ANNE SYDOR
221 E 3rd St, North Vancouver,BC
Summary
Creative and data-driven marketing professional with 9 years of experience in project management and strategic marketing. Expert in leading cross-functional teams, executing successful campaigns, and enhancing brand growth. Passionate about driving brand awareness and product performance through innovative strategies and media research. Known for exceptional client service and a strong ability to interpret results to optimize marketing effectiveness.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Development & Marketing Coordinator
Sacre-Davey Engineering
05.2023 - Current
- Coordinated and executed business development and marketing strategies, boosting lead generation by 20%.
- Developed marketing campaigns and content to enhance brand visibility and client engagement.
- Answered general marketing department inquiries by email, phone, and mail.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Freelance Marketing & Research Consultant
ANNESYDOR LLC
09.2020 - 05.2023
- Conducted comprehensive market research and analysis for over 30 global brands, providing actionable insights that supported strategic decision-making and business growth.
- Managed client relationships, delivering tailored research reports and recommendations, resulting in a 30% rate of repeat business and referrals.
- Developed and implemented customized solutions for diverse clients, leading to enhanced brand positioning.
- Successfully handled multiple projects simultaneously with a focus on detail and organization.
- Negotiated contracts with clients and vendors, ensuring mutually-beneficial terms and maintaining strong professional relationships.
Market & UX Research Project Manager
MINDBODY
06.2018 - 06.2020
- Established performance metrics with clear expectations for team members, resulting in enhanced productivity by 25% year over year.
- Oversaw and optimized a research participant database of over 10,000 individuals, implementing new research techniques and technologies to improve data management efficiency and enhance research results.
- Managed cross-functional teams, fostering a collaborative environment and increased team engagement scores through fostering a collaborative environment.
- Developed comprehensive project plans, outlining objectives, timelines, budgets, and resource allocation to ensure successful delivery within scope.
- Facilitated regular project status meetings, reducing stakeholder queries and achieving a 20% increase in stakeholder satisfaction with project communication.
Market & UX Research Coordinator
MINDBODY
10.2017 - 10.2018
- Oversaw research projects focused on B2B & B2C customer application with teams of up to 15 members and budgets of $10,000 or more.
- Improved participant recruitment strategies, leading to a higher number of qualified candidates for studies.
- Coordinated with cross-functional teams to align project goals and share valuable insights.
- Prepared documents, reports, and presentations detailing results and conclusions.
Production Coordinator
MINDBODY
09.2016 - 10.2017
- Provided hands-on support during peak production periods, assisting teams in meeting tight deadlines.
- Coordinated with production team to support productivity targets and deadline management for approximately 3 projects per month.
- Monitored and tracked progress of all production tasks for on-time delivery.
- Created and maintained detailed reports and schedules of all production tasks.
Administrative Specialist
MINDBODY
06.2015 - 09.2016
- Improved customer satisfaction with prompt and professional responses to inquiries and concerns.
- Minimized errors in documentation through meticulous proofreading, editing, formatting skills.
- Resolved customer concerns efficiently to promote satisfaction and loyalty.
- Safeguarded sensitive information through the proper handling of confidential documents and secure storage methods.
Education
Bachelor of Science, Journalism - Public Relations -
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
San Luis Obispo, CA01.2015
Associate of Arts, Social & Behavioral Sciences -
CUESTA COLLEGE
San Luis Obispo, CA01.2013
Skills
- Project Management
- Marketing Plan Development
- Customer Service
- Detail Oriented
- Branding
- Digital Marketing
- CRM Management
- Social Media
- Strategic Planning
- Content Writing
- SEO
- Team Leadership
- Project Presentations
- Customer Relationship Management (CRM)
- Market Research
Certification
- COURSE ARCHITECTURE
- MASTER YOUR MESSAGING ACADEMY
- MINDBODY HTML MENTORSHIP
Languages
English
Native or Bilingual
Timeline
Business Development & Marketing Coordinator
Sacre-Davey Engineering
05.2023 - Current
Freelance Marketing & Research Consultant
ANNESYDOR LLC
09.2020 - 05.2023
Market & UX Research Project Manager
MINDBODY
06.2018 - 06.2020
Market & UX Research Coordinator
MINDBODY
10.2017 - 10.2018
Production Coordinator
MINDBODY
09.2016 - 10.2017
Administrative Specialist
MINDBODY
06.2015 - 09.2016
Bachelor of Science, Journalism - Public Relations -
CALIFORNIA POLYTECHNIC STATE UNIVERSITY
Associate of Arts, Social & Behavioral Sciences -
CUESTA COLLEGE
- COURSE ARCHITECTURE
- MASTER YOUR MESSAGING ACADEMY
- MINDBODY HTML MENTORSHIP
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