Angelica Mateus
Longueuil,QC
Summary
Art and Creative Director with a career in the marketing industry has been driven by a profound passion for innovation and creativity. With a talent for leading teams, structuring logistics, and shaping the growth of creative departments within marketing agencies, Have played a pivotal role in delivering exceptional results. Expertise in media planning has provided Angelica with a unique perspective that consistently adds value to clients and colleagues. While the understanding of emerging technologies, highlights the forward- thinking approach to shaping the future of the industry. There is a firm believe that creative thinking is essential for harnessing the power of these tools and driving successful outcomes for clients. With a commitment to excellence, Angelica thrives in fostering a collaborative environment where imagination and innovation flourish. Creative and Art Direction Created visually appealing and effective designs for websites, social media, and other digital platforms. Using skills in graphic design, user interface design, and web development to produce high-quality work that aligned with client needs and objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Creative Director - Director of Creative Services
Bloom Search Marketing
07.2021 - Current
- Led strategic planning and execution of creative campaigns, ensuring alignment with client objectives and delivering impactful results.
- Collaborated closely with clients and internal teams to understand their needs, goals, and brand vision, translating them into effective creative strategies and solutions.
- Managed client relationships, providing exceptional service, and acting as a trusted advisor for creative and marketing initiatives.
- Implemented streamlined processes and workflows, improving efficiency and optimizing resource allocation within the creative department.
- Identified and implemented strategies for increasing corporate brand awareness and resonance.
Creative Lead
Bloom Search Marketing
03.2021 - 07.2022
- Created and built the creative department from the ground up, growing it into a high-performing 5-person team within a year.
- Developed innovative creative services, including ad design, content visual creation, branding, and creative performance optimization, expanding the company's offerings and driving client satisfaction.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
Assistant Media Planner
Mediacom Canada
11.2019 - 03.2021
- Supported the development of 360 marketing media plans for various industries including pharmaceutical, retail, and grocery stores with budgets ranging from 300k to
- Oversaw the execution of media plans with partners and providers, ensuring that campaigns were executed accurately and efficiently
- Analyzed the performance of campaigns to identify key insights and areas for improvement, providing valuable data to inform future marketing strategies
- Collaborated with team members across various departments, including account management, creative services, and production, to ensure that media plans aligned with client goals and objectives
Web and Graphic Designer
TTBA Groupe
10.2019 - 11.2019
- Created visually appealing and impactful designs for websites, social media platforms, and other digital channels.
- Utilized a combination of graphic design, user interface design, and web development skills to produce high-quality work that met client needs and objectives.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
Head Designer
Cesar Sumosa Marketing Independent Agency
06.2018 - 10.2019
- Developed visually compelling designs aligned with brand messaging and social media strategy, effectively engaging and capturing the target audience's attention.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Designed creative digital displays used in online advertising for local businesses.
- Created sequences under tight deadlines and seamlessly integrated with other components.
Freelance Graphic and Product Designer
Matteus Design (Personal Freelance)
01.2014 - 10.2019
- Met with customers to present mockups and collect information for adjustments.
- Used Adobe Creative Cloud to create images and layouts.
- Created broad range of work using various design techniques.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Provided graphic and product design services to various clients, delivering customized solutions tailored to their specific needs.
Design Intern and Assistant Producer
5 Minutitos Mas
01.2018 - 07.2018
- Performed photo and video color correction tasks to facilitate pre-production graphics wrap-up work.
- Created product, website and infographic illustrations to enhance company brand and promote cohesive marketing strategy.
- Collaborated with cross-functional teams to conceptualize and refine product concepts.
- Scheduled shoots and set up filming by communicating with talent and crew.
- Oversaw creative development and filming of different types of video content.
- Streamlined processes to minimize production delays and achieve intended strategy.
Education
Bachelor of Arts - Industrial Design, Systematic Design And Creative Business
Pontificia Universidad Javeriana
Bogota, Colombia12.2018
Skills
- Advertising Strategy
- Content Creation
- Marketing Material Design
- Design Oversight
- Creative Direction
- Strategic Partnership
- Creative Strategies
- Creative Solutions
- Manage Client Relationships
- Art Direction
Certification
META CERTIFIED CREATIVE STRATEGY PROFESSIONAL
2021- Present
Accomplishments
EFFIE COLLEGE AWARDS
4th Place Nationwide
Colombia SabMiller Challenge
MASTERCARD STRATEGY CHALLENGE
1st Place Nationwide
Colombia
FUTURE BUSINESS LEADERS OF AMERICA
Global Business and Marketing Award
Digital Advertisement Award
State competition WA, USA.
Languages
English Native.
Spanish Native.
French Intermediate.
Timeline
Creative Director - Director of Creative Services
Bloom Search Marketing
07.2021 - Current
Creative Lead
Bloom Search Marketing
03.2021 - 07.2022
Assistant Media Planner
Mediacom Canada
11.2019 - 03.2021
Web and Graphic Designer
TTBA Groupe
10.2019 - 11.2019
Head Designer
Cesar Sumosa Marketing Independent Agency
06.2018 - 10.2019
Design Intern and Assistant Producer
5 Minutitos Mas
01.2018 - 07.2018
Freelance Graphic and Product Designer
Matteus Design (Personal Freelance)
01.2014 - 10.2019
Bachelor of Arts - Industrial Design, Systematic Design And Creative Business
Pontificia Universidad Javeriana
META CERTIFIED CREATIVE STRATEGY PROFESSIONAL
2021- Present
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