Andrew Pang
Vancouver,BC
Summary
An energetic and open-minded Digital Marketer and Storyteller who strongly emphasize empathy, creativity and accuracy, supported by professional marketing strategies, social media, data analysis and a critical mindset.
Overview
4
4
years of professional experience
Work History
Influencer Marketing Specialist
Wondershare Technology Inc.
03.2023 - 03.2024
- Planned and executed online and offline influencer Campaigns for Filmora at VidCon US 2023. Recruited prominent brand ambassadors NichLmao (31.4M) and Jensen Tung (475K), resulting in 9M+ social media views, a 17% engagement rate, and over 500 UGC video submissions.
- Boosted Influencer Marketing ROI by 17%, app installs by 62%, and positive brand mentions by 34% in Q4 2023 through strategic budget optimization, authentic content co-creation, and effective SEO keyword strategies.
- Planned and launched influencer and paid advertising campaigns on YouTube, Instagram, and TikTok, managing a monthly budget of $100K to $150K USD.
- Compiled and presented weekly and monthly reports for strategy and risk reviews, based on thorough campaign performance and data analysis.
- Established and nurtured mutually trusting business relationships with external vendors and influencers.
- Led the Influencer Marketing team and facilitated cultural integration at the Shenzhen headquarter from August to October 2023.
Content Creator/Marketing Specialist
Western Lake Chinese Seafood Restaurant
09.2020 - Current
- Boosted take-out and pick-up order revenue of Western Lake Chinese Seafood Restaurant by 42% in Q3 and Q4 of 2023
- Pivot and optimize consumer funnel with social media strategy based on data from Google My Business , Google Analytics, ordering website, social media and third-party food delivery apps
- Develop and manage promotional strategies from ideation to execution with different functional teams.
- Developed and managed multiple online promotional campaigns, influencer campaigns and media press campaigns
- Managed timelines and budgets for online promotional campaigns , influencer campaigns and media press campaigns to evaluate risk and measure performance with KPIs
- Manage social media accounts with professional media creation (Static photos, carousels, short-form videos, stories), copywriting and audience engagements
- Resolve customers' complaints and ensure customer satisfaction to maximize customer retention online
Content Creator/Digital Marketing Specialist
Catalyst Agents
08.2021 - 06.2022
- Managed Ad campaigns on Meta and Google Ads for BC Liquor Store, Polygon Homes, Everbright Properties and Reliance Properties
- Increased conversions and lowered CPA and CPC by pivoting and optimizing ad sets with analyzed data on Google Analytics, Google Ads and Meta Ads.
- Directly communicate with clients on the phone and Google Meet on marketing projects on daily basis
- Write weekly and monthly reports of paid ad reports with recommendations based on data analysis
- Organically boosted monthly engagement rate of BakerWest Instagram by 250%, from 2.58% to 9.05%, from January to May 2022 by executing a new storytelling marketing strategy with the CEO, President and Sales Director.
- Created static posts, carousels, short-form videos and stories for digital and social media channels for Catalyst Agents and clients' accounts on Instagram, Meta, Linkedin based on the monthly content calendar to achieve client's business goals and account growth goals.
- Filmed and edited raw video content into a series of short videos to tell stories and share insights, such as interviewing local businesses, management teams, professional artists and more.
- Wrote long-form SEO blog posts on the newest social media and marketing trends biweekly.
- Managed and coordinated influencer campaigns by sourcing the right influencers on social media, writing influencer briefs and coordinating with them online and at the event.
Education
BBA - Marketing And International Business
Simon Fraser University
Burnaby, BC06.2020
Skills
- Social Media Strategy (Youtube/Instagram/Meta/TikTok)
- Influencer Marketing (YouTube/Instagram/TikTok)
- Paid Acquisition (Meta/Instagram/Google Ads)
- Data Analytics (Google Analytics/Adjust)
- SEM and SEO (SEM Rush/Ahrefs/VidIQ/TubeBuddy)
- Content Creating (Short videos/Static/SEO blog post)
- Copywriting (Ad copy/Social Media Post)
- Report Writing (For clients and internal)
- Website Design
- Project Management
Additional Information
Proficient in English, Cantonese and Mandarin
Timeline
Influencer Marketing Specialist
Wondershare Technology Inc.
03.2023 - 03.2024
Content Creator/Digital Marketing Specialist
Catalyst Agents
08.2021 - 06.2022
Content Creator/Marketing Specialist
Western Lake Chinese Seafood Restaurant
09.2020 - Current
BBA - Marketing And International Business
Simon Fraser University
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