ANNORA OLAVSON
TECHNOGYM
Los Angeles,CA
1
Certification
11
years of professional experience
Dynamic B2B sales professional with a proven track record in driving new business and fostering strategic account growth within the fitness, wellness, and technology sectors. Expertise in managing complex sales cycles and aligning customer objectives with innovative technology solutions has generated $2M in sales at Technogym, particularly through strong relationships with fitness operators in Southern California. Committed to enhancing business performance and member retention through tailored solutions and a strategic approach to account management that maximizes client satisfaction. Recognized for exceptional communication and problem-solving abilities, successfully leading initiatives that elevate customer experience and retention while demonstrating proficiency in contract negotiation and strategic planning.
Work History
Solutions Key Account Manager
2 Years 4 Months- Closed $2M+ in sales, with an average deal size of approximately $100K, selling consultative technology, equipment, digital platforms, and wellness solutions to fitness operators.
- Drive full-cycle B2B sales across the Southern California fitness market, from prospecting and discovery through solution design, negotiation, close, and post-sale relationship management.
- Managed and expanded a substantial sales portfolio, identifying cross-sell and new business opportunities to enhance customer value and drive long-term revenue growth.
- Generated 250+ new leads through field prospecting, developing relationships with fitness operators and decision-makers and creating opportunities through proactive outbound activity.
- Conduct discovery with club owners, operators, and senior decision-makers to understand business goals, member experience challenges, programming needs, operational priorities, and growth opportunities.
- Translate customer needs into tailored technology and business solutions, clearly communicating commercial value and aligning recommendations with organizational objectives.
- Conducted market and competitive analysis to uncover emerging opportunities, refine account strategies, and differentiate solutions in a competitive landscape.
- Built long-term strategic partnerships, effectively balancing new business acquisition with account expansion, retention, and customer success initiatives.
In-House Fitness Expert
9 Months- Applied direct knowledge of fitness consumers, equipment, digital content, and technology-enabled fitness experiences to support business growth.
- Collaborated with marketing, production, and coaching teams to deliver customer-facing initiatives that enhanced customer engagement.
- Collaborated with marketing, production, and coaching teams to deliver customer-facing initiatives and improve operational efficiency.
- Established TikTok Live marketing channel and trained coaching staff on presentation methods, improving audience interaction.
- Applied knowledge of fitness consumers, equipment, and digital content to support business growth through innovative fitness experiences.
Co-Founder
1 Year 9 Months- Co-founded a wellness technology startup focused on creating accessible fitness solutions for underserved and aging populations.
- Designed and launched a mobile wellness app within 12 months, contributing across product development, customer needs analysis, content strategy, and brand growth.
- Collected customer feedback and market insights to enhance product features and create a course-based version of the platform.
- Managed responsibilities in an entrepreneurial environment across product strategy, customer experience, marketing, partnerships, and execution.
- Collaborated cross-functionally to convert customer needs into technology-enabled solutions and implement product improvements.
Senior Fitness Manager
1 Year 11 Months- Led brand-wide programming and initiatives across fitness franchise, coordinating stakeholders and priorities to enhance operational effectiveness.
- Developed onboarding systems for fitness managers across franchise locations, including an online training course and mentor program that centralized resources and ensured consistent training.
- Launched Sunday Seminars, achieving 80% class utilization throughout 2022–2023.
- Built scalable systems and processes designed to improve team performance, knowledge sharing, customer experience, and operational consistency.
- Managed cross-functional initiatives in fitness operations, programming, and training, aligning content and leadership to support organizational goals.
Founding Partner & Consultant
5 Years 2 Months- Launched wellness business for adults 50+, developing programs, partnerships, and operational processes from inception to operation.
- Developed integrated fitness programs incorporating brain training in collaboration with clinical staff, achieving an 80% conversion rate from trial program into membership.
- Partnered with physicians and clinical professionals to develop programs aligned with customer needs and organizational objectives.
- Created staff onboarding processes and transitioned content and programming to remote delivery during the pandemic.
- Negotiated program license transition to new ownership, managing commercial negotiations and facilitating smooth business transition.
Education
Master of Science - Gerontology
- Phi Kappa Phi
- Sigma Phi Omega
Bachelor of Arts - Theatre & Mathematics
- Summa Cum Laude
- Phi Beta Kappa
Skills
Sales Strategy
Business development
Account planning
Market analysis
Salesforce
Pipeline management
Project Management
Excel
Wellness Technology
Data-driven decisions
Collaboration skills
Client relations
Certification
- NSCA Certified Strength & Conditioning Specialist (CSCS)
- NASM Corrective Exercise Specialist
- FAI Functional Aging Specialist
- 200-Hour Qigong Teacher
- ISSA Fitness Trainer & Fitness Nutrition Specialist
- AFAA Group Exercise
- CPR, AED & First Aid
Timeline
Solutions Key Account Manager
TECHNOGYM
04.2024 - CurrentRead More
In-House Fitness Expert
SUNNY HEALTH & FITNESS
07.2023 - 04.2024Read More
Co-Founder
OMRA
03.2022 - 12.2023Read More
Senior Fitness Manager
BASECAMP FITNESS
08.2021 - 07.2023Read More
Founding Partner & Consultant
DEFY AGING SOLUTIONS
10.2015 - 12.2020Read More
USC Leonard Davis School of Gerontology
Master of Science from Gerontology
Read More
Union College
Bachelor of Arts from Theatre & Mathematics
Read More