Annie Hou
Toronto,Canada
Summary
A MarTech & Data Intelligence director with 7.5-year experience in media industry. Enthusiastic about utilizing data techniques to power strategies and drive business growth. Proven abilities of working with cross-functional teams, foster relationship with internal and external partners and mentoring teammates. A firm believer of continuous learning, currently an MMA candidate at Ivey Business School.
Overview
8
8
years of professional experience
Work History
Director, MarTech & Data Intelligence
Publicis Media
Toronto, Canada
01.2024 - Current
- Key Accounts: Stellantis, Samsung, Starbucks, Labatt
- Design and implement comprehensive training programs to enhance team capabilities and ensure up-to-date knowledge on the latest data and martech tools
- Oversee daily operations, ensuring seamless integration and execution of strategies across projects while optimizing processes for efficiency
- Build and maintain predictive models to forecast conversions and revenue for clients
- Lead the development and deployment of cutting-edge data and martech products to deliver innovative solutions that meet client needs
- Demonstrate strong leadership by setting strategic direction, making informed decisions, and providing mentorship to team members
Associate Director, MarTech & Data Intelligence
Publicis Media
Toronto, Canada
07.2022 - 12.2023
- Key Accounts: Stellantis, Samsung, Starbucks, Under Armour, World Vision
- Lead ongoing practices and processes to deliver best-in-class martech and data products to clients
- Develop operation strategy and processes to ensure smooth execution and collaboration between cross-functional teams
- Lead new business pitches and develop scope of work for revenue generation opportunities
- Develop a supportive and nurturing team culture to foster team members’ learning and long-term career growth
- Lead DMP/CDP projects to power marketing execution with best-in-class targeting strategies to achieve efficiency
Manager, MarTech & Data Intelligence
Publicis Media
Toronto, Canada
06.2021 - 07.2022
- Key Accounts: Stellantis, Samsung, Starbucks, Under Armour, NorthStar Gaming
- Lead dashboard development projects to increase reporting efficiency for clients and internal teams
- Identify and capture opportunities for data fueled projects such as brand health trackers, creative A/B testing and new DMP partnerships
- Stand up DMP from scratch and build audience segmentation strategies that increase campaign and budget efficiency
- Lead and mentor junior members to foster career development and growth
Supervisor, Data Science
Publicis Media
Toronto, Canada
01.2021 - 06.2021
- Key Accounts: Stellantis, Kellogg’s, Walmart
- Collaborate with marketing strategy teams to generate analysis, insights, and data-informed media recommendations
- Lead client presentations, translate data solutions and strategies into meaningful actions
- Streamline processes for data visualization projects to increase efficiency
Data Science & Insights Specialist
Publicis Media
Toronto, Canada
06.2019 - 12.2020
- Key Accounts: Stellantis, Kellogg’s, Walmart
- Connect and unify data from multiple digital channels into a consolidated tracking environment
- Harmonize data and design automated dashboards to meet clients reporting needs and increase reporting efficiency for the internal team by saving 195 hours/month
- Built information links to make high quality source data available for dashboard reporting
Analytics & Insight Assistant
Wavemaker Canada
Toronto, Canada
06.2017 - 01.2019
- Company Overview: Formerly MEC Canada
- Key Accounts: Molson Coors, L'Oréal Canada, Worldview Vision, Danone, Visit Orlando
- Developed customer profiles to help the clients to better understand the customer demographic, preferences and media habits
- Generated competitive research reports to provide the clients with insights competitor's media strategies and the newest industry trends
- Conducted stuff training on syndicated data tools including comScore, Telmar, Infosys and Nielsen Adx
- Formerly MEC Canada
Planning, Analytics & Insight Intern
Wavemaker Canada
Toronto, Canada
01.2017 - 05.2017
- Key Account: L'Oréal Canada
- Supported the Planning team in the development of TV, Print and Digital media placement to best suit client requirements and needs
- Monitored and analyzed of social and programmatic campaign performance
- Worked closely with Analytics & Insights team and helped with analyzing survey data and conducting secondary research
Education
Master of Management - Analytics
Ivey Business School
Toronto, ON, Canada08.2024
Postgraduate Certificate - Data Analytics, Big Data, and Predictive Analytics
Ryerson University
Toronto, ON, Canada12.2021
Postgraduate Certificate - Strategic Relationship Marketing
George Brown College
Toronto, ON, Canada08.2017
Postgraduate Certificate - Financial Planning
George Brown College
Toronto, ON, Canada08.2016
Bachelor of Economics - International Finance
Jilin University of Finance and Economics (JUFE)
Changchun, Jilin, China06.2014
Skills
- Data Visualization
- Database Management
- Taxonomy/UTM Development
- Website Analytics
- MySQL
- Python
- R
- Statistical Analysis
- Marketing Technologies
- Reporting Automation
Timeline
Director, MarTech & Data Intelligence
Publicis Media
01.2024 - Current
Associate Director, MarTech & Data Intelligence
Publicis Media
07.2022 - 12.2023
Manager, MarTech & Data Intelligence
Publicis Media
06.2021 - 07.2022
Supervisor, Data Science
Publicis Media
01.2021 - 06.2021
Data Science & Insights Specialist
Publicis Media
06.2019 - 12.2020
Analytics & Insight Assistant
Wavemaker Canada
06.2017 - 01.2019
Planning, Analytics & Insight Intern
Wavemaker Canada
01.2017 - 05.2017
Master of Management - Analytics
Ivey Business School
Postgraduate Certificate - Data Analytics, Big Data, and Predictive Analytics
Ryerson University
Postgraduate Certificate - Strategic Relationship Marketing
George Brown College
Postgraduate Certificate - Financial Planning
George Brown College
Bachelor of Economics - International Finance
Jilin University of Finance and Economics (JUFE)
Similar Profiles
SHUBHAM JOSHISHUBHAM JOSHI
Business Analyst - Product Success at Publicis MediaBusiness Analyst - Product Success at Publicis Media
Katrina Gamueda-SmithKatrina Gamueda-Smith
SVP, Web3 Program Director at Publicis MediaSVP, Web3 Program Director at Publicis Media
Marianne Aurelio ChurillaMarianne Aurelio Churilla
Manager, Solutions Marketing at Publicis MediaManager, Solutions Marketing at Publicis Media
KAMOLCHANOK PINPETCHKAMOLCHANOK PINPETCH
Associate Biddable Director at Publicis MediaAssociate Biddable Director at Publicis Media
Andrea Lira SanmiguelAndrea Lira Sanmiguel
AUDIO MIXER & BOOM OPERATOR at Toronto Film SchoolAUDIO MIXER & BOOM OPERATOR at Toronto Film School