Anna Maria Varriano
Montreal,QC
Summary
Hard working, highly motivated in luxury fashion. Excellent knowledge of retail, wholesale, visual merchandising, buying, retail floor movements. Proven leadership skills. Resourceful and results-driven with a passion.
Overview
32
32
years of professional experience
Work History
Assistant Manager
MaxMara Fashion Group
09.2022 - Current
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained clean, safe, and organized store environment to enhance customer experience.
- Developed strong working relationships with staff, fostering positive work environment.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Managed teams, calls, emails per day from customers.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Increased sales through effective merchandising strategies and targeted promotions.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Beat individual and business monthly goals by 20%.
Retail District Market Manager
LXRandCo - Vintage Luxury Retailer
12.2018 - 04.2022
- Responsible for optimizing sales, gross profit, margins and providing top customer service.
- Increased district sales by implementing effective marketing strategies and training programs for team members.
- Developed strong relationships with key clients, resulting in increased customer retention and loyalty.
- Managed team of direct sales representatives, providing coaching and mentoring to improve overall performance.
- Led district in sales growth through execution of targeted marketing campaigns and promotions.
- Enhanced product knowledge among team members through regular training sessions and workshops.
- Monitored market trends to identify new business opportunities and expand client base within district.
- Championed customer-centric approach to sales, ensuring that all interactions with clients were positive and focused on addressing their specific needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Directed work of 21 sales professionals at multiple offices across 8 locations..
Senior Fashion Consultant Wholesale
ILARIA NISTRI
04.2015 - 01.2017
- Analyzed sales data to identify opportunities for improvement, implementing targeted strategies for growth.
- Coordinated photoshoots showcasing new collections, promoting brand awareness within target demographics.
- Provided expert knowledge on current fashion trends, helping clients make informed purchasing decisions.
- Collaborated with design team on product development, incorporating client feedback to improve offerings.
- Organized successful in-store events to showcase new collections and drive customer engagement.
- Assisted in development of marketing strategies for seasonal promotions, resulting in increased revenue.
- Merchandised store inventory in seasonal and brand displays.
- Working closely with of our 30 retail partners.
Worldwide Commercial Director/Wholesale Sales Representative
Alexandre Plokhov
07.2014 - 08.2015
- Collaborated with product development teams to ensure alignment between customer needs and product offerings.
- Identified strategic acquisition targets, contributing to company expansion efforts.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
WORLDWIDE COMMERCIAL DIRECTOR FOR ALEXANDRE PLOKHOV
07.2014 - 08.2015
- Responsible for the growth of the ALEXANDRE PLOKHOV COLLECTION.
WORLDWIDE COMMERCIAL DIRECTOR MEN'S/Wholesale Sales Representative
RICK OWENS
07.1992 - 08.2014
- Wholesale Manager, Visual Merchandiser, Team Lead
- Collaborated with product development teams to ensure alignment between customer needs and product offerings.
- Identified strategic acquisition targets, contributing to company expansion efforts.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.
- Coordinated cross-functional teams to ensure on-time delivery of products and services, maintaining positive client relationships.
- Expanded market reach through effective networking at industry events and seasonal fashion shows establishing valuable connections.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Opened Rick Owens Self Standing Boutiques and Shop in Shops.
- Visual Merchandising showroom and Boutiques
OWNER/President
COUTURE MONA M00RE INC
01.2001 - 01.2011
- Launching a high-end footwear & accessories retail store from ground up. Blocking exclusivity's with top designers such as Dries Van Noten, Balenciaga, Lanvin and much more.
- Successfully cultivating loyal clientele.
- Provided top customer service.
- Studied and monitored market trends to identify potential suppliers.
- Managed day-to-day business operations.
- Hired trained, and managed high-performing team of employees dedicated to achieving company goals.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed and maintained purchase orders and invoices.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Researched and identified new suppliers and vendors.
- Managed over 100 phone calls per day from our web customers.
Education
Bachelor of Arts - Graphic Arts
Dawson
Montreal, QC01.1989
Bachelor of Arts - Fashion Merchandising
LaSalle College
Montreal, QC01.1986
Skills
- Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor
- Highly service-oriented with exceptional organizational and follow up skills
- Experienced in luxury retail
- Sound knowledge of purchasing principles and practices / Retail Math
- Impeccable taste for fashion and a great sense of style
- Demonstrated leadership and influencing/negotiation skills with the ability to get things done
- Product and service knowledge
- Team motivation
- Customer Relations
- Retail Operations
- Staff Development
- Team Leadership
- Goal Setting
Citizenship
Dual Citizenship Canada/EU
Languages
English
Native or Bilingual
French
Native or Bilingual
Italian
Native or Bilingual
Timeline
Assistant Manager
MaxMara Fashion Group
09.2022 - Current
Retail District Market Manager
LXRandCo - Vintage Luxury Retailer
12.2018 - 04.2022
Senior Fashion Consultant Wholesale
ILARIA NISTRI
04.2015 - 01.2017
Worldwide Commercial Director/Wholesale Sales Representative
Alexandre Plokhov
07.2014 - 08.2015
WORLDWIDE COMMERCIAL DIRECTOR FOR ALEXANDRE PLOKHOV
07.2014 - 08.2015
OWNER/President
COUTURE MONA M00RE INC
01.2001 - 01.2011
WORLDWIDE COMMERCIAL DIRECTOR MEN'S/Wholesale Sales Representative
RICK OWENS
07.1992 - 08.2014
Bachelor of Arts - Graphic Arts
Dawson
Bachelor of Arts - Fashion Merchandising
LaSalle College
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