Andres Osorio
Toronto,Canada
Summary
Highly-motivated employee with desire to take on new challenges. Currently seeking a management or leadership opportunity within a growth-driven company, where I can leverage over 10 years of hands-on experience across e-commerce operations, financial planning, auditing, customer service, sales, and digital marketing. Adept at aligning teams, optimizing processes, and maintaining high standards of quality and customer experience in fast-paced environments. Known for strong collaboration, clear communication, and an ownership-driven approach to leadership. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.
Overview
14
14
years of professional experience
1
1
Certification
Work History
E-Commerce Operations & Storefront Management
Midilatino
Toronto, Canada
01.2019 - Current
- Built and maintained Shopify infrastructure including product catalogs, collections, checkout logic, promotions, and storefront QA processes.
- Implemented and monitored promotional campaigns using approved promo briefs, ensuring correct dates, mechanics, exclusions, and messaging accuracy.
- Performed end-to-end QA of promotions including SKU eligibility, stacking behavior, cart totals, checkout totals, and customer-facing communication.
- Established rollback plans and live monitoring protocols during high-traffic launches to quickly resolve storefront or checkout issues.
- Drove a steady pipeline of storefront improvements based on analytics, user behavior, and post-launch audits.
- Documented and standardized storefront processes, workflows, and operational checklists to ensure consistency, scalability, and faster onboarding of collaborators and support teams.
Product Launches, Influencer Marketing & Partnerships
Midilatino
Toronto, Canada
01.2019 - Current
- Led high-ticket product launches requiring advanced planning, influencer coordination, and cross-team execution.
- Built influencer campaigns from scratch including outreach, relationship management, launch timing, and performance tracking.
- Coordinated with legal teams to structure influencer agreements, contracts, and compliance requirements.
- Managed multiple internal and external teams to ensure assets, content, support infrastructure, and marketing were launch-ready.
- Conducted industry and market research to validate pricing, positioning, and launch mechanics before release.
- Leveraged AI tools to analyze market trends, audience behavior, and launch timing to improve product positioning and pre-release performance.
Paid Advertising, Analytics & Budget Management
Midilatino
Toronto, Canada
01.2019 - Current
- Implemented and managed paid advertising campaigns across Meta and YouTube, including pixel setup, tracking, and attribution.
- Analyzed campaign performance through ROI, A/B testing, and funnel metrics to optimize spend and creative direction.
- Built and managed affiliate programs including recruitment, onboarding, tracking structures, and payout logic.
- Planned and controlled marketing budgets, balancing testing initiatives with scalable campaigns.
- Monitored performance during critical launch windows, adjusting campaigns in real time to maximize results and reduce risk.
- Built and maintained detailed budget trackers using Excel and Google Sheets to monitor spend, ROI, and campaign efficiency in real time.
- Consolidated performance data from Meta, YouTube, affiliates, and storefront analytics into unified reporting dashboards.
Creative Direction, Quality Control & Team Collaboration
Midilatino
Toronto, Canada
01.2019 - Current
- Worked closely with sample makers, sound designers, UI designers, and developers to ensure product and storefront quality.
- Applied music production expertise to audit, test, and validate digital products before release, ensuring professional standards.
- Conducted quality control reviews on compositions, sample packs, and digital assets prior to launch.
- Led cross-functional collaboration to keep creative, technical, and operational teams aligned.
Trade Pool Manager Assistant
The Byng Group
Vaughan, Canada
06.2022 - 10.2022
- Assisted hiring process of trades, screened, and contacted each potential trade to start hiring process. Hired trades based on company's work demand for the next weeks.
- Enrolled each trade in our system, explained job and unit expectations, guidelines, and payment system.
- Worked along with scheduler to oversee project sites coming up and due. Also ensured trades were sent to priority job sites and avoided overlapping.
- Worked along with warehouse and interior designers to ensure, right materials were being ordered and kept in inventory.
- Delivered, explained, and printed work orders for trades on a daily basis. Assisted trades with work order changes and arranged material pick up.
- Followed up during the day with each trade regarding work order progress and kept constant communication with job site manager to make sure the unit was delivered on time.
- Upon work order completion, follow up with the trade if job in unit was not completed to company's standards and arrange additional repairs.
- Developed and implemented a series of systems in place to do work efficiently and effectively. Recorded each process in our system and modified trade status as per performance.
Marketing Strategy & Customer Journey Development
Midilatino
Toronto, Canada
01.2021 - 01.2022
- Designed full customer journeys from first touch to repeat purchase, aligning marketing, conversion flows, customer support, and retention strategies.
- Built and optimized landing pages connected to Shopify, integrating email marketing tools and automation flows to support lead capture and upselling.
- Managed email lists with segmented promotional strategies focused on customer lifecycle stages and long-term value growth.
- Developed promotional messaging and conversion strategies informed by customer behavior, sales performance, and campaign results.
- Continuously refined marketing and communication strategies based on real-time feedback and post-campaign analysis.
E-Commerce Founder & Chief Executive Officer
Midilatino
Toronto, Canada
01.2019 - 01.2021
- Founded and scaled an online digital products store on Shopify from the ground up, owning product development, marketing, operations, and customer experience. Built all systems independently during early stages, adapting quickly to growth demands and market shifts.
- Led end-to-end e-commerce strategy including product pages, collection architecture, conversion optimization, and storefront performance improvements based on measurable KPIs.
- Designed and executed launch strategies for both low-ticket and high-ticket digital products, ensuring technical readiness, customer support coverage, and on-time releases.
- Developed quarterly business plans and operating budgets aligned with seasonal promotions, industry events, and customer behaviour insights.
- Conducted continuous market research and customer feedback analysis to guide product direction, pricing strategies, and promotional calendars.
Branch Manager
Pay2Day
Toronto, Canada
02.2017 - 01.2021
- Management - delivering performance through people-supporting performance and development. Recruited, hired, trained, supervised, and developed branch staff in an effort to create strong team members that contribute to the success and growth of the branch.
- Proven record of developing and coaching high-performance sales and service teams. Developed, implemented, and managed a detailed business plan using total team involvement and participate in establishing team sales and service goals.
- Utilized and promoted with the branch team usage of all available sales tools and resources on a regular basis and incorporate tools into the defined Sales Process to guide marketing and call plans.
- Oversaw the platform employees to ensure sales goals were met and the delivery of services was accurate. Cooperated with branch's operations and security procedures by participating in all governmental regulations and inspections.
- Motivated staff through leading by example and being consistent with expectations.
- Initiated and built new hire training programs and achieved the highest staff retention rate in the district. Performed 5 store audits from the government of Canada in compliance with safety and regulations to ensure the branch being up to standard to the company's policies and procedures.
Senior Service Representative
Pay2Day
Toronto, Canada
09.2016 - 01.2017
- Provided account services to customers by receiving deposits and loan payments as well as answering questions in person or on telephone.
- Handled and counted working cash at beginning of shift as well as a constant balancing of the till.
- Received cheques and cash for deposit, verify amounts, and check accuracy of deposit slips.
- Entered customers and transactions into the system to record transactions on client's file.
- Cooperated with branch's operations and security procedures by participating in all governmental regulations maintained customer traffic, customer confidence and protects branch operations by keeping information confidential.
- Contributed to team effort by accomplishing related results as needed.
- Explained, advised on and promoted company's products and services to customers.
Customer Service Representative
Shoppers Drug Mart / Pharma Prix
Toronto, Canada
08.2015 - 09.2016
- Greeted customers entering the store to ascertain what each customer wanted or needed.
- Described product to customers and accurately explained details and care of merchandise.
- Communicated with vendors regarding back-order availability, future inventory and special orders.
- Assisted customers with item selection, inquiries and order customization requests.
Sales Associate
Footlocker Yorkdale
Toronto, Canada
01.2015 - 03.2015
- Welcome customers as they enter the store and engage them in conversations to determine their buying needs.
- Provided customers with information on available styles, sizes, and colours.
- Walked customers through the display shelves and answered their questions regarding prices and availability in other stores.
- Provided customers with information on discounts or other promotional offers.
- Ordered out-of-stock shoes from the warehouse before the retail stock runs out.
- Ran customers through the payment procedure by processing credit card and cash transactions.
- Provided customers with information on return and exchange policies.
Administrative Assistant
Toronto Military Center
Toronto, Canada
06.2012 - 08.2012
- Provided support to military officials and other staff members; responsible for tasks as assigned.
- Helped supervise and facilitate activities for youth aged 8 -15.
- Sold clothing and other goods to collect funds for the centre.
- Performed customer service functions and solve customer complaints in a professional and polite manner.
- Manage and maintain all production and non-production databases, including performing backups, recovery, and validation.
Education
Withdrawn Student - Social Work
York University
Toronto, ON01.2017
High School Diploma -
William Lyon Mackenzie Collegiate Institute
Toronto, ON01.2015
Skills
- Founder-level problem-solving and ownership mindset
- Full-stack e-commerce operations and marketing expertise
- Ability to build systems from zero to scale
- Fast detection and resolution of technical and storefront issues
- Data-informed decision-making and ROI analysis
- Quality control mindset and quality assurance processes
- Excellent written and verbal communication skills
- Strongly self-motivated, resourceful, and adaptable
- Strategic decision-making and critical thinking
- Highly organized with strong time and priority management
- Customer service–oriented with strong relationship-building skills
- Ability to ensure high-quality, consistent service levels
- Ability to learn quickly and operate effectively in new environments
- Cross-functional team leadership and collaboration
- E-commerce business architecture and systems design
- High-ticket digital product launch strategy and execution
- Revenue-driven growth and performance optimization
- Paid media and paid advertising strategy
- Budget management, optimization, and financial oversight
- Business-to-business marketing and sales strategy
- Influencer marketing systems and partnership management
- Conversion rate optimization and customer journey mapping
- Marketing automation and customer relationship management (CRM)
- Analytics expertise and performance reporting
- Client profiling and market research analysis
- Branch operations and operational process management
- Strategic planning and execution
- Credit analysis and loan origination experience
- Cross-selling strategies and consultative sales approach
- Policy formulation and operational governance
- Staff management and team development
- Strong computer skills and Microsoft Office proficiency
- Remote and hybrid work readiness with high autonomy
Certification
- Driver's License G, 01/01/15
- High School Diploma, 06/01/12
References
- Diana Morgado, District Manager, Pay2Day, Toronto, ON, (416) 395-3300
- Nathan S., Board Director, Tropicana, Toronto, ON, (647) 767-2073
- Tanya C., CIBC Financial Service Representative, Pay2Day, Toronto, ON, (647) 395-5721
Languages
Spanish
Full Professional
Timeline
Trade Pool Manager Assistant
The Byng Group
06.2022 - 10.2022
Marketing Strategy & Customer Journey Development
Midilatino
01.2021 - 01.2022
E-Commerce Operations & Storefront Management
Midilatino
01.2019 - Current
Product Launches, Influencer Marketing & Partnerships
Midilatino
01.2019 - Current
Paid Advertising, Analytics & Budget Management
Midilatino
01.2019 - Current
Creative Direction, Quality Control & Team Collaboration
Midilatino
01.2019 - Current
E-Commerce Founder & Chief Executive Officer
Midilatino
01.2019 - 01.2021
Branch Manager
Pay2Day
02.2017 - 01.2021
Senior Service Representative
Pay2Day
09.2016 - 01.2017
Customer Service Representative
Shoppers Drug Mart / Pharma Prix
08.2015 - 09.2016
Sales Associate
Footlocker Yorkdale
01.2015 - 03.2015
Administrative Assistant
Toronto Military Center
06.2012 - 08.2012
Withdrawn Student - Social Work
York University
High School Diploma -
William Lyon Mackenzie Collegiate Institute