Angela Melero
Los Angeles,CA
Summary
Seasoned writer and editor with over 10 years of experience in writing, editing, leading a team, research, and project management. Extremely connected to top leaders and agencies within the fashion, beauty, entertainment, and lifestyle industries. Outstanding time management and communication skills.
Overview
13
13
years of professional experience
Work History
Editorial Director
The Zoe Report, Bustle Digital Group
05.2017 - Current
- Manages the day-to-day workflow of the editorial staff, enforcing deadlines and offering feedback on breaking news and feature stories, ensuring content aligns with the brand's voice and message
- Writes, edits, and produces stories and packages for multiple platforms including digital and social channels
- Hires, trains and supervises full-time and part-time staff and oversees their day-to-day tasks
- Oversees the creation and execution of the monthly editorial calendar and manages the monthly budget alongside the site director
- Spearheads all red-carpet coverage and content and attends major Los Angeles award shows including the Grammys, Academy Awards, and Golden Globes as an on-site correspondent
- Participates in on-air segments on behalf of The Zoe Report
- Works closely with sales and events teams to plan and execute larger content packages, special issues, and marketing events like the annual ZOEasis party at Coachella
Content Editor
Refinery29
06.2016 - 05.2017
- Edited all sponsored content, including custom features, dedicated emails, and social posts
- Ensured copy was well-written, grammatically correct, and on-brand for Refinery29, while also considering the objectives of advertising partners
- Upheld the styles and standards of the fashion, beauty, lifestyle, health, and entertainment verticals
Senior Editor
L'Oréal's Makeup.com (VaynerMedia)
06.2014 - 06.2016
- Crafted, edited, and perfected daily editorial content
- Created optimized social content for platforms including Facebook, Twitter, Pinterest, Tumblr, and Instagram
- Assisted in developing and producing photo and video shoots
- Managed relationships with site contributors and was responsible for assigning and editing their work
- Responsible for training and onboarding new editorial staff
- Assisted with the development of the monthly editorial calendar and weekly e-newsletters
Associate Beauty Editor/ Web Content Editor
DAYSPA Magazine (Creative Age Publications)
06.2012 - 06.2014
- Edited and wrote articles centering on the beauty and skincare industries
- Handled copywriting duties for product-focused features and columns
- Managed the budget for freelancers and guest writers
- Created weekly e-newsletters and oversaw social media efforts and activity
- Served as the point person for all brand correspondence, sponsored content, and product-focused features
Reporter
The San Fernando Valley Business Journal
05.2011 - 06.2012
- Regularly wrote and pitched stories regarding the beauty, fashion, and retail industries in Los Angeles’ San Fernando Valley and surrounding areas
- Developed special features and editorial packages
- Assisted the editor and publisher with marketing projects and events
- Developed relationships with business executives and industry experts
Education
Bachelor of Arts - Journalism
California State University - Northridge
Northridge, CA05.2011
Timeline
Editorial Director
The Zoe Report, Bustle Digital Group
05.2017 - Current
Content Editor
Refinery29
06.2016 - 05.2017
Senior Editor
L'Oréal's Makeup.com (VaynerMedia)
06.2014 - 06.2016
Associate Beauty Editor/ Web Content Editor
DAYSPA Magazine (Creative Age Publications)
06.2012 - 06.2014
Reporter
The San Fernando Valley Business Journal
05.2011 - 06.2012
Bachelor of Arts - Journalism
California State University - Northridge
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