Anshuman Sipla
Summary
Innovative marketing professional with 3+ years of experience specializing in digital marketing strategies. Adept at client relationship management and collaborative project coordination to meet strategic goals. Committed to leveraging analytics and current market trends to deliver results-driven marketing solutions.
Overview
4
4
years of professional experience
Work History
Media Coordinator
Crooked Cue
11.2022 - 10.2023
- Drove social media and email marketing initiatives that increased the restaurant's online following by 50% within six months.
- Curated content calendars and managed the production of multimedia content, resulting in a 35% boost in online customer engagement.
- Partnered with culinary and management teams to market menu items and promotions effectively, using email and SMS channels to achieve a 20% rise in promotional campaign responses.
- Monitored and interpreted analytics for social media and email campaigns, using insights to inform strategies that improved reach and customer interaction by 25%.
Senior Email & SMS Marketing Strategist
Edana Farms
08.2021 - 08.2022
- Orchestrated email and SMS marketing campaigns that enhanced customer engagement by 40% and improved ROI.
- Served as the principal client liaison, successfully managing over 20 client accounts and consistently meeting strategic objectives.
- Collaborated with cross-functional teams to ensure timely delivery of marketing materials, contributing to a 15% increase in campaign efficiency.
- Devised and managed campaign calendars and strategy briefs, leading to a 30% uplift in alignment with brand objectives.
- Analyzed and optimized campaign performance, achieving a 25% increase in conversion rates through strategic adjustments.
Email and Chat Executive
Boost Up Infinity
01.2020 - 07.2021
- Managed day-to-day email and live chat communications, addressing customer inquiries, and resolving issues efficiently.
- Improved response time by 30% through the implementation of a new chat protocol, enhancing customer satisfaction.
- Collaborated with the marketing team to develop email content that increased click-through rates by 20%.
- Analyzed customer feedback and chat transcripts to identify trends and recommend improvements to the customer service process.
- Trained and supervised a team of 5 chat agents, improving overall team efficiency and customer service ratings by 40%.
Education
Post-Baccalaureate Diploma - Marketing Management in Digital Media
Lambton College of Applied Arts And Technology
Toronto, ON04.2024
Bachelor of Engineering - Electronics And Communications
Dav University
Punjab07.2018
Skills
- Email and SMS Marketing Strategy
- Client Relationship Management
- Data Analysis and Optimization
- Content Creation and Management
- Trend Analysis and Market Research
- Search Engine Optimization
Technical Skills
- CRM: Salesforce, HubSpot
- Email Marketing: Mailchimp, Constant Contact
- Analytics: Google Analytics, Tableau
- Office Suite: Excel, Word, PowerPoint
Timeline
Media Coordinator
Crooked Cue
11.2022 - 10.2023
Senior Email & SMS Marketing Strategist
Edana Farms
08.2021 - 08.2022
Email and Chat Executive
Boost Up Infinity
01.2020 - 07.2021
Post-Baccalaureate Diploma - Marketing Management in Digital Media
Lambton College of Applied Arts And Technology
Bachelor of Engineering - Electronics And Communications
Dav University
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