Anshul Attri
London,ON
Summary
Product Manager with 4+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Manager
Systopic Laboratories Private Ltd.
04.2023 - 12.2023
- Worked on strategic plans including brand plans with product squad. Ensure most valuable outcomes generate value for the customer. Co-create solution with customers and iterate with the squad.
- Successfully launched several new brands/ products namely Nidaston, Sysfol L, Sysfol NVP in to hormone and vitamin segment with Return on investment analysis.
- Performed market research to identify various insights for the market trends for the assigned brands to determine the price of the products and to stay updated with market trends.
- Developed short term strategic goals in collaboration with key internal stakeholders to to get maximized plan success.
- Established strong working relationships with top Key opinion leaders (KOLs).
- Collaborated extensively with cross-functional teams (including purchase, design, senior managers and the sales team) to ensure a cohesive approach to product launches.
- Participated in and evaluated market research and analysis, promotions, public relations, and advertising associated with assigned brands or products.
- Lead and Developed various educational and promotional materials for assigned brands in accordance with the health authorities tailored towards target audience needs.
- Managed full product lifecycle, from ideation through post-launch support.
Product Executive
Systopic Laboratories Private Ltd.
09.2019 - 04.2023
- Made brand plans and presentations and get them approved from the management.
- Provided feedback and recommendations to management on expanding marketing campaign spending on talent, outreach and influence.
- Led successful go-to-market campaigns that resulted in significant increases in sales volume and market penetration rates.
- Reported on product campaigns to track progress and invited constructive criticism for improvement.
- Implemented agile methodologies for faster iteration cycles, resulting in a more responsive approach to customer feedback.
- Determined product pricing by conducting research into market data.
- Launched successful product promotions, boosting sales figures and exceeding company targets consistently.
- Developed strategic partnerships for co-marketing opportunities, resulting in improved brand awareness and customer reach.
Education
Postgraduate Diploma Certificate - Project Management
Fanshawe College of Applied Arts And Technology
London, ON08.2024
Masters of Pharmacy - Pharmaceutical Quality Assurance And Quality Control
Lovely Professional University
Punjab, India06.2019
Bachelor of Pharmacy - Pharmacy
Lovely Professional University
Punjab, India06.2017
Skills
- Competitive Intelligence
- Project Planning
- Product Strategy
- Product Lifecycle Management
- Brand Management
- Agile Methodologies
- Business Analysis
- MS Office Suite (Excel, Word, Powerpoint)
- MS Project
- Digital Content creation Tools (Canva, Illustrator)
- Team Player, Team Building
- Attention to detail
Accomplishments
- Launched successfully the companies Dydrogesterone brand (Nidastone)
- Promoted to Product Manager in April 2023
- Successfully coordinated All INDIA CONGRESS OF OBSTETRICS & GYNAECOLOGY for Systopic for the year 2023.
Languages
English
Hindi
Certification
- Google Project Management Professional Certificate
- Accenture Project Management Virtual Experience
- Linkedin Learning - Marketing Strategy: Competitive Intelligence
- Linkedin Learning - Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
- Linkedin Learning - Agile Marketing Foundations
- Linkedin Learning - Excel Spreadsheet Design: Extreme
Makeover
Timeline
Product Manager
Systopic Laboratories Private Ltd.
04.2023 - 12.2023
Product Executive
Systopic Laboratories Private Ltd.
09.2019 - 04.2023
Postgraduate Diploma Certificate - Project Management
Fanshawe College of Applied Arts And Technology
Masters of Pharmacy - Pharmaceutical Quality Assurance And Quality Control
Lovely Professional University
Bachelor of Pharmacy - Pharmacy
Lovely Professional University
Similar Profiles
GAURAV SHARMAGAURAV SHARMA
Product Executive at Systopic Laboratories Private LimitedProduct Executive at Systopic Laboratories Private Limited
Vedant JoshiVedant Joshi
Medical Sales & Marketing Consultant at Systopic LaboratoriesMedical Sales & Marketing Consultant at Systopic Laboratories
Dimpy PatelDimpy Patel
Senior Medical Representative at Systopic Laboratories Pvt LtdSenior Medical Representative at Systopic Laboratories Pvt Ltd