ANNA GALINDO

• Led number of marketing projects, including Google Ads and social media, to increase brand awareness of business
• Responsible for creating "PastaPort," a promotional in-house advertising strategy where consumers got a free pasta after buying ten, using creative problem solving
• Compiled all media results to support future implementation proposals
• Created a 14-day Google campaign resulting in a total of 20,692 impressions, 318 clicks and a CRT of 15%
• Developed monthly social media schedules, which included posts, reels and stories
• Managed Meta and TikTok accounts resulting in an increase of followers by 23.6% and +83.6% accounts reached and a 6% increase in engagement rate
• Created presentations and reports to deliver results of campaigns using Microsoft Office applications

Leader of a team of 8 people to develop and execute a Marketing plan to help improve user's journey in Quebec and increase McCain's overall brand loyalty.

• Liaised with cross-functional teams (internal and external) to mange key activations of the project and ensure budget and deadlines were on track.
• Responsible for ensuring that the variables for the project were fulfilled from start to finish (research to execution)
• Acted as Project Manager, where I oversaw and managed the project from launch to execution using Slack, Monday and Asana
• Responsible for creating promotional and publicity strategies to increase brand loyalty, such as promotions, event marketing and partnerships with influencers
• Managed the media campaign budgets to ensure they were carried out on time and on budget
• Developed social media marketing campaigns for the Quebec market that would increase brand exposure using Canva

• Planned and executed social media strategies for five real estate agent's Instagram accounts which resulted in an increase of 20 followers biweekly per account
• Oversaw weekly meetings with the team to discuss the marketing campaigns results
• Increased social media lead generation by 8% per account in 4 months
• Developed unique content for various real estate agent sites to improve presence and brand awareness using Canva
• Oversaw the implementation of posts on Twitter and Pinterest