management
Rome Buisness School
Bachelor Of Science - Management
Imo State University
Associate Of Chartered Administation - Business Administration And Management
Chartered Institute of Administration
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