ANGELA PERRY-BELARDES
San Juan Capistrano,CA
Summary
Goal-oriented manager with distinguished experience in retail sales industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
26
26
years of professional experience
Work History
Associate Director-Account Management
H3 Sportgear LLC
06.2023 - Current
- Oversee a staff of 4 providing leadership and coaching by analyzing performance and adapting to customer and team needs.
- Drove timely and successful delivery of service to customer our 80+ accounts needs and objectives.
- Identified new business opportunities from existing accounts to help maintain annual sales of $20M+
- Collaborated with upper management to implement continuous improvement to help meet and or exceed goals
- Implemented systems and procedures to increase sales.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Senior Account Manager
H3 Sportgear
09.2022 - 06.2023
- Provided extensive support in sales, technical and business areas to key accounts.
- Collaborated with cross-functional teams to facilitate efficient and timely product delivery.
- Maintained accurate and current customer account needs by monitoring and updating vendor guides.
- Oversaw and verified all order shipments by managing deadlines and cancellation dates.
- Created sales presentations through business and trend analysis to help increase sales.
VP of Merchandising
FENCEPOST PRODUCTIONS, INC
03.2016 - 10.2022
- Handled high-profile accounts worth up to $45M while overseeing team of 10 employees.
- Supervised 2 lower-level account managers to maintain excellent services for over 16 accounts.
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
- Collaborated with purchasing and production to maintain levels of quality and on-hand inventory.
- Analyzed reports on purchased items to determine which merchandise was popular and which items were not moving sales-wise.
- Researched latest market trends and key business metrics to identify best-fit products for each account.
Senior Account Manager
Mad Engine Inc
11.2013 - 01.2016
- Generated $19M in additional revenue by identifying market trends providing presentations for sales team resulting in new business/departments
- Achieved 20% sales growth in ECOM business by leading sales, merchandising and communication to different departments
- Managed $60m Wal-Mart YM, Boys 4-20 and ECOM businesses
- Created sales and revenue-generating opportunities in new markets to improve bottom line
- Cultivated strong professional relationships with industry partners by creating focused campaigns to drive long-term business development
- Implemented weekly meetings with sales, production and art teams to identify any customer needs or requirements to ensure highest level of satisfaction.
Customer Service Manager
Mad Engine Inc
06.2014 - 02.2015
- Successfully managed a team of 18 Project Managers
- Proactively identified and solved complex problems that impact sales management through customer service and production
- Created current printed vendor manuals for each account ensuring compliance with policies and procedures.
Art Department Manager
Mad Engine Inc
10.2013 - 04.2014
- Successfully managed 20 artist professionals
- Developed strategies to position company business to shape and capitalize on emerging customer and market needs
- Created department's first calendar streamlining workloads and output resulting in 40% increase in art adoption rate.
Account Manager
Hybrid Apparel
01.2010 - 04.2012
- Managed $45m national accounts and Target businesses ITB, Boys 4-20 and YM businesses
- Created sales and revenue-generating opportunities in new markets to improve company's bottom line
- Cultivated strong professional relationships with industry partners by creating focused campaigns to drive long-term business development
- TECHNOLOGY
- Implemented cross functional weekly meetings with sales, production and art teams to identify any customer needs or requirements to ensure highest level of satisfaction.
Additional Experience
Hybrid Apparel
06.2009 - 01.2010
- Responsible for all inventory aspects such as stock location and availability, replenishment control and inventory of 30 accounts
- Developed plans for maintaining inventory levels, including determining how much inventory should be kept on hand and anticipating potential shortages
- Built and maintained spreadsheets to report and analyze data.
- Analyzing sales data, trends, and customer demands to create inventory forecasts
- Led cross functional meetings with 12 account managers, 10 production managers and management to determine any needs and update order status and price changes
Planning and Allocation Associate
Hybrid Apparel
05.2008 - 06.2009
- Led cross-functional team meetings to analyze and understand operational impacts and opportunities of selling changes, resulting in 30% increased sales
- Successfully tracked, analyzed and interpreted trends in sales data
- Generated weekly replenishment by size and color for 20 departments in Mens Department
YM Bottom Associate Buyer
06.2004 - 03.2008
- Traveled to store locations to review product mix, obtain feedback and share information.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Inventory Planning and Allocation
02.2001 - 06.2004
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Assessed information from store locations to identify popular sizes of specific items and replenish supplies to meet expected demands.
- Analyzed reports on purchased items to determine which merchandise was popular and which items were not moving sales-wise.
Store Management
07.1997 - 01.2001
- Set example for customer service by expertly handling challenging situations and modeling positive behaviors to team members.
- Liaised with store manager to set up visually appealing layout for store merchandise.
- Conducted inventory analysis to determine optimal stock levels.
- Built loyal customer base by consistently delivering quality products, top-notch service and efficient check-out procedures.
- Merchandised products beautifully with attractive displays to quickly move stock.
- Planned optimal workflow through successful scheduling and task delegation.
Education
High School Diploma -
Claremont High School
Claremont, CA06.1986
Skills
- Epicor ERP
- Wrike Project Management
- POL System
- MMS Planning and Allocation
- Microsoft Office
- Employee training
- Adobe Creative Cloud
- Sales tracking
- Customer Relationship Management
- Strategic Account Planning
Baking
Timeline
Associate Director-Account Management
H3 Sportgear LLC
06.2023 - Current
Senior Account Manager
H3 Sportgear
09.2022 - 06.2023
VP of Merchandising
FENCEPOST PRODUCTIONS, INC
03.2016 - 10.2022
Customer Service Manager
Mad Engine Inc
06.2014 - 02.2015
Senior Account Manager
Mad Engine Inc
11.2013 - 01.2016
Art Department Manager
Mad Engine Inc
10.2013 - 04.2014
Account Manager
Hybrid Apparel
01.2010 - 04.2012
Additional Experience
Hybrid Apparel
06.2009 - 01.2010
Planning and Allocation Associate
Hybrid Apparel
05.2008 - 06.2009
YM Bottom Associate Buyer
06.2004 - 03.2008
Inventory Planning and Allocation
02.2001 - 06.2004
Store Management
07.1997 - 01.2001
High School Diploma -
Claremont High School
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