Anna Aghaloyan
Los Angeles
Summary
Head of Marketing and Performance Marketing Lead with over 7 years of experience running full marketing operations. Skilled in managing multi-platform paid ads (Google, Meta, TikTok, Pinterest, etc.), SEO, CRO, email automation, content strategy, and analytics. Strong ability to lead teams, build high-performing funnels, and improve conversion rates through data-driven decision-making. Hold a Bachelor of Science in Data Science and am currently pursuing a Master of Science in Business Analytics.
Overview
7
7
years of professional experience
Work History
Head of Marketing & CRO Specialist
Vukler Studio
Los Angeles
07.2025 - Current
- Lead the full marketing department (team of 9) across paid ads, content, SEO, and analytics.
- Run and optimize multi-platform paid campaigns (Google Ads, Meta Ads, TikTok, Pinterest, and other PPC channels).
- Built high-performing funnels and CRO systems (A/B testing, GA4, Tag Manager).
- Improved lead quality and reduced CPL through data-driven targeting and creative testing.
- Oversaw SEO improvements, brand positioning, and creative production for campaigns.
Senior Marketing Manager
Elegant Entrance
Los Angeles / Remote
07.2025 - Current
- Manage full marketing with my own team (paid ads, SEO, content, CRO, email).
- Run and optimize multi-platform paid ads (Google, Meta, TikTok, Pinterest, etc.).
- Lead SEO, CRO, and email automation to increase conversions.
SMM Manager
Freelance
Remote
07.2018 - Current
- Managed contract-based marketing projects for small businesses and personal brands.
- Developed content strategies, social media calendars, and engagement growth plans.
- Provided branding support, visuals, and consulting to help clients grow online.
Marketing Analyst
D&V Travel Agency
Yerevan, Armenia / Remote
11.2022 - 06.2025
- Ran market segmentation, customer clustering, and seasonal trend analysis.
- Analyzed campaign performance and created reports to support revenue growth.
- Developed data-backed promotional strategies that boosted seasonal sales.
Head of Digital Marketing
Education Center Praha
Yerevan, Armenia / Remote
09.2022 - 06.2025
- Created marketing strategies and social media campaigns, doubling program enrollment.
- Produced dashboards to analyze participant engagement and sales funnels.
- Executed full content production, resulting in follower count doubling within months.
Education
Master of Science - Business Analytics
California State University, Northridge
Los Angeles07-2027
Bachelor of Science - Data Science
American University of Armenia
Yerevan, Armenia07-2025
MicroMasters - Data Science
Massachusetts Institute of Technology
Cambridge, Massachusetts, MA01-2025
Some College (No Degree) - Marketing Management
European College in Armenia
Yerevan, Armenia06-2021
Skills
- Data analysis
- Marketing strategy
- SEO optimization
- A/B testing
- Customer segmentation
- Campaign management
- Paid Advertising
- SEO (Technical, On-Page, Local SEO)
- Email Marketing & Automation
- Social Media Management
- GA4, Google Tag Manager
- Python, R, SAS, SQL
- Power BI, Tableau
- Leadership
- Project Management
- PPC Strategy & Optimization
- UI / UX
- CRO
Languages
English
Full Professional
Russian
Professional
German
Limited
Armenian
Native/ Bilingual
Timeline
Head of Marketing & CRO Specialist
Vukler Studio
07.2025 - Current
Senior Marketing Manager
Elegant Entrance
07.2025 - Current
Marketing Analyst
D&V Travel Agency
11.2022 - 06.2025
Head of Digital Marketing
Education Center Praha
09.2022 - 06.2025
SMM Manager
Freelance
07.2018 - Current
Master of Science - Business Analytics
California State University, Northridge
Bachelor of Science - Data Science
American University of Armenia
MicroMasters - Data Science
Massachusetts Institute of Technology
Some College (No Degree) - Marketing Management
European College in Armenia