Anitha Lakshminarayanan

Resourceful professional recognized for motivation, vision, expression, and the ability to combine conventional and modern ideas to devise audience-captivating news stories. Harnessed in-depth knowledge and comprehensive understanding in creating persuasive writing to promote the sale of a business' product or service. Skilled in utilizing various print and broadcast materials, such as newspaper and magazine ads, television commercials, direct mail campaigns, and radio announcements. Recognized for overcoming numerous obstacles involving disparate viewpoints and navigating the completion of complex projects within time-critical deadlines.

Experienced with business development, team leadership, and strategic planning. Utilizes innovative problem-solving and market analysis to drive company growth and success. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.

• Scripted articles for websites such as ArticleSBase.com and Come on get going.com. Sasicreativeschool.com
• Freelance Writer at Gulf News and Content Writer at DP World

• Coordinated and executed real estate events for the blog, getting several interviews with CEOs.
• Posted several videos on social that went viral on topics such as climate change, community living, and others, and here go some of them :
• Https://fb.watch/hwmok1R-2Y/
• Https://fb.watch/hwmrXUG3EL/
• Https://fb.watch/kMjkMyJhFI/
• Https://www.instagram.com/reel/Cd8xdcgillA/?igshid=YmMyMTA2M2Y=
• As a public speaker, I spoke about the topic ‘A career in Public Relations’ in this webinar
• Blogged and wrote social media Instagram posts for Choco Monarch (a desert house in Deira, Dubai) in 2018.
• Reviewed recognition for creating an eye-catching presentation for Dalbir Channa, an access practitioner and healer seminar, who attended the talk in 2018.
• Wrote an audio script for a travel app (IZI travel) on IMG World, Dubai’s largest indoor theme park, in 2017.
• Methodically prepared and wrote copy for the complete annual report of Dubai Civil Aviation Authority in 2012.
• Scripted and wrote a feature story of Alia Al Farsi, a famous painter from Oman, known as the goddess of art with ineffable abstract work which spiritually awakens souls and expresses freedom.
• Wrote a tagline for a women’s organization in Dubai in 2010 and name of the organization was known as Wave, and the tagline read as “Empowering Women.”

• Public Relations Consultant, Copywriter and Content Manager | Studio Vaasthra, Jumeirah Lake Towers, Dubai, July 2012 to Dec 2012
• Freelance PR Executive | Euro Asia, Franchisee for Thomas Cook, Jun 2011 to Aug 2011

• Customer Service/Relationship Officer | First Gulf Bank, Dubai, UAE
• Copywriter | Indian Advertising & Communications, Chennai
• Account Executive | Ogilvy & Mather Advertising, Coimbatore
• Executive – Customer Interface | Shelters Associate of Citibank N. A., Coimbatore

• Received a Certificate of Appreciation from the Vancouver Tamil Community for serving as Master of Ceremonies. Recognized for delivering an engaging, high-energy stage presence and ensuring a seamless event flow that elevated the audience experience.

• Featured model for Dove Arabia (2019–2022), representing inclusive beauty across TV and digital campaigns in the MENA region. Strengthened brand visibility through authentic storytelling and on-camera presence.

• Delivered a guest webinar on Public Relations to a women’s college in Africa, offering industry insights, communication strategies, and career mentorship. The session is publicly available on YouTube, demonstrating a strong global impact.

• Co-hosted a podcast with Patrick (CEO, IITTI) discussing the launch of the Humanity Hub in the Middle East. Contributed strategic communication perspectives on civility, professional development, and global leadership.

• Public Relations Director & Founder of Heads Up LLC (Dubai), leading brand strategy, media relations, and high-impact PR campaigns across lifestyle, hospitality, and corporate sectors.

• Freelance Journalist for Gulf News & other publications, producing human-interest stories, lifestyle features, and engaging editorial content across the UAE.

• Experienced event host and speaker for multicultural communities, fostering connection, cultural pride, and confident communication across the UAE and Canada.