ANISA TOSUNI
Laval,QC
Summary
Resourceful Advertising Operations Specialist known for productivity and efficiency in task completion. Specialized skills include campaign management, data analysis, and ad server technology mastery. Excel at communication, problem-solving, and adaptability, ensuring seamless operations and client satisfaction.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Account Manager
Adylic
Montreal, Quebec
06.2024 - Current
- Led communication efforts between internal Adylic teams (development, design, activation), and external stakeholders (clients, media agencies, creative agencies).
- Spearheaded alignment and management of DCO strategies for multiple clients, collaborating closely with the US strategy department to develop decision trees and learning agendas.
- Cultivated strong relationships with senior US management, facilitating knowledge sharing and adoption of new products, tools, and best practices.
- Created and managed project timelines for new DCO setups and workstreams, ensuring efficient resource allocation and timely delivery.
- Assessed and scheduled resource needs for internal design and development teams, optimizing workflow and project execution.
- Maintained a comprehensive technical understanding of each client's DCO setup, providing expertise and troubleshooting support as needed.
- Demonstrated versatility by assisting with activation tasks and resolving technical issues, ensuring smooth project progression, and client satisfaction.
Manager, Digital Ad Platforms
Omnicom Media Group
Montreal, Quebec
06.2019 - 05.2024
- Led end-to-end campaign management for reservation and auction managed service campaigns, including setup, execution, and reporting
- Coordinated cross-team collaboration for creative approvals and issue resolution, managing both scheduled and ad hoc reporting requests
- Advised clients on optimal campaign setup strategies, including tagging, targeting, and mobile app/pixel tracking implementation to achieve KPIs
- Developed and distributed comprehensive technical documentation to support the Digital Investments team in navigating ad platforms and features
- Facilitated internal team training sessions on new products and platform updates to ensure team proficiency and adaptability
Digital Specialist
Media Experts IPG
Montreal, Quebec
09.2017 - 05.2019
- Spearheaded strategic campaign planning, identifying key opportunities aligned with client goals and KPIs, resulting in improved campaign performance and client satisfaction (Note)
- Led cross-functional collaboration with internal and external teams, ensuring seamless alignment of campaign objectives and expectations across all stakeholders
- Conducted comprehensive data analysis of multiple campaigns, synthesizing partner data to create impactful client-facing reports and presentations
- Managed complex backend account maintenance in Prisma, guaranteeing accuracy in reporting and billing processes
- Cultivated and maintained strong relationships with vendor partners, directly contributing to client success and campaign effectiveness
- Implemented data-driven campaign optimizations at both placement and creative levels, consistently meeting or exceeding established KPIs and strategic goals
- Executed meticulous QA processes for campaign creative, collaborating closely with Ad Operations to ensure smooth tagging implementation and troubleshooting
- Coordinated timely trafficking of approved campaigns across various partners, consistently meeting campaign deliverables and deadlines
Digital Operations Specialist
Media Experts IPG
Montreal, Quebec
06.2013 - 08.2017
- Managed comprehensive data entry and generated detailed online reports, ensuring accurate campaign delivery verification and streamlined invoice reconciliation processes
- Conducted thorough post-campaign analyses, including final reconciliations and in-depth evaluations of tactic deliveries, providing valuable insights for future campaign strategies
- Demonstrated strong financial acumen by meticulously verifying debits and credits, offering well-reasoned explanations to Operational Supervisors for discrepancies
- Leveraged analytical mindset and robust mathematical skills to review vendor contracts, identifying potential cost-saving opportunities and ensuring compliance
- Exhibited proficiency in utilizing primary media tools, taking full accountability for media administration related to purchases and campaign delivery
- Developed extensive knowledge of internal billing and payment procedures, vendor delivery protocols, and campaign execution strategies, aligning with corporate aesthetics and standards
Print and OOH Specialist
Media Experts IPG
Montreal, Quebec
02.2011 - 05.2013
- Expertly resolved placement discrepancies and negotiated makegoods, optimizing cost-effectiveness and efficiency of contracted media buys.
- Collaborated closely with media buyers to support and enhance daily marketing and advertising campaigns for diverse clients
- Managed and resolved billing discrepancies for the marketing team, ensuring financial accuracy and client satisfaction
- Maintained up-to-date media plans by promptly incorporating additions and preemption's on a daily basis
- Actively participated in daily status meetings, providing critical insights on campaign progress and performance
- Liaised effectively with vendors to process insertion orders and confirmations for revised media buys and discrepant spots, ensuring smooth campaign execution
- Implemented a robust system for organizing and processing paperwork related to all buys and revisions, facilitating seamless future departmental audits
Education
DEP - Advertising Management Program -
Champlain College Saint-Lambert
06.2010
Skills
- CM360 & DV360
- Google Data Studios
- Google Analytics
- Google Tag Manager
- Doubleclick Studio
- Tracking Pixels
- Floodlights
- Third-Party Measurement
- AdForm
- Sizmek
- IAS,DoubleVerify
- Flashtalking
- IAB Canada
- MediaOcean
- Hive & Asana
- Customer Service
- Time Management
- Group Dynamics
- Interpersonal Communication
- New Hire Training
- Creative Problem-Solving
Language
Albanian
Limited
Greek
Limited
English
Full Professional
French
Professional
Certification
- Campaign manager 360 Certification Exam 2024-2025
- Google Analytics Certification 2024-2025
- Amazon Ad Server Certification
- Certified in Omni Foundations
Timeline
Account Manager
Adylic
06.2024 - Current
Manager, Digital Ad Platforms
Omnicom Media Group
06.2019 - 05.2024
Digital Specialist
Media Experts IPG
09.2017 - 05.2019
Digital Operations Specialist
Media Experts IPG
06.2013 - 08.2017
Print and OOH Specialist
Media Experts IPG
02.2011 - 05.2013
DEP - Advertising Management Program -
Champlain College Saint-Lambert
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