ANITA LEX-OKOH
Brantford,ON
Summary
Dynamic and results-driven professional with 8+ years of experience in marketing, project management- events, and operations within the fashion and events industry. Proven track record of scaling a small business, managing teams, and executing marketing strategies that drive growth. Skilled in client relationship management, vendor negotiation, and team leadership. Seeking project management roles to leverage skills in driving business improvements and delivering high-impact projects.
Overview
10
10
years of professional experience
Work History
Business Operations Manager
Tan Couture and Event
06.2016 - 07.2023
- Increased overall efficiency by automating repetitive tasks and optimizing workflow.
- ·Directed resource allocation, ensuring optimal utilization of personnel, and equipment, achieving elimination of waste by an increment of 25% every quarter in alignment with business goals.
- Planned and organized event projects on an average scale of 500 guest size, maintaining customer satisfaction while effectively managing project constraints.
- Coordinated event material procurement and required services for projects within budget requirements.
- Developed and implemented comprehensive marketing strategies that improved brand visibility and customer engagement increasing revenue by 150% within three years.
Strategic Marketing Consultant
Commissions.ng
01.2017 - 08.2021
- Led strategy development workshops, providing insights into market trends to optimize sales and marketing plans.
- Implemented effective marketing strategies, resulting in increased brand awareness and customer engagement.
- Planned and executed events and marketing programs to increase qualified leads.
- Conducted market research and reported on clients' competition.
Customer Service Officer
Viluton Energy
07.2016 - 04.2017
- Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
- Responded to an average of 20 customer calls daily and emails to answer questions about products and services.
- Increased customer retention by 35% with prompt follow-ups on pending issues and proactive problem-solving strategies.
Marketing Executive
Dynax Travels and Tours
09.2015 - 06.2016
- Expanded digital reach by executing targeted online advertising campaigns across multiple platforms.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
Marketing Intern
Mother, Baby and Child Magazine
03.2013 - 05.2015
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Enhanced social media engagement through regular posting and audience interaction.
- Contributed to the creation of compelling content for company blog, newsletter, and website.
- Researched interesting and relevant content to capture interest and improve site traffic.
Education
Diploma - Project Management
Conestoga College Institute of Technology And Advanced Learning
Brantford, ON12.2024
Diploma - Supply Chain Management - Global
Conestoga College Institute of Technology And Advanced Learning
Brantford, ON04.2024
MBA - Business Administration
University of Suffolk
United Kingdom08.2022
Bachelor of Arts - Accounting And Finance
Middlesex University
United Kingdom06.2015
Skills
Time Management
Schedule Management
MS Office Suite and Jira Proficiency
Event planning and coordination
Excellent Communication
Relationship Building
Active listening
Reliability
Adaptability
Languages
English
Native or Bilingual
Timeline
Strategic Marketing Consultant
Commissions.ng
01.2017 - 08.2021
Customer Service Officer
Viluton Energy
07.2016 - 04.2017
Business Operations Manager
Tan Couture and Event
06.2016 - 07.2023
Marketing Executive
Dynax Travels and Tours
09.2015 - 06.2016
Marketing Intern
Mother, Baby and Child Magazine
03.2013 - 05.2015
Diploma - Project Management
Conestoga College Institute of Technology And Advanced Learning
Diploma - Supply Chain Management - Global
Conestoga College Institute of Technology And Advanced Learning
MBA - Business Administration
University of Suffolk
Bachelor of Arts - Accounting And Finance
Middlesex University
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