Anna Johnston
Guelph,Canada
Summary
Project management professional with track record of delivering high-impact projects in diverse environments. Adept at driving project timelines and ensuring quality outcomes through strategic planning and execution. Highly collaborative, adaptable, and committed to team success and client satisfaction.
Overview
20
20
years of professional experience
Work History
Snr. Project Manager
D2L
09.2021 - Current
- Managed online learning projects for corporate and higher education clients
- On-going responsibilities include establishing workflows, schedules, resourcing, monitoring risks and budget
- Successfully coordinated and executed +80 projects
- Responsible for 1.2MM in project revenue
- Maintained +95% CSAT
- Attained promotion in 2024
- Owned project resourcing across multiple teams (Developers, Instructional Designers, Graphic Designers, Multimedia)
- Conducted regular status meetings with internal teams, external and customers to track progress against established milestones
- Managed and onboarded partner vendor resources
Project Manager, Part-time
Pollen Communication
01.2021 - 08.2021
- Planned, designed and managed workflows for key clients for all agency projects including: digital, print, brand redesign & virtual events
- Responsible for sourcing and onboarded NEW Zoho project management platform
- Successfully planned and rolled out virtual trade show for client
Account Manager/ Digital Production Manager
Trendline Interactive
01.2014 - 01.2020
- Responsible for managing cross-departmental campaign workflow for 60+ employees (clients include: AT&T, Scotiabank, Sobeys, Walmart)
- Manage development and execution of digital marketing initiatives on behalf of clients (focus on email marketing & automation)
- Responsible for +30% revenue increase managing major retailer email campaigns
- Led high profile campaign during Rogers acquisition of Mobilicity
- Coordination of Quoting and Scoping, Kick-off Meetings and daily departmental syncs between tech teams and account management
Campaign Manager (Contract)
Open Text
11.2012 - 09.2013
- Management of lead gen campaign for Enterprise Content Management pillar, cross-functional planning with Field Marketing/Sales and Product Marketing
- Responsible roll-out for FY14 campaign calendar for largest pillar on global scale including: online marketing, content marketing, social, 3rd party execution and outbound
Marketing Manager
University of Toronto
02.2009 - 08.2010
- Championed prospective undergrad advertising and social media campaign; resulting in dramatic increase in first choice applications (+8%) - largest increase since 2003!
- Increased brand/category recognition; a significant area of improvement from year prior (+30%)
- Led University-wide marketing RFP vendor selection protocol for media, research and production partners
- Managed research professionals to conduct qualitative and quantitative research
- Managed multiple partners including: stakeholders, legal, media agency, research agency, designers and producers
Account Director
Spider Marketing Solutions
07.2005 - 07.2008
- Retained agency's largest client base for 3-year term generating $10MM in annual billings
- Launched Starbucks brand into grocery chains through the development of retail POS, promotional packaging, Globe & Mail
- Responsible for planning and successfully executing 10+ National, fully integrated programs
- Managed first ever integrated promotional program for Purina brand
- Led cross-functional team including: creative, broadcast media (Corus Network sponsorship), Wal-Mart 'retail-tainment', website, in-store
Education
Advertising & Communications Media, Advanced Diploma -
Mohawk College
CMA - Digital Marketing Certificate - with Honors
Skills
- Campaign/Project Management
- Creative management
- Marketing & Education Sector experience
- Vendor Management
Certificates Courses
- PM Skills: Change Management, 07/01/24
- Conflict Resolution in the Workplace, McMaster Continuing Education, 01/01/23
- Influencing Others with Confidence & Success, McMaster Continuing Education, 01/01/23
- CMA - Digital Marketing Certificate (with Honors), 01/01/19
Timeline
Snr. Project Manager
D2L
09.2021 - Current
Project Manager, Part-time
Pollen Communication
01.2021 - 08.2021
Account Manager/ Digital Production Manager
Trendline Interactive
01.2014 - 01.2020
Campaign Manager (Contract)
Open Text
11.2012 - 09.2013
Marketing Manager
University of Toronto
02.2009 - 08.2010
Account Director
Spider Marketing Solutions
07.2005 - 07.2008
CMA - Digital Marketing Certificate - with Honors
Advertising & Communications Media, Advanced Diploma -
Mohawk College
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