Annette Miesbach
Senor Product Marketing Manager
Markham,ON
Summary
Accomplished Senior Product Marketing Manager with a proven track record at NICE Canada Ltd, excelling in strategic product positioning and sales enablement. Expert in crafting compelling sales presentations and driving successful product launches, demonstrating exceptional content creation skills and collaborative prowess. Achieved significant product engagement through innovative marketing strategies and cross-functional teamwork.
Overview
26
26
years of professional experience
Work History
Senior Product Marketing Manager
NICE Canada Ltd
Markham, Ontario
10.2013 - 12.2024
- Collaborated with project and product management to align quarterly release content for sales and customers.
- Crafted complete sets of presentations and data sheets to explain product features and their benefits.
- Created other deliverables, such as demo videos and interactive demos, for sales and customers to explain product features and benefits.
- Developed, created and supported creatin of promotional materials such as brochures, videos, and blogs.
- Created compelling sales presentations that effectively communicated the value proposition of products to customers.
- Developed and implemented product messaging.
- Communicated internally, with partners, and customers on product lifecycle activities, from new product introduction to sunsetting.
- Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
- Supervised creation of marketing materials and collateral.
- Working with cross-functional teams to achieve goals, collaborating closely with team members to achieve project objectives, and meet deadlines.
Product Manager
Siemens Enterprise Communications
Thornhill, Ontario
10.2009 - 10.2013
- International Customer Project Support / Escalations with a focus on EMEA, supporting complex projects in presales and fulfillment (global), managing project-specific release requests, and representing product management and field support in customer escalation situations.
- Business Alliances, managing related activities with focus on Voice Recording partner ASC and the SDK Partner Program and facilitating interaction between SEN Product Management, Development and the third party partner.
- Customer Advocacy in Product Planning and Realization Cycle: Arbitrating between Channels, Product Management and Product Development for escalated product change requests, feeding customer and field experiences and requests into the product planning process
and assessing customer & business relevance of proposed product features.
Manager, Channel Support and Business Alliances
Siemens Enterprise Communications
Thornhill, Ontario
10.2006 - 12.2008
- Managed Proactive Channel Support Program: Created and provisioned the HiPath ProCenter Implementation Framework with every major product release
- Working with Sales, devised and managed the HiPath ProCenter Live Demo environments (bilingual, English & German) and trained resources on how to use them.
- Supported complex international projects in presales and fulfillment.
- Advocated for customers in the product planning and realization cycle, mediating between channels, customers, and product development for escalated product changes.
- Planned and managed Business Alliances-related activities, working on e.g. SAP, Siebel, and Microsoft CRM integration, facilitated interaction between the Definition team, Development, and third-party partners
Marketing Manager
Siemens Canada
Thornhill, Ontario
10.2001 - 09.2006
- Marketing launch activities for Siemens HiPath ProCenter contact center offering, including product presentations to customers and prospects, demo scenarios, and ready-to-install system set-ups for events and tradeshows, as well as the creation of collateral (datasheets, feature presentations, whitepapers, brochures, screencam videos).
- Launch and updates of the HiPath ProCenter Portfolio Portal (intranet).
- Creation and support of live demo environments, including ownership and maintenance of live demo systems for direct and indirect sales channels (setup, configuration, and documentation of demo scenarios), coordinated with the IT department for PBX connectivity and remote access, managed global rollout in 30+ countries with web-based education.
- Influenced product definition as a subject matter expert for upgrades and demos, including ownership of the corresponding requirements specification documents.
Web Content Manager
Siemens AG, Corporate Technology
Munich, Germany
04.1999 - 10.2001
- Created, owned and maintained Inter- and Intranet presentations for Siemens Corporate Technology
- Coordinated with internal stakeholders to identify opportunities for improving content and user experience on websites.
- Performed regular software tests to confirm proper functionality in applications and programs.
- Wrote new web content and reviewed existing content for accuracy, relevance, timeliness, completeness, and consistency in style and formatting.
- Completed day-to-day duties accurately and efficiently.
Education
Master of Arts - Languages (French, Spanish)
Ludwig-Maximilians-Universität
Munich, Germany01-1998
Skills
- Strategic product positioning
- Demand generation
- Message optimization
- Sales enablement
- Content creation
- Successful product launches
Languages
German
Proficient (C2)
C2
English
Proficient (C2)
C2
Spanish
Elementary (A2)
A2
French
Elementary (A2)
A2
References
References available upon request.
Timeline
Senior Product Marketing Manager
NICE Canada Ltd
10.2013 - 12.2024
Product Manager
Siemens Enterprise Communications
10.2009 - 10.2013
Manager, Channel Support and Business Alliances
Siemens Enterprise Communications
10.2006 - 12.2008
Marketing Manager
Siemens Canada
10.2001 - 09.2006
Web Content Manager
Siemens AG, Corporate Technology
04.1999 - 10.2001
Master of Arts - Languages (French, Spanish)
Ludwig-Maximilians-Universität
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