Angelina Wong
Calgary,Alberta
Summary
Experienced multi unit Sales Manager with over 30 years of experience in recruiting, hiring, on-boarding, teaching and training. Excellent reputation for resolving problems and improving customer centric business.
Leadership focused, with proven ability to effectively increase productivity while building strong teams and developing a bench of leaders and promoting.
Overview
31
31
years of professional experience
Work History
Director of Operations
Bellissima Fashions
05.2023 - Current
- Manage and lead all DC functions to achieve high KPI's.
- Develop and implement quality control measures to ensure product leaves DC at the highest level.
- Improving DC efficiencies and maximize output.
- Analyze store budget to manage business strategies.
- Partner alongside the Buying Team in the receiving and processing of all stock.
- Point of contact and communication between stores and HO.
- Develop and lead store operations to cultivate a strong team.
- Ensure situations and customer issues are handled appropriately and in a timely manner.
- Manage the scheduling and payroll functions through ADP.
- Champion and develop alongside with VP of Marketing & Sales HR standards.
- Lead the organizational onboarding and off boarding off employees.
- Seek opportunities and possibilities to enhance customer experience and engagement.
- Resolve customer concerns to ensure customer high customer satisfaction.
- Recommend new procedures for increasing the efficiency of day-to-day operations, including management of IT issues and Global Payments.
- Collaborate with store teams, Area Managers and Retail Operations Analyst to reduce shrinkage & manage inventory.
- Manage across all functions to identify and develop SOP, policies and procedures to lead organizational efficiencies.
Manager
Nordstrom - Rack
05.2018 - 05.2023
- Used critical thinking to resolve problems, evaluate solutions and improved operations.
- Exceeded goals through effective task prioritization.
- Developed 8 team members to bigger roles and 6 All Stars.
- 2019 results 31% increase over LY in kidswear, 8% increase in women’s wear over LY, 25% increase in kidswear in 2018, 5% increase in women’s for 2018.
- Surpassed women’s yearly budget goal in 6 months.
- Achieved budgeted kid’s wear sales goal in 3 months.
- Increased accessories sales 19% in 3 months of added department responsibility.
- Highest CSAT and NPS report scores in the region 2 years in consecutively.
- Analyzing department sales and EBIT reports.
- Maintaining store merchandising and floor plan standards utilizing Rack Playbook.
- Teaching and training the team on merchandising and product placement.
- Conducted quarterly connects with employees to set their goals and priorities as well as review past quarter achievements and learnings.
- Providing coaching and in the moment feedback.
- Recruiting, onboarding and training.
Department Manager - Womens Apparel
Nordstrom
05.2016 - 05.2018
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Increased sales volume to 2nd highest department in the store.
- Lead a team of 13-20 salespeople with 2 Pacesetter, Gold Pacesetter and 2 All Star employees.
- 75.8% increase over LY and highest volume.
- Ending the year with an 11.5% increase, highest percentage and volume in the store.
- Conducted quarterly employee lead goal setting and performance reviews to identify strengths and opportunities.
- Decreased shrink loss from previous inventories to under store and region expectation.
- Developed Assistant Manager to a Department Manager.
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
Department Manager - Lingerie & Legwear
Nordstrom
12.2014 - 04.2016
- Worked actively with sales team to create daily and weekly sales plans based on weekly sales trends.
- Successfully hired, trained and built a core team within two months and continued to grow and retain the team.
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
- Promoted assistant manager to a Department Manager.
- Collaborating with the buying department to customize merchandise needs for the Calgary market.
- Planning and proven effective execution on business plans.
- Conducted quarterly employee lead goal setting & performance reviews.
- Teaching bra certification program.
- Reduced department shrink results.
- Helping the team with relationship customer service and building their book of business.
- Built a team of 2 Pacesetters, and an All Star employee.
Department Manager - Accessories & Eye Wear
Nordstrom
04.2014 - 12.2014
- Part of the opening team of department manager’s for the first international Nordstrom store.
- 1 of 6 leadership team members involved with training 300+ sales people.
- Interviewing and hiring opening team as well as on boarding 500 new hires.
- Teaching, motivating and leading by example to bring Nordstrom customer focused culture to Calgary
- Developed empowering employee culture focused on equipping employees to independently meet customer needs.
- In 3 months successfully increased the budgeted sales plan by 32.4%.
- Promoted assistant manager to a different role, instrumental in guiding 3 other team members to promoted positions.
Regional Sales Manager - Menswear
Le Chateau
01.2010 - 08.2013
- Oversaw 6 menswear stores in Calgary, 1 in Red Deer and 1 in Lethbridge.
- Collaborated with senior management to evaluate performance in regional area and develop strategies to expand revenue generation.
- Developed and led training programs to educate store associates on product knowledge and service selling strategies.
- Training new employees and conducting quarterly workshops on selling, wardrobing and merchandising.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes.
- Analyzing product and sales reports, developing strategic initiatives to increase sales.
- Tracking performance results.
- Complete store visit reports and provide store specific quality and standards audit reports
- 34% sales increase within 2 years.
Boutique Manager
Chintz & Co
08.2006 - 12.2008
- Oversight store operations including product assortment buy, KPI's and profitability.
- Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets.
- Trained and guided team members to maintain high productivity and performance metrics.
- Partnering Design and Furniture managers to consistently provide clients with a great experience.
- Conducted product knowledge workshops to sales associates, as well provide cross training within departments to increase versatility within the store.
- Collaborate with Visual manager on marketing and store layout.
- 20% increase in sales within two years.
Merchandise Manager
Home Outfitters
12.2000 - 06.2005
- Leading morning crew in processing product and product placement.
- Arrange consistent shelves, bins and racks by following established planograms.
- Created displays to deliver interactive, engaging store experiences for customers.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
Regional Display Stylist
Le Chateau
09.1992 - 12.2000
- Visual Stylist for Southern Alberta
- Created visual marketing and stylized window displays.
- Assisted with store merchandising.
- Supported store manager and sales people with customer service needs.
- Provide visual display and merchandising support for store opening, renovations and relocation.
Education
Certification of Achievement - Marketing Management
Sait
Calgary, AB04.2015
Bachelor of Arts - Interior Design
Bow Valley College
Calgary, AB05.2003
Skills
- Responsive leadership
- Strategic mindset
- Analytical and Critical Thinking
- Decision making
- Building teams
- Developer of people
- Conflict management
- Customer focused
- Teamwork and Collaboration
- Multitasking Abilities
Accomplishments
Team winning Customer Book award
Q2 2015 - Lingerie & Legwear
Q1 2017 - POV, Dresses, Coats & Trend Accessories
Q3 2018, Q2 2019, Q3 2019 - Service Selling
Leadership Recognition
Q1 2023 - Customer Obsessed Recognition award
Q3 2022 - Customer Obsessed Recognition award
Q4 2021 - Customer Obsessed Recognition award
Q4 2021 - Leadership Recognition award
Q1 2022 - Leadership Recognition award
Q3 2022 - Leadership Recognition award
12 time Cash Call winner
2016 - President Cup winning FLS store
2018 - President Cup winning Rack store
Timeline
Director of Operations
Bellissima Fashions
05.2023 - Current
Manager
Nordstrom - Rack
05.2018 - 05.2023
Department Manager - Womens Apparel
Nordstrom
05.2016 - 05.2018
Department Manager - Lingerie & Legwear
Nordstrom
12.2014 - 04.2016
Department Manager - Accessories & Eye Wear
Nordstrom
04.2014 - 12.2014
Regional Sales Manager - Menswear
Le Chateau
01.2010 - 08.2013
Boutique Manager
Chintz & Co
08.2006 - 12.2008
Merchandise Manager
Home Outfitters
12.2000 - 06.2005
Regional Display Stylist
Le Chateau
09.1992 - 12.2000
Certification of Achievement - Marketing Management
Sait
Bachelor of Arts - Interior Design
Bow Valley College
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