Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Anindita (Diya) Deb

Toronto,Canada

Summary

Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience

Work History

Associate Affiliate Marketing Manager

Kinesso - IPG Mediabrands
09.2023 - Current
  • Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers.
  • Streamlined the affiliate billing and invoicing process for a banking client.
  • Continuously evaluated the performance of affiliate partners, providing constructive feedback and opportunities for improvement to foster a culture of growth and success.
  • Preparing monthly reports for clients and presenting affiliate performance updates during agency-wide calls.
  • Conducted regular audits of affiliate accounts to ensure accuracy in tracking, reporting, and payments.
  • Streamlined reporting processes to provide accurate data and insights for decision-making purposes.
  • Developed successful partnerships with key affiliates, resulting in increased brand exposure and sales.
  • Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners.
  • Improved overall campaign effectiveness by continuously monitoring KPIs and adjusting strategies accordingly.
  • Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships.
  • Collaborated cross-functionally to create cohesive marketing initiatives that aligned with organizational goals.
  • Optimized email campaigns to increase open and click-through rates.
  • Worked with affiliate, reporting, and influencer platforms such as Impact Radius, CJ, Partnerize, Affluent, Twyne, Creator IQ, and LTK.


Digital Marketing Specialist

Digital Main Street - City of Toronto
10.2022 - 09.2023
  • Analyze social media trends and make recommendations to businesses on social media efforts to improve content effectiveness
  • Develop and implement digital marketing strategies to promote the online sales of small businesses, including paid ads, social media content strategies, email marketing, SEO, and website audits
  • Execute the development and implementation of Social Media Content Strategy for clients
  • Organize and host webinars for the City of Toronto on SEO, Social Media, and E-commerce related topics for Small Businesses
  • Develop relationships with potential customers and find new business prospects by visiting Business Improvement Zones (BIA)
  • Assist businesses apply for OBIAA's Digital Transformation Grants and receive funds.

E-COMMERCE ADVISOR

Digital Main Street - City of Toronto
05.2022 - 10.2022
  • Train and provide businesses with cybersecurity and readiness planning resources
  • Provide 1:1 support to SMBs for building and launching a customized online store
  • Assist businesses in applying for and securing monetary government grants such as the Canada Digital Adoption Grant Program

MARKETING COORDINATOR INTERN

Black Hawk Digital Marketing Agency
01.2022 - 04.2022
  • Assisted the marketing team in the development and implementation of marketing campaigns and initiatives for a new e-commerce platform designed for the cannabis industry
  • Contributed to the creation of marketing materials, including social media posts,email newsletters, and brochures
  • Present ideas to help promote the brand or campaign in new ways designing, creating, and monitoring a wide variety of email marketing campaigns
  • Assisted with the tracking and analysis of marketing campaign performance using tools such as Google Analytics, Klaviyo and Alpine IQ

E-COMMERCE COORDINATOR

Digital Main Street - City of Toronto
01.2021 - 09.2021
  • Providing training and support to over 100 small businesses to help them set up and manage their online stores, including creating product listings and processing orders
  • Analyzing and tracking the performance of marketing campaigns using tools such as Google Analytics
  • Utilized HubSpot to maintain constant communication with clients through e-mail and virtual consultations

Education

Bachelor of Commerce - Business Management, Marketing Major

Toronto Metropolitan University (Ryerson)
Toronto, Ontario

Skills

  • Data-driven decision making
  • Affiliate Program Management
  • Marketing analytics
  • Technical Proficiency with Affiliate Platforms
  • Programmatic Certification - DOOH (Vistar Media)
  • Influencer outreach
  • Affiliate recruitment
  • Teamwork and collaboration
  • Client Relationship Management
  • Project Management
  • Adaptability and Growth Orientation

Accomplishments

  • Onboarded affiliate partnerships like Honey, Postmedia, for KitchenAid Canada causing a 400% increase in affiliate sales for KitchenAid.
  • Optimized the affiliate billing and invoicing process for Bank of Montreal (BMO), reducing the timeline from 2 months to just 15 days.
  • Onboarded new client KitchenAid Canada.
  • Hosted and lead City of Toronto Webinars on SEO and Social Media for over 200 small business owners.

Languages

Hindi
Professional Working
Bengali
Native or Bilingual

Timeline

Associate Affiliate Marketing Manager

Kinesso - IPG Mediabrands
09.2023 - Current

Digital Marketing Specialist

Digital Main Street - City of Toronto
10.2022 - 09.2023

E-COMMERCE ADVISOR

Digital Main Street - City of Toronto
05.2022 - 10.2022

MARKETING COORDINATOR INTERN

Black Hawk Digital Marketing Agency
01.2022 - 04.2022

E-COMMERCE COORDINATOR

Digital Main Street - City of Toronto
01.2021 - 09.2021

Bachelor of Commerce - Business Management, Marketing Major

Toronto Metropolitan University (Ryerson)
Anindita (Diya) Deb