Andrew Cox
Victoria,BC
Summary
Dynamic Sales & Marketing Director with a proven track record at Edward & Sons Trading, driving revenue growth through innovative pricing strategies and effective sales coaching. Expert in partnership development and sales presentations, I fostered key relationships that enhanced brand visibility and increased customer loyalty, resulting in significant revenue increases.
Overview
23
23
years of professional experience
Work History
Canadian Sales & Marketing Director
Edward & Sons Trading
Canada
01.2007 - 02.2025
- Developed and executed comprehensive sales strategies to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance brand visibility and market penetration through targeted marketing campaigns.
- Analyzed market trends and customer feedback to inform product development and promotional strategies.
- Established key performance indicators to evaluate sales team effectiveness and optimize training programs.
- Fostered relationships with key accounts, increasing customer loyalty and long-term partnerships.
- Conducted competitive analysis to identify opportunities for differentiation and positioning in the marketplace.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Conducted market research to identify potential areas of growth for future product development initiatives.
Grocery Manager
Planet Organic Market
Victoria, BC
03.2004 - 06.2008
- Managed daily operations to optimize inventory levels and enhance product availability.
Assistant Manager
Rachel Berri
Montreal, QC
01.2002 - 07.2003
Education
Red Seal Certificate - Culinary Arts
ITHQ
Montreal, QC07-1992
Skills
- Sales coaching
- Pricing strategy
- Partnership development
- Sales presentations
Languages
French
Full Professional
Interests
- Kayaking, Hiking Meditation for overall physical and mental well-being
- Bō Staff
- Music
- Art, Refurbishing, Repurposing
Timeline
Canadian Sales & Marketing Director
Edward & Sons Trading
01.2007 - 02.2025
Grocery Manager
Planet Organic Market
03.2004 - 06.2008
Assistant Manager
Rachel Berri
01.2002 - 07.2003
Red Seal Certificate - Culinary Arts
ITHQ