Anita Wong
Toronto,Canada
Summary
Visionary leader with over 15 years of senior executive experience in the global insight and consulting sector. Demonstrated expertise in contract qualification and negotiation, securing high-value agreements aligned with strategic business goals. Skilled in leading transformation initiatives, including M&A integration, strategic client engagement, and cross-functional team leadership. Brings 25+ years of industry experience across retail, eCommerce, and consumer insights—spanning the full brand lifecycle from market understanding, innovation, activation, and performance measurement. Known for accelerating commercial growth and delivering strategic impact through data-driven decision-making, operational excellence, and value-based deal-making.
Overview
28
28
years of professional experience
Work History
Senior Vice President, Insight
HOTSPEX
Toronto, Canada
01.2022 - Current
- Leads commercial strategy across North America for both brand intelligence and brand experience initiatives.
- Drives insight programs for PepsiCo, Tropicana, and other FMCG clients to elevate brand relevance and performance.
- Delivered $2M in new revenue within six months; led global project teams across North America, Europe, and Asia.
SVP, Asia Head of Expert Network Services
THIRDBRIDGE
Hong Kong
01.2020 - 01.2022
- Oversaw Asia P&L ($60M) for a global expert network firm, delivering intelligence to private equity, hedge funds, and consultancies.
- Led 350+ employees across Asia and extended teams in the US and UK.
- Increased monthly recurring revenue by 10% through new sales enablement strategies and performance coaching.
Head of Consumer Insight
NIELSEN
Hong Kong
01.2018 - 01.2020
- Delivered end-to-end brand solutions by integrating market understanding, innovation strategy, activation, and performance monitoring.
- Key client partnerships included Dairy Farm Group, AS Watson Group, Danone, Nestlé, Mead Johnson, Wyeth, and Google.
- Successfully led a commercial transformation with a 5% revenue growth.
Managing Director & P&G Greater China Account Lead
TNS / KANTAR
Hong Kong
01.2011 - 01.2016
- Represented Kantar Group for Procter & Gamble in Greater China, leading strategic insight programs across innovation, brand, shopper, and communication.
- Drove multi-year account growth across top FMCG clients including L’Oréal, Unilever, Estee Lauder, Coca-Cola, Johnson & Johnson, and Intel.
- Achieved double-digit annual revenue growth through regional expansion of P&G programs and strategic account acquisition.
- Led large-scale segmentation and innovation frameworks supporting long-term client planning and category expansion.
- Earned the WPP Atticus Award for original thought leadership in data strategy applied to retail and category growth.
General Manager / Research Director
IPSOS
Hong Kong
01.2006 - 01.2011
- Oversaw major insight programs for Wrigley, P&G, GSK, and Wyeth across product innovation, market effectiveness, and communications.
- Implemented a global end-to-end insight program for GSK, spanning communication, innovation, and commercial effectiveness.
- Doubled turnover year-over-year (2009–2010); added four new $3M+ accounts.
- Drove high-volume testing for localized product development and advertising pre-tests, especially in China’s FMCG landscape.
Research Director
RESEARCH INTERNATIONAL
Hong Kong
01.2006
- Led innovation and strategy engagements for Coca-Cola, Levi’s, AMEX, and Ricoh.
- Managed five-year strategic roadmapping and brand positioning for a major beverage player in China.
Director, Client Servicing – Customized Services
NIELSEN
Hong Kong
01.2005
- Delivered custom insight programs for HSBC Retail Banking, GSK, and a major entertainment and retail group in Macau.
- Established and scaled an internal online panel that exceeded engagement targets by 30%.
Associate Director
SYNOVATE
Hong Kong
01.1997 - 01.2004
- Regional account lead for Mars, GSK, McKinsey, AMEX, and HSBC.
- Directed segmentation, brand strategy, and innovation programs across Asia Pacific.
Executive, Retail Tracking Division
NIELSEN
Hong Kong
01.1994
- Managed retail tracking and performance reporting for FMCG categories: dairy, household, soft drinks, beer, and personal care.
- Delivered strategic insights for brand/category performance optimization to leading manufacturers.
Education
Postgraduate Diploma - Applied Statistics
Sheffield Hallam University
UK01.1997
Bachelor of Science - Statistics
University of Toronto
Canada01.1994
Skills
- Strategic leadership and people management
- Growth strategy development
- Negotiation and contract management
- Executive communication and presentation skills
- Team leadership
- Consulting expertise
Timeline
Senior Vice President, Insight
HOTSPEX
01.2022 - Current
SVP, Asia Head of Expert Network Services
THIRDBRIDGE
01.2020 - 01.2022
Head of Consumer Insight
NIELSEN
01.2018 - 01.2020
Managing Director & P&G Greater China Account Lead
TNS / KANTAR
01.2011 - 01.2016
General Manager / Research Director
IPSOS
01.2006 - 01.2011
Research Director
RESEARCH INTERNATIONAL
01.2006
Director, Client Servicing – Customized Services
NIELSEN
01.2005
Associate Director
SYNOVATE
01.1997 - 01.2004
Executive, Retail Tracking Division
NIELSEN
01.1994
Postgraduate Diploma - Applied Statistics
Sheffield Hallam University
Bachelor of Science - Statistics
University of Toronto
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