Andrew Lee
Chief Product Officer
Richmond,BC
Summary
Andrew is a high performance, results driven and user focused Product Management Executive with over 6 years of experience in successfully building & scaling both bootstrapped and VC funded startups. He has successfully led the business direction & overall product strategy in past roles, and was a highly valued team member of their Executive Teams. He has a proven track record of developing winning solutions and solving complex problems within technical and financial constraints and is known by his peers to always strive to propel the business forward. In his experience comes direct responsibility for developing, communicating, and driving forward product roadmaps while building out and scaling teams of up to 25 members (UX, Product, Operations).
Overview
6
6
years of professional experience
1
1
Certification
Work History
Chief Product Officer
Kollektion
08.2021 - Current
- Responsible for setting strategy, driving flawless execution and forecasting the hiring costs/size
- Focused on scaling and hiring web3 natives with genuine interest and passion to bring our team from 11 full-time to 30+ across Asia, North America, and the UK
- Manages a team of 3 PMs & 12 Engineers across 3 distinct products
- Managing investor relations and monthly board meetings through consistent data based progress and analysis
Senior Product Manager
ZTX Foundation
07.2022 - Current
- Consulted with product development teams at Zepeto to enhance ZTX product & feature catalog based on customer data.
- Created product positioning strategies designed to achieve optimal market penetration within the Blockchain gaming space but also to maximize web2 player migration from Zepeto.
- Created internal project and product management documentation and agile workflow processes to the product organization to scale at pace.
- Manages a team of 2 product managers, 7 developers, 2 designers, and the relationship with the external game development team.
Co-founder
Flunks
01.2022 - Current
- Developed a leading generative PFP collection on Flow Blockchain in collaboration with Dapper Labs.
- Successfully generated 3.2m USD in ~9 minutes as the first 'mint-on-demand' contract primary sales flow on Flow Blockchain
- Scaled into a team of 3 into 9 full-time employees across development, marketing, business operations and product management.
- Consistent senior executive collaboration with NFT Genius to help develop an end to end marketplace solution for Flow Blockchain
Director of Product Management
Geeiq
12.2020 - 09.2021
- Supervised the planning, development, and implementation of a B2B Marketing SaaS product to enable large scale marketing campaigns for global recognized brands
- Played an active role in recruitment, leading the expansion of the product team from 3 PM & Engineers to 20+
- Managed 1 junior PM and 2 mid-level PMs, and provided regular job performance feedback to improve team output.
Growth Product Manager
Shoelace
11.2020 - 08.2021
- Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation
- Implemented long-term pricing experiments that improved customer LTV over 30%
- Planned and executed a new service based product for active users which led to a net increase in monthly revenue of $250k
Product Manager
Wing Tel.
04.2018 - 04.2020
- Led the development of a new B2C & B2B MVNO product which grew to over 500,000 MAU in the second year.
- Gathered requirements, defined scopes, allocated resources and established schedules meeting or exceeding project demands. During this time at Wing the product team delivered an increase of over 140% in top-line revenue.
- Performed business analysis that identified opportunities to reduce costs 30% through targeted demographic expansion and automated workflow development
- Maintained tactical control of project budgets ($400k+ USD) and
timelines to keep teams on task and achieve scheduled targets.
Data Analytics Lead
TheScore
05.2018 - 04.2019
- Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
- Created and automated data visualizations to present insights and tell compelling stories for product leaders to develop strategy
- Performed root-cause analysis on data-related system problems to recommend or execute corrective action.
- Applied loss functions and variance explanation techniques to compareperformance metrics.
Education
Bachelor of Arts - Game Design
Vancouver Film School
Vancouver10.2022
Leadership & Management
Harvard Business School Online
Online11-2021
Bachelor of Arts - Financial Economics
University of Toronto
Toronto, Ontario05-2018
Skills
- Strategic Planning
- Staff Management
- Research and Trend analysis
- Interpersonal Communication
- Korean
Certification
- Product Management Certificate, Product Hall
- CISCO Network and Operations
Timeline
Senior Product Manager
ZTX Foundation
07.2022 - Current
Co-founder
Flunks
01.2022 - Current
Chief Product Officer
Kollektion
08.2021 - Current
Director of Product Management
Geeiq
12.2020 - 09.2021
Growth Product Manager
Shoelace
11.2020 - 08.2021
Data Analytics Lead
TheScore
05.2018 - 04.2019
Product Manager
Wing Tel.
04.2018 - 04.2020
Bachelor of Arts - Game Design
Vancouver Film School
Leadership & Management
Harvard Business School Online
Bachelor of Arts - Financial Economics
University of Toronto
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