ANNA HUSTED

Work History

Crowe Soberman LLP

01.2023 - Current

Spearheaded multi-platform content creation and distribution across LinkedIn, Twitter, Facebook, Instagram, YouTube, and TikTok, amplifying brand presence and engagement.
Analyzed web traffic and performance metrics to refine SEO strategies, ensuring maximum web content optimization and improved search engine rankings.
Crafted persuasive and engaging copy for various mediums including thought leadership, social media posts, website content, internal communications, and email marketing campaigns, consistently maintaining brand voice and messaging consistency across platforms.
Streamlined internal processes for increased efficiency in project management and campaign execution.
Planned and executed numerous omnichannel marketing campaigns that drove traffic and generated engagement.
Executed targeted email marketing campaigns to bolster brand visibility and ensure clientele access to pertinent content and firm updates.
Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all communications.

KPMG LLP

08.2022 - 12.2022

Supported the execution of sector specific campaigns to build brand, drive differentiation and generate leads.
Monitored trends in social media, industry and competitive landscape to create new material.
Identified appropriate marketing channels and target customers for campaigns.
Analyzed data from previous and current marketing campaigns to improve future results.
Organized large-scale events, ensuring seamless execution of logistics, registration, catering, and venue management.

KPMG LLP

03.2021 - 08.2022

Applied diverse marketing skillset to implement tactics across various channels including social media, functional newsletters and thought leadership.
Developed and executed campaigns that make an impact, build brand, accomplish firm objectives and generate leads.
Coordinated and gathered information necessary to develop high quality presentations, one pagers, internal communications, promotional materials and other marketing collateral, as required.
Created target lists using the firm's CRM platform.
Trained new team members to ensure consistent level of work and knowledge.
Managed workflow between staff, coordinating documents, planning and creative material distribution.

Alberta Innovates

05.2019 - 03.2021

Supported the team by writing and editing company communications including, but not limited to, press releases, website content, intranet content, and marketing materials.
Created and edited content for the weekly employee newsletter to ensure consistent and effective communication between internal stakeholders.
Developed strategic communication plans for various programs that accurately reflect the goals and objectives of each respective project.
Maintained website content using WordPress to ensure that all information, photos and text copy are up-to date and relevant.
Assisted the communications team in planning and executing large-scale events including volunteer coordination, scheduling and logistics.

Global Public Affairs

01.2018 - 06.2018

Utilized media monitoring tools such as Infomart to gather and interpret data to keep clients as well as internal stakeholders informed.
Created quality text copy such as blogs posts while maintaining a consistent voice throughout the organization's various communication tools.
Worked with a team to create and facilitate PowerPoint presentations and webinars.