Angel Xiao
Growth Marketing Manager
San Luis Obispo
Overview
4
4
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
Huawei
03.2022 - 12.2023
- Manage end-to-end performance marketing campaigns from campaign planning to post-campaign analysis using SQL and Tableau, increased Huawei ads revenue by 438% year-over-year;
- Develop campaign growth strategies in search, social and display channels, comparing and improving results by analyzing data provided by attribution platforms;
- Collaborate with design, engineering team and other cross-functional teams to maximize the impact of campaigns by optimizing creatives and designs;
- Implemented A/B testing to optimize ongoing campaign.
Campaign Data Analyst
Huawei
12.2020 - 03.2022
- Analyze user engagement in campaigns across the user journey funnel: click, page view, installs, coupon claim and usage rate
- Optimize campaign methods, drove up campaign cash revenue by 15 percent;
- Develop SQL scripts calculating campaign revenue per marketing channel by collaborating with product and data engineering team, visualizing on profitability of influencers, ads agencies and internal resources.
Machine Learning Data Associate
Amazon
09.2019 - 08.2020
- Handle unique data analysis from a wide range of internal customers within the info domain;
- Use linguistics and communication skills to naturalize AI language that refines user experience and delivers high quality responses;
- Audit and supervise workflows to address privacy concern for external customers
Education
Bachelor of Arts - Political Science, International Relations, Spanish Language and Literature
University of California
09.2015 - 06.2019
Skills
- Marketing Analysis
- Campaign Management
- SQL
- Tableau
- PowerBI
- Appsflyer
Timeline
Marketing Manager
Huawei
03.2022 - 12.2023
Campaign Data Analyst
Huawei
12.2020 - 03.2022
Machine Learning Data Associate
Amazon
09.2019 - 08.2020
Bachelor of Arts - Political Science, International Relations, Spanish Language and Literature
University of California
09.2015 - 06.2019
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