ANGELIQUE SALAS

• Oversee day-to-day operations of the private showroom and store of luxury wedding dresses in Montreal
• Manage appointment bookings and deliver a world-class client experience
• Build and maintain strong relationships with high-net-worth clients and VIPs
• Supervise, train, and support showroom staff to ensure top-tier service
• Manage luxury inventory, visual merchandising, and vendor coordination
• Monitor online presence, including product listings, sales performance, and customer service
• Collaborate with digital marketing teams to enhance brand visibility and drive online sales
• Analyze financial reports, set KPIs, and drive revenue targets
• Ensure the showroom reflects a pristine, luxury environment at all times

• Confer with clients to identify requirements
• Design, develop and implement information systems business solutions
• Provide advice on information systems strategy, policy, management and service delivery
• Develop policies, procedures and contingency plans to minimize the effects of security breaches
• Develop and implement policies and procedures throughout the software development life cycle
• Conduct reviews to assess quality assurance practices, software products and information systems

• Planning, implementing, and managing marketing strategies to promote a company's products or services.
• Shaping the brand image and driving sales.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Marketing Communications: Executing marketing plan, budgeting, leading marketing activities and campaigns for EMEA region including national and key events for DELL software solutions.

• Creating communications ressources; landing pages, whitepapers, technical briefs, products and solutions descriptions, e-cards for events, event organization
• Support of sales with sales analysis, and performance dashboards creation to control results and sales performance
• Provide KPI and ROI recommandations for EMEA Direction
• Driving CRM Salesforces reports and marketing/sales activities. Evaluated prospect databases for accuracy, segmentation opportunities, and growth potential within target markets.
• Develop & execute local marketing communications plan that will support business objectives in customer area. (win/loss reports, installed equipment base, and funnel opportunities when identifying appropriate marketing activities and when deciding what message to emphasize to the market. Marketing communications plan to include: developing and deploying regular, integrated, and differentiating communication for sales and customers and providing sales with marketing tools)

• Design and develop responsive website that meet client specifications and industry standards
• Create properties sheets and presentations with pricing and offers
• Editing content to implement website features and enhancements.
• Conduct regular website maintenance, including updates, troubleshooting, and performance optimization.
• Create a newsletter, email campaigns, and social media output
• Provide administrative and sales support for real-estate
• Create Prospect Sale and Value of Opinion letters