Andres Escobedo

Two premium Canadian furniture brands. Led their complete social media transformation, from strategy to creative execution, driving stronger brand presence and audience growth in the competitive home & lifestyle space.

Key Achievements:

• Built and executed the full social media strategy for TikTok, Instagram, and Facebook, elevating brand voice and positioning in the premium furniture market.
• Spearheaded the entire content production pipeline single-handedly, managing everything from content ideation, scripting, and filming to editing, copywriting, and publishing.
• Leveraged cutting-edge AI tools (ChatGPT, image generators, video enhancers) to streamline workflows, boost creative output, and deliver high-performing content at scale.
• Directed in-store video shoots, crafting visual narratives that showcased product value and lifestyle appeal, enhancing brand storytelling.
• Developed and maintained strategic monthly content calendars aligned with brand pillars and market trends, ensuring a cohesive, engaging presence across platforms.
• Consistently drove growth in engagement and reach through trend-driven, scroll-stopping short-form videos tailored to each platform’s algorithm and audience behavior.

Mercatitlán is one of LATAM’s most recognized marketing companies, featured by Google, Facebook, and Forbes. Worked directly with Juan Lombana, one of ~30 Google Experts worldwide, leading the company’s entire content and social media growth strategy.

Key Achievements:

• Led the global content strategy, growing the brand’s audience from 222k to 310k followers in one year, breaking a plateau where growth had stagnated.
• Built and executed the full social media roadmap, driving consistent engagement through strategic frameworks like AIDA and emotional/educational content pillars.
• Produced and distributed “Cómo Funciona Tu Negocio”, one of Mexico’s top business podcasts, ensuring it reached thousands of listeners and became a reference in the business community.
• Integrated cutting-edge AI tools to automate content workflows, optimize audience segmentation, and personalize messaging—placing the company ahead of market trends.
• Acted as the strategic and creative lead across video production, social media campaigns, and community-building initiatives, consistently increasing reach and brand loyalty.

Construction and services company. Led the production of corporate videos and managed brand image initiatives to showcase large-scale construction projects and services.

Key Responsibilities:

• Produced video content highlighting construction processes, project milestones, and service capabilities to support client acquisition and internal communications.
• Managed pre-production and post-production logistics, ensuring efficient coordination across construction teams and marketing needs.
• Oversaw quality control and analysis of visual content, maintaining consistency with the company’s corporate image.
• Supervised a small production team to deliver on-time, high-quality video projects for clients in the construction and services industry.

Worked with two of Mexico’s top filmmakers on national and international productions, covering weddings, brand storytelling, and commercial content.

Fernando Ofarrill’s portfolio includes global brands like Discovery Channel, Canon, and major commercial projects, delivering cinematic storytelling at the highest level.

Key Contributions:

• Filmed, directed, and edited cinematic wedding videos, brand content, and commercial projects, creating impactful visual stories.
• Participated in international productions in Canada, Monterrey, and Mexico City, managing both creative and technical aspects on set.
• Handled camera operations, lighting setups, and on-site shooting, ensuring professional-level production quality.
• Managed pre-production and post-production workflows to deliver high-quality final products under tight deadlines.
• Assisted with production logistics, service pricing, and client quotations, supporting both the creative and business sides of production.