Summary
Overview
Work History
Education
Skills
Timeline
Generic

Anne Handley

El Cajon,CA

Summary

Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.

Overview

20
20
years of professional experience

Work History

Director of Sales and Marketing

SRG Senior Resource Group
03.2023 - Current
  • Schedule, organize and conduct tours with prospective resident and/or family. Meet or exceed monthly goal of 20 tours.
  • Meet monthly deposit goal of 10 new move ins.
  • Effective business development/outreach.
  • Meet and/or exceed 200 voice to voice calls per month to prospects or their family members.
  • Respond timely with all website leads, walk-ins, phone inquiries, with expectation of less than 4 hours to touch and respond.
  • Create and implement effective monthly events for prospect, family, and medical field. Monthly goal is 1 referral events and 1 resident prospecting events.
  • Work closely with Executive Director and Regional & VP of Sales and Marketing in development and implementation of quarterly marketing plans to increase census.
  • Effectively work on keeping CRM data base, notes with all details current.
  • Administration paperwork for incoming resident reservations.
  • Attended daily sales meetings and monthly sales & leadership trainings.
  • Increased sales revenues by developing and implementing strategic marketing plans.
  • Increased census with execution of full sales cycle processing from initial lead processing through conversion and closing.

Sales & Marketing Director

Sinceri Senior Living
04.2021 - 03.2023
  • Schedule, organize and conduct tours with prospective resident or family. Meet and/or exceed monthly goal of 30 tours.
  • Meet monthly deposit goal of 10 new move ins.
  • Effective business development/outreach.
  • Meet and/or exceed 200 voice to voice calls per month to prospects or their family members.
  • Respond timely with all website leads, walk-ins, phone inquiries within 24 hours.
  • Create and implement effective monthly events for prospect, family, and medical field.
  • Work closely with Executive Director and Regional Sales and Marketing Director in development and implementation of quarterly marketing plans to increase census.
  • Effectively work on keeping CRM data base, notes with all details current.
  • Administration paperwork for incoming resident reservations.
  • Attended daily sales meetings and monthly sales trainings.
  • Increased census with execution of full sales cycle processing from initial lead processing through conversion and closing.

Event and Tournament Sales Director

ClubCorp-Morgan Run Club & Resort
03.2019 - 08.2020
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
  • Connected with prospects through multi pronged approaches, including trade shows, cold calling and local-area networking.
  • Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
  • Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.

Director of Private Event & Tournament Sales

American Golf Corporation
01.2014 - 03.2019
  • Develops market segments and solicits new customer relationships while maintaining existing relationships
  • Sells and markets externally
  • Events/meetings/trainings, wedding receptions, rehearsal dinners, and personal milestone events, holiday parties, celebrations of life, school athletic banquets, and fundraisers
  • Acts as an ambassador for the property, fostering relationships with individuals & corporations who book events to maintain repeatable and predictable business while prospecting for new events
  • Heightens awareness externally within the community from the club to bridal shows and other public and networking events
  • Works closely with the Executive Chef when designing custom menus and the entire management team to communicate upcoming events.
  • Generates a definitive sales and marketing plan to achieve departmental revenue goals while working within budget objectives
  • Maintain weekly sales tracking, forecasting and leadership reports to support operational enhancement and implement corrective actions.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Event Sales Manager

American Golf Corporation
09.2011 - 12.2013
  • Built successful sales teams to assist with meeting strategic action plans and marketing budgets to ensure that sales goals were met and exceeded.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Exceeded regional annual sales target.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coordinated staff sales meetings discuss developmental strategy, best practices and process improvements.
  • Developed strategic and impactful relationships with key suppliers and clients to foster profitable business initiatives.
  • Promptly resolved all customer requests, questions and complaints.
  • Contacted customers by phone and email in response to inquiries.
  • Monitored weekly sales to create detailed reports to implement corrective action.
  • Attended weekly meetings with Department Heads to discuss strategies.
  • Enhanced client satisfaction by providing exceptional customer service throughout entire sales process.
  • Increased event sales revenue by developing and maintaining strong relationships with clients.

Realtor

RIMCO Realty
07.2004 - 09.2012
  • Assisted buyers with finding ideal homes by assessing needs, requirements and budgets.
  • Increased property sales by effectively marketing listings and utilizing strong negotiation skills.
  • Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
  • Generated leads for potential buyers and sellers by hosting open houses, conducting market analysis, and networking within the community.
  • Assisted clients in navigating complex financial transactions, ensuring a smooth process from start to end.
  • Expanded client base through effective prospecting techniques and referrals from satisfied customers.

Education

Associate of Arts - Business/Hospitality Management

Grossmont College
El Cajon, CA

Real Estate License

Allied Schools: Real Estate Principals
San Diego, CA

Skills

  • Negotiation
  • Creativity
  • Sales
  • Proficiency with CRM systems
  • Converting leads
  • Relationship building and management
  • Prospecting Skills
  • Oral and written communication
  • Sales training and leadership
  • Sales forecasting
  • Sales Strategy
  • Lead Generation
  • Business Networking
  • Staff Management/Team Training

Timeline

Director of Sales and Marketing

SRG Senior Resource Group
03.2023 - Current

Sales & Marketing Director

Sinceri Senior Living
04.2021 - 03.2023

Event and Tournament Sales Director

ClubCorp-Morgan Run Club & Resort
03.2019 - 08.2020

Director of Private Event & Tournament Sales

American Golf Corporation
01.2014 - 03.2019

Event Sales Manager

American Golf Corporation
09.2011 - 12.2013

Realtor

RIMCO Realty
07.2004 - 09.2012

Associate of Arts - Business/Hospitality Management

Grossmont College

Real Estate License

Allied Schools: Real Estate Principals

Similar Profiles

CREATE PROFILE
Anne Handley