ANIT PAUL SINGH
India
Summary
A seasoned leader with over 10 years of experience in E-Commerce, Modern Trade, and Digital Marketing. Expertise in P&L management, strategic planning, digital transformation, and key account management. Adept at driving sales growth, managing high-impact marketing campaigns, and leading cross-functional teams. Passionate about leveraging data-driven insights for business scalability.
Overview
12
12
years of professional experience
Work History
Deputy General Manager
E-Commerce Hershey India
04.2023 - 03.2025
- Spearheaded annual business planning, digital marketing, and GTM strategy, leading to significant topline and bottom-line growth.
- Managed a team of eCommerce KAMs and performance marketing specialists to optimize digital shelf performance and conversion rates.
- Led P&L management and budget optimization to maximize profitability.
- Established strong partnerships with key accounts (Amazon, Flipkart, Swiggy Instamart, BigBasket, DMart, JioMart).
Head - E-Commerce & Modern Trade
MTR Foods (Orkla India)
02.2022 - 01.2023
- Managed a $100M portfolio, leading a team of 12 professionals across e-commerce and modern trade.
- Achieved 32% YOY growth in Modern Trade & 38% in E-Commerce.
- Developed and implemented performance-driven digital marketing campaigns.
Head - E-Commerce
LT Foods Ltd.
02.2018 - 02.2022
- Scaled e-commerce business to $55M while maintaining a strong contribution margin.
- Opened key accounts with Amazon, Flipkart, Blinkit, and leading modern trade chains.
- Led JBP negotiations, improving terms of trade and driving incremental growth.
Manager- Digital Marketing
GROHE India
07.2017 - 01.2018
- Managed cross-functional teams for effective execution of digital campaigns, resulting in increased lead generation.
- Led creative development for email campaigns that resulted in higher open rates and clickthroughs.
Area Sales Manager
Hindware Ltd.
04.2016 - 06.2017
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Key Account Manager- Amazon & Nykaa
LOREAL India
03.2013 - 03.2016
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
Education
MBA Candidate -
Ivey Business School
01.2026
B.Com (Hons.) - undefined
Nagaland University
Diploma - E-Commerce Strategy
Digicel Learning
Skills
- E-Commerce & Modern Trade Strategy
- P&L & Budget Management
- Key Account & Category Management
- Digital & Performance Marketing
- Strategic Business Growth
- Team Leadership & Cross-functional Collaboration
- Data Analytics & Decision Making
Accomplishments
- Scaled Hershey India’s E-Commerce to industry-leading growth.
- Led a $120K fundraising campaign for specially-abled children.
- Recognized as a high-potential talent at L’Oréal India.
- Achieved 120% YOY growth in LT Foods’ E-Commerce division.
Languages
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Urdu
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Deputy General Manager
E-Commerce Hershey India
04.2023 - 03.2025
Head - E-Commerce & Modern Trade
MTR Foods (Orkla India)
02.2022 - 01.2023
Head - E-Commerce
LT Foods Ltd.
02.2018 - 02.2022
Manager- Digital Marketing
GROHE India
07.2017 - 01.2018
Area Sales Manager
Hindware Ltd.
04.2016 - 06.2017
Key Account Manager- Amazon & Nykaa
LOREAL India
03.2013 - 03.2016
B.Com (Hons.) - undefined
Nagaland University
Diploma - E-Commerce Strategy
Digicel Learning
MBA Candidate -
Ivey Business School
Similar Profiles
Princy SharmaPrincy Sharma
Assistant Manager Stores at Hershey India Pvt Ltd (HIPL Mandideep)Assistant Manager Stores at Hershey India Pvt Ltd (HIPL Mandideep)
K Prasad GoudK Prasad Goud
Senior Sales Officer- MT at Hershey India Pvt LimitedSenior Sales Officer- MT at Hershey India Pvt Limited
V. Ananda KumarV. Ananda Kumar
Associate Vice President – Procurement at Hershey India Private LimitedAssociate Vice President – Procurement at Hershey India Private Limited
EMMANUEL JOSEEMMANUEL JOSE
Assistant Manger - ( Credit Monitoring Officer ) at THE SOUTH INDIAN BANK LTDAssistant Manger - ( Credit Monitoring Officer ) at THE SOUTH INDIAN BANK LTD
Kiran MadhavKiran Madhav
Co-Founder at Glamcam AICo-Founder at Glamcam AI