ANSH SANYAL
Greater Toronto Area,ON
Summary
Senior brand management and marketing professional with 10+ years of progressive experience in integrated marketing, content strategy, and business development. Expertise in creating impactful brand sentiment across diverse cultural platforms, driving product awareness, enhancing customer outreach, and fostering long-term brand loyalty, particularly in the sports, entertainment, and lifestyle sectors.
Overview
12
12
years of professional experience
Work History
Vice President, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
09.2023 - Current
- Led all league-based brand and marketing strategies to drive 23% ticketing revenue growth, 75% rise in sponsorship revenue, 35% higher owned media traffic, and a record 45% YoY increase in OTT subscribers.
- Spearheaded a multi-channel brand relaunch and national campaign, resulting in 1.2 million video views within the first month of campaign launch and further enabling a 75% YoY increase in live broadcast viewership
Sr. Director, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
08.2021 - 09.2023
- Launched CEBL's mobile app and OTT platform, to drive 65% YoY subscriber growth and $250,000 in direct sponsorship revenue while offering fans comprehensive livestream and on-demand access to CEBL basketball
- Managed the brand launch of new league franchises in key Canadian markets that generated significant media coverage and brand awareness while optimizing nominal budgets
Director, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
09.2019 - 08.2021
- Developed and executed a marketing campaign as CEBL became the first professional sports league to return post-COVID-19 lockdown, attracting 1.2 million broadcast viewers, 120,000+impressions on Twitch, 395% growth in social media followers, and over 15 million organic impressions in under 4 months.
- Launched CEBL's first two expansion teams, collaborating with local operators to secure record ticket sales for their inaugural seasons.
Sr. Marketing Manager
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
08.2018 - 12.2019
- Played a pivotal role in the launch of Canada's first-ever Division 1 Professional Men's Basketball League, CEBL
- Setup branding standards, content marketing guidelines, digital paid ads, and team-based social media strategies to help achieve YoY audience growth of 60% and more.
Field Marketing Manager
THE T1 AGENCY
04.2015 - 08.2015
- Led event activations for the Toronto 2015 Pan Am Games, creating engaging brand experiences
Senior Account Executive
GEOMETRY GLOBAL - OGILVY & MATHER INC.
10.2014 - 03.2015
- Managed marketing campaigns with budgets up to $500,000, exceeding engagement KPIs for clients like Unilever.
Senior Account Coordinator
PROOF EXPERIENCES
05.2012 - 10.2014
- Developed marketing campaigns and sponsorship activations for clients including BMO and Home Depot, securing $1M+ in business.
- Got promoted from the role of Account Coordinator in the first 10 months with the agency in recognition of exceeding client objectives across varied industries.
Sneaker Retail Manager
Adidas
07.2015 - 08.2016
- Helped increase sneaker sales by 101% over a 12-month period at Toronto's flagship store while driving special attention to Toronto hosting the 2016 NBA All-Star game.
Education
Master of Arts - Communications
Carleton University
Ottawa, ON06.2018
Bachelor of Arts (High Honours) - Mass Communication
Carleton University
Ottawa, ON01.2011
Skills
- Brand Development
- Marketing Strategy
- Social Media Strategy
- Event Production
- Experiential Marketing
- Research & Analysis
- Product Development
- Sponsorship Marketing
- Contract Negotiation
- Staff Development
- Senior Leadership
Timeline
Vice President, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
09.2023 - Current
Sr. Director, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
08.2021 - 09.2023
Director, Brand & Marketing
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
09.2019 - 08.2021
Sr. Marketing Manager
CANADIAN ELITE BASKETBALL LEAGUE (CEBL)
08.2018 - 12.2019
Sneaker Retail Manager
Adidas
07.2015 - 08.2016
Field Marketing Manager
THE T1 AGENCY
04.2015 - 08.2015
Senior Account Executive
GEOMETRY GLOBAL - OGILVY & MATHER INC.
10.2014 - 03.2015
Senior Account Coordinator
PROOF EXPERIENCES
05.2012 - 10.2014
Bachelor of Arts (High Honours) - Mass Communication
Carleton University
Master of Arts - Communications
Carleton University
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