Summary
Overview
Work History
Education
Skills
Languages
Leadership Experience
Timeline
Generic

ANGELA SONG

San Jose

Summary

Innovative Head of Product Marketing known for high productivity and efficient task completion. Possess specialized skills in market research, strategic positioning, and brand management which contribute to successful product launches and market penetration. Excel in leadership, communication, and problem-solving, ensuring seamless collaboration across teams to achieve business goals.

Overview

12
12
years of professional experience

Work History

Head of Product Marketing

TikTok for Business - Platforms
San Jose
04.2020 - Current
  • Achieved 30% market penetration through adoption of ML advertising features, establishing new performance benchmarks.
  • Generated $198M in incremental revenue by optimizing AI-powered recommendation engine.
  • Created go-to-market strategy for AI products, receiving 85% positive feedback from enterprise clients.
  • Launched automation tools that reduced campaign creation time by 75%, enhancing $15.6B in ad revenue.
  • Built and led global team of 18 across Product Marketing and Operations to support strategic initiatives.
  • Established measurement systems to track marketing impact across diverse user segments.
  • Provided thought leadership on best practices for effective promotional campaigns across digital and traditional channels.
  • Led strategic initiatives aimed at improving customer experience through innovative product features or offerings.
  • Partnered with internal teams, such as finance or legal departments, when required, in order to ensure compliance with all applicable laws and regulations on new market openings.

Senior Product Manager

Nations Info Corp
Los Angeles
01.2013 - 02.2020
  • Developed B2B product marketing strategies, achieving five percent year-over-year growth.
  • Created data-driven marketing programs, enhancing customer retention by twelve percent.
  • Led quarterly business reviews with executive stakeholders to influence product strategy.
  • Implemented analytics systems to expedite product-market fit evaluation.
  • Defined success criteria for feature releases and monitored post-launch results.
  • Collaborated with developers throughout software development lifecycle to ensure successful product delivery.
  • Monitored performance metrics including usage rates, conversion rates, and revenue generated.
  • Maintained relationships with third-party vendors for technology solutions essential for new products.

Education

M.B.A. - Technology Marketing and Innovation Strategy

Hult International Business School
Boston, MA
01.2012

B.A. - Economics, Risk Management

Peking University
Beijing, China
01.2007

Skills

  • Digital advertising and marketing automation
  • Product launch management and go-to-market strategy
  • Market analysis and customer segmentation
  • Performance analytics and A/B testing
  • Strategic communication and stakeholder engagement
  • Data-driven decision-making and cross-functional collaboration
  • Global team leadership and team leadership
  • Sales enablement and product positioning

Languages

  • Chinese, Native
  • English, Professional

Leadership Experience

  • Global Team Management
  • Strategic Communications
  • Data-Driven Decision Making
  • Cross-functional Leadership
  • OKR Implementation

Timeline

Head of Product Marketing

TikTok for Business - Platforms
04.2020 - Current

Senior Product Manager

Nations Info Corp
01.2013 - 02.2020

M.B.A. - Technology Marketing and Innovation Strategy

Hult International Business School

B.A. - Economics, Risk Management

Peking University

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ANGELA SONG