Summary
Overview
Work History
Education
Skills
Timeline
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Andres Escobedo

Vancouver,BC

Summary

Content Creator & Social Media Strategist with 5 years of experience helping brands grow through video storytelling, social media strategy, and AI-powered marketing. At Mercatitlán, one of LATAM’s top marketing companies recognized by Google, Facebook, and Forbes, I led the content strategy alongside Juan Lombana, one of ~30 Google Experts worldwide. I helped grow the audience from 222k to 310k in one year and produced “Cómo Funciona Tu Negocio,” one of Mexico’s top business podcasts. In Vancouver, I’ve built social media and video strategies for premium furniture and real estate brands, creating scroll-stopping short-form content that drives engagement and builds brand presence. Passionate about storytelling, community growth, and using technology to create content that connects and inspires.

Overview

7
7
years of professional experience

Work History

Social Media Coordinator

Accents@Home & Hygge Design House
Vancouver, B.C
10.2024 - 04.2025

Two premium Canadian furniture brands. Led their complete social media transformation, from strategy to creative execution, driving stronger brand presence and audience growth in the competitive home & lifestyle space.

Key Achievements:

  • Built and executed the full social media strategy for TikTok, Instagram, and Facebook, elevating brand voice and positioning in the premium furniture market.
  • Spearheaded the entire content production pipeline single-handedly, managing everything from content ideation, scripting, and filming to editing, copywriting, and publishing.
  • Leveraged cutting-edge AI tools (ChatGPT, image generators, video enhancers) to streamline workflows, boost creative output, and deliver high-performing content at scale.
  • Directed in-store video shoots, crafting visual narratives that showcased product value and lifestyle appeal, enhancing brand storytelling.
  • Developed and maintained strategic monthly content calendars aligned with brand pillars and market trends, ensuring a cohesive, engaging presence across platforms.
  • Consistently drove growth in engagement and reach through trend-driven, scroll-stopping short-form videos tailored to each platform’s algorithm and audience behavior.

Head of Content Strategy | Mercatitlán

Mercatitlán - Juan Lombana
Mexico, Mexico
09.2021 - 07.2024

Mercatitlán is one of LATAM’s most recognized marketing companies, featured by Google, Facebook, and Forbes. Worked directly with Juan Lombana, one of ~30 Google Experts worldwide, leading the company’s entire content and social media growth strategy.

Key Achievements:

  • Led the global content strategy, growing the brand’s audience from 222k to 310k followers in one year, breaking a plateau where growth had stagnated.
  • Built and executed the full social media roadmap, driving consistent engagement through strategic frameworks like AIDA and emotional/educational content pillars.
  • Produced and distributed “Cómo Funciona Tu Negocio”, one of Mexico’s top business podcasts, ensuring it reached thousands of listeners and became a reference in the business community.
  • Integrated cutting-edge AI tools to automate content workflows, optimize audience segmentation, and personalize messaging—placing the company ahead of market trends.
  • Acted as the strategic and creative lead across video production, social media campaigns, and community-building initiatives, consistently increasing reach and brand loyalty.

Video Production Manager & Corporate Image Coordin

APP ARCHMASCO
SLP, SLP
01.2018 - 12.2020

Construction and services company. Led the production of corporate videos and managed brand image initiatives to showcase large-scale construction projects and services.

Key Responsibilities:

  • Produced video content highlighting construction processes, project milestones, and service capabilities to support client acquisition and internal communications.
  • Managed pre-production and post-production logistics, ensuring efficient coordination across construction teams and marketing needs.
  • Oversaw quality control and analysis of visual content, maintaining consistency with the company’s corporate image.
  • Supervised a small production team to deliver on-time, high-quality video projects for clients in the construction and services industry.

Freelance Filmmaker & Production Assistant

Fernando Ofarrill Productions & Eduardo de la Peña Productions
SLP, SLP
11.2017 - 01.2018

Worked with two of Mexico’s top filmmakers on national and international productions, covering weddings, brand storytelling, and commercial content.

Fernando Ofarrill’s portfolio includes global brands like Discovery Channel, Canon, and major commercial projects, delivering cinematic storytelling at the highest level.

Key Contributions:

  • Filmed, directed, and edited cinematic wedding videos, brand content, and commercial projects, creating impactful visual stories.
  • Participated in international productions in Canada, Monterrey, and Mexico City, managing both creative and technical aspects on set.
  • Handled camera operations, lighting setups, and on-site shooting, ensuring professional-level production quality.
  • Managed pre-production and post-production workflows to deliver high-quality final products under tight deadlines.
  • Assisted with production logistics, service pricing, and client quotations, supporting both the creative and business sides of production.

Education

CERTIFICATE - Product Management

Stanford University
01-2025

Associate of Arts - Business Administration

SELC COLLEGE
Vancouver, BC
09-2024

Associate of Arts - Digital Media And Communications

Universidad Interamericana Para El Desarrollo
Slp Mexico
02-2021

Skills

Technical Skills
  • Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, Illustrator
  • Social Media Strategy: Instagram, TikTok, Facebook, YouTube
  • Paid Ads: Google Ads, Meta Ads, TikTok Ads
  • AI Tools for Content Creation: ChatGPT, image/video generators, automation tools
  • Video Production: Scriptwriting, Filming, Editing, Post-production
  • Digital Marketing Frameworks: AIDA, Emotional/Educational/Entertainment content pillars
  • Data Analysis & Reporting: Google Analytics, Meta Insights, Google Workspace, Microsoft Excel
  • Content Planning: Content Calendars, Trend Research, Copywriting
Core Skills
  • Storytelling & Creative Strategy
  • Leadership & Team Collaboration
  • Fast Learning & Adaptability
  • Strong Communication
  • Project Management
  • Problem Solving
  • Community Engagement

Timeline

Social Media Coordinator

Accents@Home & Hygge Design House
10.2024 - 04.2025

Head of Content Strategy | Mercatitlán

Mercatitlán - Juan Lombana
09.2021 - 07.2024

Video Production Manager & Corporate Image Coordin

APP ARCHMASCO
01.2018 - 12.2020

Freelance Filmmaker & Production Assistant

Fernando Ofarrill Productions & Eduardo de la Peña Productions
11.2017 - 01.2018

CERTIFICATE - Product Management

Stanford University

Associate of Arts - Business Administration

SELC COLLEGE

Associate of Arts - Digital Media And Communications

Universidad Interamericana Para El Desarrollo
Andres Escobedo