Anshul Behl
Toronto,Canada
Summary
Dynamic and results-driven Technical Marketing Manager with a passion for leading successful products and shaping product vision and roadmap. Leveraging over 12 years of experience in both technical and marketing domains, I aim to bridge customer needs with innovative solutions, drive impactful go-to-market strategies, and foster cross-functional collaboration. My goal is to be a pivotal leader who aligns technical insights with strategic goals, maximizing product value and empowering teams to deliver transformative solutions that meet market demands.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Principal Technical Marketing Manager
Red Hat Canada
06.2019 - Current
- Content Creation & Thought Leadership: Authored top-performing blogs on Ansible.com and RedHat.com, consistently ranked among the top 5 for three consecutive years, driving significant pipeline growth and establishing Red Hat’s thought leadership in automation.
- Keynote Demos & Strategic Positioning: Developed demos featured in Red Hat Summit keynotes for two consecutive years, showcasing Ansible Automation Platform and reinforcing Red Hat’s market presence.
- Conference Engagement & Customer Acquisition: Delivered high-attendance sessions at major conferences, including Red Hat Summit and Ansible Fest, enhancing market engagement.
- Product Enablement: Launched impactful workshops and labs, boosting field engagement and top-of-funnel pipeline by positioning Ansible as thepreferred automation solution.
- Messaging & Release Strategy: Led technical marketing release strategy with multi-level messaging guides and decks, ensuring cohesive internal and external product alignment.
- Ansible TV Strategy: Created and executed Ansible TV, a YouTube series driving industry visibility through tutorials and product insights.
- Executive Engagement: Represented Ansible Automation Platform in EBC and CBC sessions with C-level executives, showcasing its scalability for high-impact accounts.
- Analyst Relations & Market Leadership: Led product demos for analysts like Gartner and Forrester, contributing to Ansible’s industry leader positioning.
Senior Software Engineer
Red Hat
01.2016 - 05.2019
- OpenStack Expertise: Led workflow development for Red Hat OpenStack Platform Certification, reducing partner time-to-market.
- Product & Container Transformation: Transformed certification tools for container and hybrid cloud deployment, enhancing partner experience.
- Product Roadmap Collaboration: Worked with PMs to align certification product roadmap with Red Hat’s portfolio, ensuring cohesive business support.
- Technical Leadership: Oversaw cross-team collaboration, code reviews, and test automation frameworks using Python and BDD.
Associate Quality Engineer
Red Hat
10.2014 - 01.2016
- Developed and automated test cases for Red Hat’s certification processes, utilizing frameworks like unit test and Jenkins CI.
- Ensured product functionality across Linux distributions, certifying partner products for OpenStack and containers.
- Contributed to root cause analysis to determine core reason for failures and errors.
Jr. Quality Engineer
Zscaler
06.2012 - 10.2014
- Automation Development: Built automation tools for testing and infrastructure, supporting upgrade testing and resolving issues.
- Cross-Functional Collaboration: Partnered with development teams for feature testing, led automation projects, and provided training on new technologies.
- Filed a US patent #9712388 as part of my work in automation testing.
Education
Bachelor of Technology - Computer Engineering
Maharishi Markandeshwar University
India05.2012
Skills
- Technical Skills : QA, Software Development, Release engineering, Technical Marketing, Product Management
- Operating Systems: Linux (all distributions)
- Cloud Platforms: AWS, Azure, GCP, Kubernetes/Openshift
- Scripting & Automation: Python, Bash, Ansible, Terraform
- Development Tools: Git, SVN, Vim, VS Code, JIRA
- Containers & Orchestration: OpenShift, Kubernetes, Docker
- AI & Machine Learning: GenAI, LLMs, IBM Granite models, RHEL AI
Certification
RPM Packaging, Release Engineering
- APIs: REST API
Content & Communication
- Presentations: Public Speaking, Technical Demos
- Content Creation: Video Editing, Blog Writing, Whitepapers
- Competitive Analysis: Market and Product Comparisons
Languages
English
Native or Bilingual
Timeline
Principal Technical Marketing Manager
Red Hat Canada
06.2019 - Current
Senior Software Engineer
Red Hat
01.2016 - 05.2019
Associate Quality Engineer
Red Hat
10.2014 - 01.2016
Jr. Quality Engineer
Zscaler
06.2012 - 10.2014
RPM Packaging, Release Engineering
- APIs: REST API
Content & Communication
- Presentations: Public Speaking, Technical Demos
- Content Creation: Video Editing, Blog Writing, Whitepapers
- Competitive Analysis: Market and Product Comparisons
Bachelor of Technology - Computer Engineering
Maharishi Markandeshwar University
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