AnneMarie Kanaganayagam
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
Work History
Fashion Designer
Mask Sri Lanka
- Tailored Creative Solutions: Crafted captivating content and digital illustrations, specializing in fabric mask customization, offering clients personalized and engaging products that resonated with their preferences
- Strategic Marketing Impact: Orchestrated and managed effective digital marketing campaigns, resulting in heightened brand visibility and strengthened client relationships, contributing to a significant expansion of our customer base
- Operational Excellence: Demonstrated a commitment to product quality by diligently sourcing materials and fostering strong supplier partnerships, resulting in exceptional product standards and the successful generation of over CAD 7000 in business transactions.
Intern - Uniforms Department
Porter Airline
05.2024
- Successfully implementing an inventory management system at Porter Airlines, resulting in significant operational efficiency improvements.
Intern
North Club Apparel
Canada
01.2024 - 05.2024
- Efficiently organize diverse apparel packages using design and style numbers
- Excel in precise data entry, ensuring accuracy in logistics
- Actively collaborate with the CEO, contributing to organizational success
- Assist in Visual Merchandising tasks, including steaming clothes and arranging rails
- Contribute to enhancing the presentation of apparel products.
Fashion Designer
Crumbled Heritage
Sri Lanka
06.2022 - 02.2024
- Cultivated Premium Collaborations: Spearheaded partnerships with renowned rural artisans, resulting in the creation of exclusive handcrafted bags that resonated with a discerning, high-end customer base
- Elevated Artisanal Presence: Successfully positioned artisanal products to appeal to an upscale clientele by meticulously ensuring impeccable quality and craftsmanship, leading to increased demand and recognition in premium markets
- Curated Upscale Retail Experience: Strategically managed the Shopify store, curating an online shopping environment that catered to the refined tastes of high-end customers, thereby enhancing their engagement and driving elevated sales figures
- Crafted Distinctive Brand Appeal: Through innovative digital marketing strategies, meticulously conveyed the unique blend of heritage and luxury embodied in our products, effectively attracting a high-end demographic to the brand
- Secured Prestigious Retail Outlets: Negotiated and secured partnerships with two prestigious stores in Colombo, Sri Lanka, further validating our products' premium appeal and expanding our reach within the high-end customer segment.
Head Of Marketing, Fashion Designer
Fashion Market Sri Lanka
02.2020 - 06.2022
- Print Innovation Expertise: Demonstrated mastery in print-oriented designs, introducing captivating and trendsetting visual elements that breathed new life into the brand's offerings, garnering positive attention from both clients and industry peers
- Strategic Visionary: Translated creativity into concrete strategies by conceptualizing and presenting collection ideas to leadership, effectively guiding the team toward cohesive design directions that aligned with market demands
- Product Development: Managed the complete production lifecycle with precision, from tech pack illustration to material sourcing, resulting in seamless execution
- Conducted impactful photoshoots and crafted persuasive product descriptions that contributed to an enhanced online shopping experience
- Sales Catalyst: Designed fashion pieces that resonated deeply with the target audience and played a pivotal role in sales growth, solidifying the brand's market position and boosting revenue figures substantially.
Education
Fundamentals of Digital Marketing -
Interactive Advertising Bureau, Europe
Bachelor of Fashion and Textile Design (Honors) -
Northumbria University, London
01.2024
International Fashion Management -
George Brown College
01.2024
Skills
- Exceptional customer service and conflict resolution
- Product Development
- Active listening and effective communication
- Problem-solving and adaptability
- Digital marketing expertise, including content creation and social media management
- Microsoft Office Suite
- Proficient in Shopify back-end operations
Awards
- Learner Award (George Brown College) 2024
- International Student Award (George Brown College) 2024
Volunteer Experience
- Backstage Dresser, Mercedes Benz Fashion Week, 2019, 2022
- Toastmaster Training Program Coordinator, For Tomorrow Charrette, 2016
Languages
English
Full Professional
Timeline
Intern - Uniforms Department
Porter Airline
05.2024
Intern
North Club Apparel
01.2024 - 05.2024
Fashion Designer
Crumbled Heritage
06.2022 - 02.2024
Head Of Marketing, Fashion Designer
Fashion Market Sri Lanka
02.2020 - 06.2022
Fashion Designer
Mask Sri Lanka
Fundamentals of Digital Marketing -
Interactive Advertising Bureau, Europe
Bachelor of Fashion and Textile Design (Honors) -
Northumbria University, London
International Fashion Management -
George Brown College