Ansela Joseph
Product Owner
Melbourne
Summary
Achievement-oriented Product Owner bringing over 6 years of experience and a proven track record of developing and executing successful product roadmaps, resulting in significant user engagement growth. Collaborative team player with expertise in defining and prioritising product requirements, reducing development time, and increasing feature adoption. Strong ability to analyse user feedback and market trends to inform product decisions, resulting in improved customer retention.
Overview
12
12
years of professional experience
Work History
Product Owner
Buddybet Group
08.2022 - Current
- Led cross-functional teams to launch Buddybet app in the US, Canada, UK, and Ireland in a 12-month timeframe.
- Managed the integration of payment processing systems , including credit and debit cards and e-wallets such as FIS Global, Interac Canada, Paypal, PaySafe and other global payment processing providers.
- Managed product backlog and facilitated sprint planning, resulting in team productivity and a 40% reduction in product delivery time.
- Implemented user behaviors analysis report and market trends to inform product decisions, resulting in prioritising requirements that have an immediate positive impact on user engagement
- Collaborated closely with cross-functional teams, including technology, QA, legal, and marketing, to define project scope, requirements, and timelines for the integration process.
- Created detailed user stories, use cases, and functional specifications to communicate requirements effectively to the technology and QA teams, ensuring alignment and successful project delivery.
- Conducted UAT to validate integration performance, resulting in smooth and error-less launches for end-users.
- Conducted market research and competitor analysis to identify opportunities and drive continuous improvement in product offerings.
Product Owner
Bede Gaming
04.2018 - 07.2022
- Led end-to-end product development, including user's gaming wallet, admin portals of clients, and integrating financial institutions over multiple projects, from requirements gathering to successful product launch.
- Collaborated closely with clients to understand their business goals and translate them into detailed product roadmaps and user stories.
- Prioritised features based on user feedback, business value, and technical feasibility resulted in fast product delivery and user-centric products.
- Led Agile development teams in the delivery of high-quality features, ensuring alignment with business objectives and market demands.
- Conducted user acceptance testing, gathered feedback, and iteratively improved product features based on customer needs.
- Collaborated with UI/UX designers to ensure user-friendly and visually appealing product design.
- Conducted market research and player feedback analysis to identify trends, preferences, and areas for improvement, driving continuous enhancement of game content.
- Played a pivotal role in defining and implementing product roadmaps, aligning development efforts with company strategy.
Project Officer
Montblanc Australia
05.2015 - 12.2016
- Managed and complete project lifecycle for integrating a new point of sale system across four locations across Australia
- Collaborated with cross-functional teams, including IT, operations, and vendors, to define project scope, objectives, and deliverables, ensuring alignment with business goals.
- Identified key milestones, and managed resources to ensure timely delivery within budget constraints.
Welfare Support Officer
IRC UK
01.2012 - 04.2015
- Conducted comprehensive assessments of detainees' needs, issues, and circumstances throughout their stay in the detention center, ensuring ongoing support and tailored interventions to address evolving needs.
Education
SAFe Product Owner-Product Manager
SAFe
04.2001 -
Product Management -
University of Oxford - Continuing Education
04.2001 -
Bachelor of Science - Psychology
St Mary's University
London, United Kingdom 04.2001 -
Skills
Cross-Functional Collaboration
Timeline
Product Owner
Buddybet Group
08.2022 - Current
Product Owner
Bede Gaming
04.2018 - 07.2022
Project Officer
Montblanc Australia
05.2015 - 12.2016
Welfare Support Officer
IRC UK
01.2012 - 04.2015
SAFe Product Owner-Product Manager
SAFe
04.2001 -
Product Management -
University of Oxford - Continuing Education
04.2001 -
Bachelor of Science - Psychology
St Mary's University
04.2001 -
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