Anik Saha
Online Retail Specialist
Oshawa
Summary
E-commerce project management expert with a proven track record collaborating with multinational retail and fashion brands, as well as Bangladesh's top lifestyle retailer. Skilled in CRM, inventory management, omni-channel sales, order fulfillment, digital marketing, CMS, and Google Analytics, with a focus on data-driven strategies.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Deputy E-Commerce Manager
Apex Footwear Ltd.
01.2024 - 12.2024
- Designed and launched a month-to-month campaign for www.apex4u.com, along with nominated marketplaces, to drive targeted traffic and improve conversion rates.
- Worked on introducing the hyper-local fulfillment system by defining website product display logic and nationwide order allocation rules, with the assistance of the IT team and the company’s extensive network of 250+ retail outlets.
- Monitored RoAS and digital media buying expenses according to the annual budget for the e-commerce channel.
- Monitored key e-commerce KPIs and other metrics, such as churn rate, bounce rate, average session duration, and website load time.
- Achieved 109% of the year-to-date revenue target in the e-commerce sales channel in 2024.
Assistant E-Commerce Manager
Apex Footwear Ltd.
03.2022 - 12.2023
- Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
- Managed the product catalog on the website, focusing on brand showcasing to achieve sales targets aligned with the company's annual roadmap.
- Oversaw account management for a global technology vendor to ensure the necessary tech support for the continuous development of the D2C platform.
- Optimized existing landing pages, including product listing pages and PDPs, by utilizing A/B testing and CRO tools.
Executive, E-Commerce
Bata Shoe Company (Bangladesh) Ltd.
01.2018 - 03.2022
- Worked closely with the IT and e-commerce project development teams to execute business requirements for the company's own D2C platform.
- Implemented business-required technology development and necessary integrations, such as APIs with third-party logistics and payment gateway partners.
- Assured availability of over 6,500 assortments in the D2C platform and nominated marketplaces to drive targeted growth.
Operation Officer, E-Commerce
Bata Shoe Company (Bangladesh) Ltd.
01.2016 - 12.2017
- Managed daily sales operations to meet weekly sales targets, ultimately achieving monthly and annual revenue targets.
- Oversaw nationwide day-to-day order fulfillment, including reverse logistics, in collaboration with the central distribution center, and third-party logistics partners.
- Prepared business insights and conducted reporting for the cross-functional department, along with regional headquarters.
Intern, E-Commerce Launching Project
Bata Shoe Company (Bangladesh) Ltd.
09.2015 - 12.2015
- Responsible for digital content coordination, including product photography for websites and social media.
- Assisted the E-Commerce manager in developing Business Required Documents (BRD) and Software Design and Development (SDD) as per the SoW to launch the own E-Commerce platform, www.batabd.com.
Education
Master of Business Administration - Marketing
East West University
Dhaka 05.2001 -
Bachelor of Business Administration - Human Resources Management
Southeast University
Dhaka 05.2001 -
Skills
E-Commerce Campaign
Logistics and Order Fulfillment
Web Catalog and CMS
Digital Media Buying
Google Analytics
SaaS E-Commerce Platform
Accomplishments
- Achieved the first-ever profitability milestone at www.apex4u.com following the launch of Apex Footwear Limited's D2C platform.
- During my tenure, Apex4u.com achieved a 119% year-to-date revenue growth in 2024.
- APAC President's Award for exceeding business targets in 2021 at Bata Bangladesh Ltd.
- Employee Excellence Award 2018 by Bata Group.
Timeline
Deputy E-Commerce Manager
Apex Footwear Ltd.
01.2024 - 12.2024
Assistant E-Commerce Manager
Apex Footwear Ltd.
03.2022 - 12.2023
Executive, E-Commerce
Bata Shoe Company (Bangladesh) Ltd.
01.2018 - 03.2022
Operation Officer, E-Commerce
Bata Shoe Company (Bangladesh) Ltd.
01.2016 - 12.2017
Intern, E-Commerce Launching Project
Bata Shoe Company (Bangladesh) Ltd.
09.2015 - 12.2015
Master of Business Administration - Marketing
East West University
05.2001 -
Bachelor of Business Administration - Human Resources Management
Southeast University
05.2001 -
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