Organizing
ANKITA AGRAWAL
Senior Marketing Manager
Vancouver,British Columbia
Summary
With over 12 years of dedicated experience in marketing, I am an accomplished senior manager, focused on driving operational excellence, enhancing team performance, and achieving strategic business objectives. My professional journey encompasses a wide spectrum of successful initiatives, ranging from strategizing, customer journey management, product marketing, and vendor relations to change management, CRM optimization, public relations, campaign planning, business development, and stakeholder engagement. Recognized for an analytical approach and a steadfast commitment to delivering impactful results, my leadership philosophy revolves around fostering innovation and continuous improvement. I am enthusiastic about contributing my experience to a dynamic organization poised for growth.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Senior Marketing Manager
InvestX Capital
02.2023 - Current
- Spearheaded formulation and execution of comprehensive marketing strategies to promote investment products and services, including Special Purpose Vehicles (SPVs) and Funds.
- Led marketing planning with cross-functional teams to align yearly and quarterly priorities, significantly shaping revenue generation strategies.
- Utilizing data insights to analyze internal and external environmental gaps, crafting well-informed marketing strategies for optimal outcomes.
- Designed and successfully executed 4 organic lead generation campaigns in Q4 2023, generating over 70 leads with total deal value of ~3.2 million.
- Drove website updates, focusing on transforming them into a lead-generation tool, resulting in consistent quarterly increase in traffic exceeding 20%.
- Implemented a new social media strategy that boosted the follower count by 16% in one year and garnered over 5000 unique visits.
- Led content planning, overseeing client communication for investment updates, product launches, and other critical initiatives.
- Launched 4 or more process enhancements every quarter to ensure CRM (Salesforce) optimization.
- Ensured compliance with regulatory standards through close collaboration with legal and compliance teams, to maintain integrity of all marketing materials.
- Established and nurtured relationships with key stakeholders, including clients, partners, and media outlets, fostering a positive brand perception.
Marketing Manager
InvestX Capital
02.2022 - 02.2023
- Support the creation of all private equity deal-related collateral, including investor presentations, educational emails, and one-pagers.
- Initiate campaign planning with stakeholders to develop campaign briefs and effectively launch and deliver campaigns collaboratively.
- Identify, develop, and provide sales support and training materials to help partner onboarding, engagement, and retention.
- Represent the marketing team in the internal Salesforce committee to support platform enhancement planning.
- Design and conduct quarterly webinars to share investment updates with hundreds of our current and prospective investors.
Marketing Manager
Amur Financial Group
03.2021 - 02.2022
- Directed project planning and successfully launched a new business division – Mortgage Maestro.
- Originated, designed, and implemented email marketing programs aimed at reengaging abandoned leads, resulting in conversion ratio of approximately 10%.
- Formulated the content strategy and development planning for the Mortgage Maestro website.
- Lead an internal team to research, analyze, and present a compelling new business opportunity geared towards revenue generation.
- Oversaw all marketing projects in alignment with strategic initiatives.
- Orchestrated media planning efforts and collaborated with third-party vendors to execute a monthly budget exceeding $1 million.
- Collaborated with the leadership team to devise marketing strategies focused on driving revenue.
- Authored content for various marketing assets, including website, emails, advertisements, blogs, and more.
- Established robust processes for managing lead and customer journeys, encompassing qualification, retention, and nurturing.
Marketing Manager
SNAP Financial Group
09.2018 - 02.2021
- Drove utilization & engagement for 7000+ contractors across two lines of business (US & Canada) by strategically planning product, content & campaign launches.
- Designed & launched 10+ marketing campaigns with an ROI of over $2 million.
- Led GTM planning, execution, and monitoring for new product and feature launches.
- Refined content strategy by creating opportunities to test messaging and analyze the performance.
- Advocated data-driven decision-making by creating benchmarks based on historical performance.
- Liaised with business partners & vendors to achieve targeted KPIs.
- Led quarterly and yearly planning for the marketing team.
- Launched a fundraiser with Jack.org to promote mental health awareness among young adults.
Marketing Strategy Intern
Optimal Efficiency
04.2018 - 08.2018
- Planned campaigns, media purchases, and website redesign strategy to enhance the organizations' digital footprint.
- Increased website visits by 150% and demo requests by 100 % in 30 days with a budget of $800.
- Conceptualized, drafted, and published 2 leadership articles that garnered over 3000 views.
Senior Account Executive
MSL India, Publicis Groupe
04.2015 - 06.2017
- Identified existing communication gaps to design digital and traditional media campaigns for Hindustan Unilever's top consumer brand Fair & Lovely, its CSR program Fair & Lovely Foundation, and India's wine pioneer, Grover Zampa Vineyards.
- Managed media relation for multiple Hindustan Unilever brands, Grover Zampa Wines and Godrej consumer products.
- Increased Grover Zampa's digital engagement by over 30% by updating their website and initiating influencer partnerships.
- Created robust brand performance reports by analyzing economic and industry-specific trends.
Account Manager
Torque Communications
02.2013 - 03.2015
- Strategized & executed the launch of new business ventures, products, and properties for Fortune 500 companies, including McDonald's India, Sterling Holidays, and Myntra Fashion.
- Managed media relation for multiple McDonald's India (West & South), FedEx India, Myntra fashion, Suzuki automobiles and other brands.
- Directed & lead the launch of McCafe in India.
Education
MBA - Marketing
Sauder School of Business, University of British Columbia
Vancouver, BC 08.2017 - 12.2018
MBA -
Thakur Institute of Management Studies & Research, India
Mumbai 01.2010 - 01.2012
BBA - Marketing
MITSOM, Pune University, India
Pune 01.2007 - 01.2010
Skills
Customer Segmentation
Budgeting
Multi-Channel Marketing Experience
Strategic Planning
Content Writing
CRM Management
Interests
Reading
Timeline
Senior Marketing Manager
InvestX Capital
02.2023 - Current
Marketing Manager
InvestX Capital
02.2022 - 02.2023
Marketing Manager
Amur Financial Group
03.2021 - 02.2022
Marketing Manager
SNAP Financial Group
09.2018 - 02.2021
Marketing Strategy Intern
Optimal Efficiency
04.2018 - 08.2018
MBA - Marketing
Sauder School of Business, University of British Columbia
08.2017 - 12.2018
Senior Account Executive
MSL India, Publicis Groupe
04.2015 - 06.2017
Account Manager
Torque Communications
02.2013 - 03.2015
MBA -
Thakur Institute of Management Studies & Research, India
01.2010 - 01.2012
BBA - Marketing
MITSOM, Pune University, India
01.2007 - 01.2010