Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Andrew Lara

Irvine,CA

Summary

Goal oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 9+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

4
4
years of professional experience

Work History

NORTH AMERICA MARKETING MANAGER

INTEX RECREATION CORP
01.2024 - Current
  • Built and led Intex’s experiential and activations program to drive brand salience across multiple product categories, increasing visibility through 12 large scale community events, retailer activations, and sponsorships.
  • Planned and executed national event activations (beach festivals, sporting events, retail pop-ups), managing budgets, contracts, logistics, and cross functional coordination in 2 main events.
  • Partnered with Target Roundel, Walmart Connect, and Amazon Ads teams on integrated campaigns connecting in store and online experiences to maximize ROAS by up to 12 dollars earned for every dollar spent.
  • Negotiated with vendors and agencies to deliver cost efficient activations; managed creative production of event collateral, signage, and digital assets.
  • Developed KPI tracking and post event reporting, leveraging consumer insights (MRI Simmons, NPD Circana, Nielsen) to refine event strategy and demonstrate ROI.
  • Acted as the on-site lead for activations, overseeing set-up, tear-down, staffing, and safety standards to ensure seamless customer experiences.

CUSTOMER EXPERIENCE MANAGER

INTEX RECREATION CORP
01.2022 - 01.2024
  • Mapped and optimized the customer journey, integrating feedback into activation planning to improve consumer experience at live events from discovery to sign ups via emails, texts, and tracked website visits.
  • Collaborated with product development and marketing teams to ensure brand consistency across digital, packaging, and event touchpoints.

MARKETING ASSOCIATE

INTEX RECREATION CORP
01.2022 - 01.2024
  • Managed the social media calendar, working with design on content creation tied to seasonal campaigns and event activations on at minimum 3 consistent post per week.
  • Supported sales with market research and analysis on new product ventures with highlighted features and comfort.
  • Created product packaging and website copy to strengthen brand image and consumer messaging.

Education

MBA - Marketing Focus

PAUL MERAGE SCHOOL OF BUSINESS
Irvine, CA
06-2026

Bachelor of Arts - International Business & Chinese (Double Major)

WHITTIER COLLEGE
Whittier, CA
05-2016

Skills

  • Event & Experiential Marketing: Activations, Sponsorships, Contract Negotiation, Budget Tracking
  • Technical: MS Office Suite, Project Management Tools, Copywriting
  • TEFL Certified
  • Marketing Tools: CRM Analytics, MRI Simmons, NPD Circana, Nielsen, GfK
  • Languages: English (native), Spanish (fluent), Chinese (conversational)

Accomplishments

  • Supported brand salience that resulted in a 40% increase in customer engagement.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Chinese (Mandarin)
Full Professional

Timeline

NORTH AMERICA MARKETING MANAGER

INTEX RECREATION CORP
01.2024 - Current

CUSTOMER EXPERIENCE MANAGER

INTEX RECREATION CORP
01.2022 - 01.2024

MARKETING ASSOCIATE

INTEX RECREATION CORP
01.2022 - 01.2024

MBA - Marketing Focus

PAUL MERAGE SCHOOL OF BUSINESS

Bachelor of Arts - International Business & Chinese (Double Major)

WHITTIER COLLEGE

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Andrew Lara