Angel John (A.J.) Mousseau
Loyalty And Retention Specialist
North York,ON
Summary
A diligent and open-minded individual with 4+ years of digital marketing and e-commerce experience in fashion and apparel. With a thorough understanding of essential customer retention and growth marketing strategies, I am able to connect direct to consumer brands with new and engaged audiences while simultaneously nurturing lucrative and long lasting relationships with their customers.
Overview
11
11
years of professional experience
Work History
Loyalty Marketing Specialist
BAUER Hockey
06.2023 - Current
- Strategize, create and quality check all Email, SMS, and Push notification campaigns and automations that increase conversion metrics, as well as LTV and repeat purchase rate.
- Construct and deploy various list growth strategies such as pop ups, sign up forms and more.
- Leverage list segmentation and A/B testing strategies to ensure optimal conversion rate amongst broad or specific audiences.
- Responsible for the execution and conceptualization of the BAUER MVP Loyalty Program, not limited to Email/SMS communications, content management, and demand generation. Currently has 30,000+ members, in the US and Canada, as of February 29th, 2024.
- Create and manage various content calendars related to different departments, such as product launches, campaign releases, Loyalty Program and more.
- Analyze customer data and behavior, manage customer profiles, and creation of actionable segments.
CRM/Email Marketing Manager
Shoelace Technologies
12.2022 - 05.2023
- Create and execute comprehensive email and sms marketing strategies that consistently achieved increased revenue and customer retention rates for DTC E-Commerce clients.
- Optimized email campaigns and retention automations to increase conversion metrics via various methods of A/B testing creative content, copy, and placement.
- Creation and management of all customer segments based on behaviors, purchase history and engagement.
- Send targeted email campaigns and specific automations to specific segments to boost returning customer rates and recurring purchases. Resulting in expert level proficiency with apps and products such as: Loyalty Lion, Loud Crowd, Yotpo, and Smartrr.
- Creation and management of all lead magnets and list growth forms.
- Mentored team of growth partners and email marketing strategists on best practices and protocols to maximize revenue and returning customer rates across multiple channels.
- Perform high level email marketing audits for potential and current clients to identify KPI's and weaknesses within their current email marketing strategies.
Marketing Coordinator
Compound Studio
01.2022 - 11.2022
- Total ownership of 6 Klaviyo accounts across 4 brands.
- Managed a combined $10+M in Klaviyo revenue across 4 brands
- Strategize email/sms flow and automation for each brand based off customer data from platforms not limited to: Klaviyo, Shopify, Lifetimely, and Google analytics.
- Collaborate with brand leads to create unique and effective email and sms content for both campaigns and email flows.
- Collaborate with brand leads to create engaging pop ups and landing pages to collect and segment customer data.
- Create and manage all email lists and customer segments and educate brand teams on how to effectively send and target said groups.
- Optimize email/sms campaigns and flows through various A/B testing of different copy, content, time delays and send times.
- Work closely with brand leads to identify KPI's, top performing email campaigns, copy, creative and calls to action.
- Work closely with CMO to strategize new and effective email flows designed for customer retention. ex: custom tailored Post Purchase flows for each brand. Grossing $100K per brand this year.
- Strategize and implement all Email and SMS components relative to loyalty programs, and specifically tailor them to brands unique customer base. Efficient with programs like Loyalty Lion, Loud Crowd, Grin, Yotpo and more.
- Assist media buying team with campaign, adset and ad level strategy and creation.
- Work closely with media buying team and brand leads to identify KPI's and top performing creative.
- Work closely with marketing and brand teams to create engaging email and advertising copy which captures the voice of all four Compound brands.
Marketing Assistant
Compound Studio
09.2021 - 01.2022
- Work closely with CMO to manage and monitor email flow and campaign performance.
- Collaborate with brand leads to create engaging email and sms content for all campaigns and automated flows.
- Collect and organize UGC content for media buying team.
- Assist media buying team with ad level creation.
- Full ownership of marketing expense and revenue report.
- Create customer lists and segments as requested by CMO and brand leads.
- Collaborate with brand leads and Communications team to create new and engaging giveaway strategies and influencer programs.
Communications Coordinator
Vitaly Design LTD
05.2020 - 09.2021
- Responsible for influencer relations, outreach and communications.
- Contact 300 influencers a month to provide product, and seed up to 150 influencers a month with product.
- Strategize engaging and effective social media giveaways with Communications manager and brand leads.
- Utilize influencer relations to leverage branded giveaways, create UGC content and seed product to high level targets.
- Collect UGC content and work closely with media buying team to identify top performing content for advertising.
- Answer all DM's and comments across Facebook, Instagram, and TikTok for all Compound brands.
- Work closely with marketing and brand teams to create engaging copy which captures the voice of all four Compound brands.
Social Media Engagement Coordinator/Customer Service Representative
Compound Studio
10.2019 - 03.2020
- Offered advice and assistance to customers, paying attention to special needs/wants and customer behaviour.
- Investigated and resolved customer inquiries and complaints quickly via email and livechat.
- Respond to all DM's and comments using appropriate brand language, for all three Compound brands.
- Work with customer service manager and brand leads to create effective email templates to ensure accurate and efficient responses.
- Answered product and service questions, suggesting other offerings to attract potential customers.
Assistant Manager
Zumiez
05.2013 - 08.2019
- Met and exceeded company wide individual annual sales goal of 100,000 USD (approx 125,000 CAD) four years in a row, Awarded to the employee with the best overall sales statistics including productivity, dollars per transaction and units per transaction
- Store operations, including but not limited to, opening and closing the store, reconciling the register, markdowns, transfers, visual merchandising, inventory audits and store execution audits.
- Utilize both in store and online techniques to ensure customer satisfaction leading to increased personal and store sales.
- Lead and supervise a team consisting of 10 plus team members.
Education
Bachelor of Arts with Honours - Communication Studies
York University
Vaughan, ON 09.2014 - 05.2018
Skills
Expert level knowledge of Email Marketing and Customer Retention Marketing across multiple Platforms not limited to: Klaviyo, Attentive, Active Campaign, Loyalty Lion, Loud Crowd and more
Expert level knowledge of Media-Buying across multiple platforms not limited to: Facebook, TikTok, Google, Snapchat, Pinterest and Mountain
Excellent written and verbal communication skills
Exceptional problem solving and communication skillsExcellent time and task management skills6 Years in customer service and retail sales, ability to fluidly identify customer needs and wants, excellent upselling skills
Expert level use of both Microsoft Office Suite and Google Workspace
Timeline
Loyalty Marketing Specialist
BAUER Hockey
06.2023 - Current
CRM/Email Marketing Manager
Shoelace Technologies
12.2022 - 05.2023
Marketing Coordinator
Compound Studio
01.2022 - 11.2022
Marketing Assistant
Compound Studio
09.2021 - 01.2022
Communications Coordinator
Vitaly Design LTD
05.2020 - 09.2021
Social Media Engagement Coordinator/Customer Service Representative
Compound Studio
10.2019 - 03.2020
Bachelor of Arts with Honours - Communication Studies
York University
09.2014 - 05.2018
Assistant Manager
Zumiez
05.2013 - 08.2019