Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Andrew Baulcomb

Hamilton,ON

Summary

Andrew Baulcomb is a seasoned marketing and communications professional. With more than 15 years of experience in the public and private sector, he's adept at delivering strategic solutions that drive success.

With a strong foundation in integrated communications strategies and high-impact content creation, he excels at crafting custom-tailored solutions that enhance brand visibility. Andrew possesses a comprehensive skillset that includes everything from brand strategy development and media relations outreach to digital marketing and social media management. His expertise in content development and planning allows him to create compelling narratives that resonate with various audiences across multiple platforms. Additionally, his proficiency in web content management and optimization ensures that messaging is consistent, accessible, and impactful. Andrew also leverages his knowledge of research, analytics, and AI applications in marketing to make data-informed decisions.

Known for his interpersonal relationships and account stewardship skills, Andrew builds lasting partnerships by prioritizing open communication and collaboration. He effectively manages complex projects through strong organizational abilities, ensuring timely delivery and alignment with client objectives. Above all, his commitment to continuous learning and adaptability makes him as a valuable asset to any organization seeking to elevate its communications strategy and achieve measurable results.

Overview

15
15
years of professional experience

Work History

Communications Manager

Jan Kelley
09.2022 - 11.2024
  • Extensive experience with B2B and B2C product and brand launches, including: content development, value proposition and messaging creation, research and competitor analyses, customer persona development, and client validation workshops
  • Experience pitching and launching marketing campaigns for clients of all sizes, with a particular focus on working with leading US and Canadian brands in the building materials space
  • Well-versed in research and competitor analyses; comfortable collaborating with others and using a variety of tools and resources to streamline operations and produce accurate results
  • Extensive social media content program management for numerous brands and clients, including writing, editing, and scheduling multimedia content
  • Experience with public relations and media relations, including co-managing major PR campaigns for large clients, as well as boosting the exposure and reputation of Jan Kelley
  • Deep familiarity with stakeholder interviewing, speech writing, copy editing, and writing
  • Ongoing engagement with AI tools in a variety of applications; regular contributor to client and agency strategy and planning efforts as a member of Jan Kelley’s AI-focused employee task force
  • Experience with new business pitching and project scoping
  • Able to effectively manage or co-manage a team of employees, including offering regular guidance and feedback and monitoring progress in a particular discipline
  • Comfortable and confident presenting client work, co-hosting webinars, and/or leading internal teaching and learning sessions

Communications Specialist

Gowling WLG
10.2019 - 09.2022
  • Oversaw the development and rollout of national communications and marketing campaigns, both internally and externally
  • Produced and advised on communications-related material for Gowling WLG's seven Canadian offices
  • Provided additional English-language writing and editing support for international offices
  • Liaised with partners in business development, marketing, proposals, and other areas to expand the reach and reputation of the firm
  • Served as a member of Gowling WLG's national Diversity & Inclusion Council (2019-2020)

Communications Officer

McMaster University
06.2017 - 10.2019
  • Developed and implemented strategic plans for the creation and dissemination of DeGroote School of Business' key messages
  • Identified and capitalized on media and marketing opportunities, both paid and earned
  • Wrote and edited copy for the DeGroote School of Business website and Knowledge @ DeGroote e-magazine
  • Drafted speaking notes for DeGroote Dean Leonard Waverman and other faculty and staff
  • Compiled and edited print and graphic material for key documents such as DeGroote's Annual Report
  • Built and maintained relationships with notable alumni and prospective donors through community outreach and stewardship efforts
  • Assisted with media relations activities, including staffing DeGroote's on-campus television studio
  • Wrote and edited strategic documents and correspondence for faculty and staff
  • Co-managed a team of three part-time student interns

Advancement Officer

McMaster University
12.2015 - 06.2017
  • Wrote and edited copy for the DeGroote School of Business website and Knowledge @ DeGroote e-magazine
  • Drafted speaking notes for DeGroote Dean Leonard Waverman and other faculty and staff
  • Compiled and edited print and graphic material for key documents such as DeGroote's Annual Report
  • Built and maintained relationships with notable alumni and prospective donors through community outreach and stewardship efforts
  • Assisted with promoting and staffing DeGroote events in Hamilton, Burlington, and Toronto
  • Assisted with media relations activities, including staffing DeGroote's on-campus television studio
  • Wrote and edited strategic documents and correspondence for faculty and staff

Public Relations Coordinator

McMaster University
11.2011 - 12.2015
  • Wrote and edited copy for the McMaster Daily News and Times alumni magazine
  • Built and maintained relationships with local, national, and international media outlets via regular story pitches and media releases
  • Protected the brand of McMaster University and actively promoted world-class research, teaching and learning, and community engagement activities
  • Assisted with the development and publication of various social media campaigns

Reporter

Metroland Media Group
11.2010 - 10.2011
  • Produced roughly a dozen pieces of content per week for Canada's largest community newspaper, Niagara This Week — 10 editions published weekly, with a combined circulation of 165,000
  • Extensive photography and photo editing duties
  • Niagara Falls City Council beat reporter
  • Contributed larger magazine features to various Metroland publications
  • Regular pagination, layout and copy editing duties during production runs

Intern Reporter

The Hamilton Spectator
05.2010 - 09.2010
  • Filed clean and factual copy on a daily deadline
  • Covered local and international news, sports, politics, emergency services, community events, music, fine arts, and travel
  • Summer work also included video, multimedia, social media and photography — explored stories from all angles, whenever applicable
  • Travelled through the United States with Canadian rock band Arkells for a large Weekend Reader feature titled "Arkells Take America"

Education

Online Certificate (eCornell) - Digital Marketing

Cornell University
Ithaca, NY
01-2019

Bachelor of Arts - Cultural Studies

McMaster University
Hamilton, ON
06-2008

Skills

  • Integrated Communications and Marketing Strategy
  • Brand Strategy Development
  • Content Development and Optimization
  • Media Relations and Outreach
  • Competitor and Market Analysis
  • Web Content Optimization
  • Social Media Management
  • Custom AI-GPT Development
  • Thought Leadership Cultivation
  • Client Relationship Management
  • Team Mentorship and Co-Management
  • Client Presentation Delivery and Public Speaking

Languages

English
Native or Bilingual

Timeline

Communications Manager

Jan Kelley
09.2022 - 11.2024

Communications Specialist

Gowling WLG
10.2019 - 09.2022

Communications Officer

McMaster University
06.2017 - 10.2019

Advancement Officer

McMaster University
12.2015 - 06.2017

Public Relations Coordinator

McMaster University
11.2011 - 12.2015

Reporter

Metroland Media Group
11.2010 - 10.2011

Intern Reporter

The Hamilton Spectator
05.2010 - 09.2010

Online Certificate (eCornell) - Digital Marketing

Cornell University

Bachelor of Arts - Cultural Studies

McMaster University
Andrew Baulcomb