Summary
Overview
Work History
Education
Skills
References
Additional Proficiencies
Timeline
Generic

Aneesa Mohamed

Toronto,ON

Summary

Extensive experience working in Strategic Planning Functions, Project and Program Management, Fintech and P&BB Business, Corporate Communications and Marketing within BMO Financial Group. An experienced strategic planner and project manager, with proven capabilities to drive strategic communication for organizations. Over 15+ years of experience in financial institutions, product, technology stacks, marketing and communications. A proven track record in implementing successful communications and public relations strategies boosting organic and earned media, increased social media traffic, and brand recognition. Leverages excellent people management skills and expertise in maximizing the value of stakeholder and cross team engagement. I am experienced in the delivery of large cross-functional projects, enterprise amplification strategy, partner or vendor management, communications, relationship management, stakeholder management, and enterprise connectivity. I am passionate about results driven story-telling, that is informed through data and strategy. My extensive experience spans many functions across BMO, including Technology, Product Management, Marketing, and most recent Communications.

Overview

7
7
years of professional experience

Work History

Head Data, Strategic Planning, and PMO (Strategy and Enablement)

BMO Financial Group
08.2022 - Current
  • Responsible for the creation, implementation, and execution of communications strategic planning to meet organizational objectives.
  • Role objectives include driving our data requirements across the function, leading our planning cycle, supporting the Head of CSI and EPAS as assigned, leading large cross functional delivery to achieve our quarterly and annual objectives.
  • Led our annual strategic planning function for Enterprise Public Affairs, driving key stakeholders across the function to ensure we were able to land a meaningful strategy that identified key deliverables and our longer-term communication objectives.
  • Currently lead our strategic planning function for Communications and Social Impact.
  • Responsible for leading and planning all team meetings, leadership offsites, leadership strategy planning, focused on identifying strategic key performance indicators with specific tracked outcomes.
  • Responsible for the project management and delivery of our annual US-Canada Summit, working across functions within PC&B to deliver execution excellence.
  • Was tasked as Project Manager for our official BOTW announcement, reporting updates directly to our CEO and EC, including progress, reputational risk, and critical timelines for internal and external communication.
  • Updated our Purpose Style Guide and new commitments, including a new ‘look and feel’ Purpose Intranet page, leading to a 120% growth in follower engagement and increased engagement by employees.
  • Created updated innovative practices and programming to drive engagement and foster a positive member culture such as net new interview shorts, updated social media strategy, and visuals.
  • Initiated successful launch of inaugural lunch and learn series and team building events to drive winning culture and in person in office attendance, work closely with our BMO Academy and Events team to lead key activations across Public Affairs and Communications and Social Impact.

Director, Purpose PMO, Marketing

BMO Financial Group
03.2020 - 08.2022
  • Managing the evolution of our Bold Commitments and launching marketing initiatives to support and drive our Purpose, partnering with Brand on building a Purpose strategy + key stakeholder representing our Purpose and Social Impact strategic brand plan across the enterprise.
  • Supported the evolution and management of our organization’s Purpose, managing and reporting against progress.
  • Partnered closely with Brand Marketing to lead and drive critical amplification activities across our Purpose Pillars, driving our external story telling and reputation.
  • Led the execution of our Net Zero Bold Commitment and Climate Institute launch announcement in partnership with Sustainable Finance and Communications.

Sr. Manager, BMO Rewards Mastercard Product Owner

BMO Financial Group
09.2018 - 03.2020
  • As Product Manager - BMO Rewards Mastercard, my primary role was to be responsible for supporting the acquisition strategy and Profit & Loss (P&L), while ensuring business plan expectations are achieved with additional focus on external partner relationship management, product design, strategy, customer experience, efficiency, compliance, innovation, continuous improvement and risk management.
  • Responsible for identifying enhancements to products and loyalty programs, determining required changes to optimize customer experience and business performance, and lead the implementation of those changes.
  • As product manager for BMO Rewards I was responsible for the migration of our proprietary rewards program, reimagining the BMO Rewards website and mobile experience, coupled with a product refresh and migration.
  • Managing a project budget upwards of ~10M, I delivered a relevant customer experience journey to truly differentiate in market.

Education

Bachelor of Arts -

University of Toronto
Toronto, ON
01-2021

Skills

  • Social media tools
  • Microsoft applications
  • Adobe Premiere Pro
  • Cloud-based solutions
  • Polite communication skills
  • Internal BMO applications

References

References and further experience available upon request.

Additional Proficiencies

  • Sprinklr
  • Social Media Tools
  • Microsoft and HP
  • Adobe Premiere
  • Hootsuite
  • Cloud Based Tools
  • Co Polite Proficient
  • Internal BMO applications

Timeline

Head Data, Strategic Planning, and PMO (Strategy and Enablement)

BMO Financial Group
08.2022 - Current

Director, Purpose PMO, Marketing

BMO Financial Group
03.2020 - 08.2022

Sr. Manager, BMO Rewards Mastercard Product Owner

BMO Financial Group
09.2018 - 03.2020

Bachelor of Arts -

University of Toronto

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Aneesa Mohamed