Summary
Overview
Work History
Education
Skills
Certification
Projects
Accomplishments
Personal Information
Timeline
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ANIRUDH BARADWAJ BADRI NARAYANAN

Toronto,Canada

Summary

Seasoned Product Management professional with 10+ years of experience launching successful customer centric products from ideation to launch. Data driven with a proven track record of leading cross-functional collaboration amongst teams which empowers superior product launch prowess and enables organizations to maximize revenue & growth.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Product Consultant (Web/Mobile Applications & Loyalty)

WestJet
Toronto, Canada
01.2023 - Current
  • Collaborated with Business Partners and prioritized the roadmap to drive web products and features implementation from concept to launch across multiple Agile Teams
  • (Rewards account sync with Member Web portal/mobile app)
  • Crafted PRD for everyday (non-air) partners, eStore(marketplace) implementation within the new Loyalty Management system and prioritized the features in line with organization’s strategy
  • Spearheaded the design, development and launch of a new & enhanced Lounge portal to service WestJet and Partner airlines members
  • Designed intuitive dashboard (Power BI) to understand the traffic in Lounge across various Locations
  • Assessed the Vendor analysis for the everyday partner (Hotel & Insurance), presented the matrix to the higher management, thus involved in selection process of the partner
  • Conducted interviews with key business stakeholders to understand and record the business process and user requirements & evaluated the proposed solutions against requirements to ensure alignment and feasibility.

Sr. Product Manager, Digital Product (Mobile & Web applications)

Elections Ontario (EO)
Toronto, Canada
04.2021 - 11.2022
  • Formulated the D2C strategy, vision for the Elections Ontario’s mobile app (product) & its features implementation
  • Performed Beta test to understand the product and made appropriate updates before the final product launch
  • Spearheaded the IAM (Identity & Access Management) implementation across entire EO’s product portfolio
  • Transformed the solution development & design thinking process to ensure the product team understands the direction and vision of the overall product portfolio within EO alongside IT and Product leadership
  • Translated features into user stories within the team’s planned backlog (OKR) while managing, ranking, and prioritized them to reflect stakeholder’s requirements and adhering to AODA compliance as well
  • Crafted the MRD & PRD (Market & Product Requirement Document) requirement documents & functional specifications docs for the design/implementation of business solutions
  • Formulated the product performance metrics, communicated the outcomes with internal stakeholders
  • Conducted product training sessions/ orientations and have been the lead resource for the product portfolio & their services.

Tech. Product Owner, (Commerce, CRM) Reduced Risk Products

Philip Morris International (Rothmans & Benson Hedges – RBH)
Toronto, Canada
01.2020 - 02.2021
  • Developed & maintained comprehensive annual product roadmap (OKR) which includes plans to improve product pricing, offer rate discounts, product education and increase field engagement
  • Led 3 cross functional teams collaborated with UX team to create mock-ups/wireframes
  • Solicit and negotiate design feedback from internal stakeholders
  • Conducted JAD sessions with engineering team to refine, test and build best-in-class experiences
  • Championed the Integration of ordering portal for B2B channels (Wholesale, Individual Retailers) for more enhanced price optimization and better product sale visibility across the channels
  • Spearheaded the key strategic B2C initiatives such as Secured IVR payments, Scanning/registration of devices at retail stores, Live chat, Lending Program, Gifting, Cart abandonment, Progressive Tiers (Loyalty), AODA compliance
  • Analyze product features performance through user feedback, other performance metrics using Power BI, Google Analytics, such as Chat conversion rate - ↑14% (new leads), Sale conversion rate ↑9%, Cart abandonment rate (↓8.4%).

Sr. Business Analyst/Product Owner, Enterprise Applications (Commerce)

Canada Goose
Toronto, Canada
01.2019 - 01.2020
  • Successfully defined & executed new go-to-market features for Canada Goose’s ecommerce website
  • Oversaw end-to-end product development lifecycle, managing vision, built the roadmap, formulated requirements, and maintained the product backlog based on customer needs, market trends, innovation, and competitive advantage
  • Built more of consumer centric features such as enhanced point-of-sale (POS)system with OMNI channel focus (Buy Online Pick up/Return In Store (BOPIS/BORIS), Clienteling), Apply Pay, 3D-Secure, Same/Next day delivery, Live chat
  • Analyzed the metrics and trends to assess product roadmap health and improvement opportunities
  • Gain a deep understanding of users and customers, identify the gaps, & introduce features that improved UX and drive growth
  • Provided key performance insights from metrics/Dashboard generated using Power BI, such as revenue growth ↑7%, Call volume ↓10%, Average Order Value ↑7.4%.

Business Analyst (CRM & Ecommerce)

Nestle Canada
North York, Canada
09.2017 - 12.2018
  • As a B2C Product Manager, owned the product roadmap & actively prioritized the product backlog, including writing user stories and made sure the features are delivered with utmost quality (98%) and within the timelines
  • Assisted the Agile development team with requirements gathering sessions with HLD and LLD artifacts, that are conducted with stakeholders to develop the prototypes in an iterative manner
  • Collaborated with Customer Insights & UX teams to incorporate Quantitative/Qualitative Customer data and research into product iterations and optimization roadmaps
  • Email Marketing was introduced by targeting audience according to their preference
  • Proposed & spearheaded in implementation of Salesforce Social Studio and integration with Service Cloud, automated many fields & processes to save call center response timings – also performed Alpha testing and made relevant updates
  • Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, accounts, contacts, record types, sharing rules, custom objects, pick lists and page layouts to support vital business functions
  • Proposed & actively involved in implementation of automating the Voucher generation process, using a 3rd party app (S- Docs), also worked in implementation of Shopify site for various brands, provided insights to brand teams using GA.

Salesforce Business System Analyst

Axess Law Professional Corporation (Contract Position)
Toronto, Canada
06.2017 - 09.2017
  • Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings
  • Created Lightning Layouts, Validation rules, designed the sales process extensively worked on the workflows/ process builder to create various Lead generation process flows
  • Designed different custom dashboards for various user groups based on their business functionalities and needs & various types of email templates for auto response to customers
  • Implemented 3rd party Apps for Document Generation (Nintex DocGen), generated documents thus retrieving data using SOQL queries
  • Worked with 3rd party system integrators to drive process on schedule and on budget
  • Created, deployed multiple instances of Apex, SOQL queries, custom object design & mgmt., & customer Visualforce pages

Senior Business Systems Analyst

Accenture Services Pvt. Ltd.
Chennai, India
12.2009 - 07.2014
  • Developed intuitive country specific Nokia webpages using CSS3, JAVA Scripts and HTML5 for enhancing the user experience using various CMS (Vignette, Core Media)
  • Followed all the necessary processes according to SDLC
  • Ensured the website is up-to-date and accurate with respect to images, promotions, and products on a day-to-day basis
  • (IBM Vignette CMS, Core Media) Worked with clients directly in Nokia Headquarters ESPOO (FINLAND), managed the offshore team by delegating tasks, and improved the quality of deliverables
  • Worked remotely with clients to gather the business/system requirements and integrate the business process into the online system by customizing various standard & custom objects of Salesforce.com (Sales Cloud)
  • Created Administration setup like manage users, Security controls, and migrated data using Apex Data Loader & Import wizard and customized reports and dashboards for the users
  • Analyzed the data manipulation through Data Loader and Workbench Tools for importing, updating, deleting records in multiple Salesforce.com Instances.

Education

Master of Business Administration - Business Analytics

Brock University, Goodman School of Business
06.2017

Bachelor of Technology - Electronics and Communication

Sastra University
05.2009

Skills

  • UI/UX, Product design and prototyping/wireframes - Balsamiq, Miro, ProductPlan, Adobe XD
  • Product Management – Design Thinking, Commercialization, Solution Design, Product Strategy
  • Ecommerce Platforms: Shopify, CS cart, Salesforce Commerce Cloud, Manhattan OMS
  • Enterprise Business Analysis, Project Governance, Business Partnership & Portfolio Management
  • Loyalty Management - Siebel, Talos, Gravty
  • Cross Functional Leadership
  • Salesforce CRM
  • Team Building & Mentoring
  • Content Management System (CMS) - Vignette, Drupal
  • Vendor Management
  • IAM – SSO (Single Sign-on), MFA (Multi - factor authentication), SAML, OAuth
  • Data Analysis/visualization tools - MS Power BI, Google Analytics, SQL
  • Microsoft Project, Visio, Office, Excel, PowerPoint, outlook365
  • ALM (App Lifecycle Mgmt) - JIRA, Confluence, Azure DevOps
  • HTML, CSS
  • Product Information Management (PIM) - Salsify
  • Stakeholder Management

Certification

  • Product Management & Strategy – The Wharton School, University of Pennsylvania
  • Digital Product Management – University of Virginia
  • Product-led Certified - Pendo/Mind the Product
  • SAFe Product Owner/Product Manager, PoPM from SAFe
  • Certified Scrum Product Owner, CSPO from Scrum alliance
  • Salesforce Certifications - (Admin, Sales Cloud, Service Cloud, Platform Developer 1)

Projects

Elections Ontario- Elections Ontario Mobile App(iOS/Android), Launching the new Mobile app for residents of Ontario province within Canada, with which the voter can register themselves, receive notifications relating to elections, have digital Voter Info card., Formulated the Product strategy, vision for the Elections Ontario’s mobile app & its features implementation. Spearheaded the 0-1 product launch, spanning from user research, ideating the app, requirements, app (UX/UI) design, E2E technical design & solution development. Canada Goose – Ecommerce Website, Launching the new website(s), post purchase experience within Canadagoose.com, Worked throughout the product lifecycle from ideation to launch for Switzerland & Italy websites. Also, implemented Apple Pay and eGifting as a part of product enhancements, Built the Omnichannel initiatives. Nestle Canada – Customer Service Portal & Social Listening platform implementation., Managed the customer service portal (Salesforce Service Cloud, Sales Cloud, Salesforce Social Studio), As the Salesforce professional, worked throughout several product enhancements such as automating the coupon generation (reduced 40-man hours/week) within Customer service portal. Also created ecommerce shops for various products within Nestle using Shopify.

Accomplishments

  • Championed the design & implementation of new Lounge portal by which there was an increase in Repeat purchase rate by 6% overall, Avg. revenue/ customer grew from 24$ to 28$.
  • Accelerated revenue growth of uprising product portfolio by 154% and made RBH Canada among the top 10 revenue generating market under Reduced Risk product segment for the 1st time.
  • Reduced the avg. call volume at Canada Goose by implementing Live Chat, and enhanced Email response services.
  • Proposed and pioneered the implementation of Salesforce Social Studio in Nestle Canada, among the affiliate markets.

Personal Information

Nationality: Canadian

Timeline

Product Consultant (Web/Mobile Applications & Loyalty)

WestJet
01.2023 - Current

Sr. Product Manager, Digital Product (Mobile & Web applications)

Elections Ontario (EO)
04.2021 - 11.2022

Tech. Product Owner, (Commerce, CRM) Reduced Risk Products

Philip Morris International (Rothmans & Benson Hedges – RBH)
01.2020 - 02.2021

Sr. Business Analyst/Product Owner, Enterprise Applications (Commerce)

Canada Goose
01.2019 - 01.2020

Business Analyst (CRM & Ecommerce)

Nestle Canada
09.2017 - 12.2018

Salesforce Business System Analyst

Axess Law Professional Corporation (Contract Position)
06.2017 - 09.2017

Senior Business Systems Analyst

Accenture Services Pvt. Ltd.
12.2009 - 07.2014

Master of Business Administration - Business Analytics

Brock University, Goodman School of Business

Bachelor of Technology - Electronics and Communication

Sastra University

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ANIRUDH BARADWAJ BADRI NARAYANAN