ANDREIA M. FERREIRA
Santa Clarita
Summary
Results-oriented sales leader with expertise in CRM and consultative selling. Proven ability to drive territory growth and exceed sales targets through strategic planning and relationship management. Skilled in staff training and leadership, fostering business growth through innovative sales strategic.
Overview
19
19
years of professional experience
Work History
Regional Sales Manager - Southern California and AZ
Draeger
08.2021 - 12.2023
- Directed strategic territory management in Southern California and Arizona, focusing on end-user identification for optimal outcomes.
- Strengthened partnerships by engaging with key account figures at multiple levels.
- Implemented value selling strategies to effectively target key stakeholders.
- Set and achieved sales and market objectives with major distributors through comprehensive yearly planning.
- Assisted in implementing campaigns aimed at enhancing PPE brand positioning.
- Conducted targeted training programs for distributor staff to enhance brand positioning.
- Managed database of target accounts while identifying and evaluating new business opportunities.
- Executed efficient sales processes with various tools including CRM and office applications.
- Exceeded annual target by 25% in 2022.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Delivered expert advice about product strengths and key attributes to clientele.
- Resolved customer inquiries promptly as well as escalated issues when necessary.
- Coordinated industry events to promote product visibility.
- Achieved regional sales goals by creating and executing promotional strategies.
- Built collaborative relationships with stakeholders to enhance business expansion opportunities.
Business Development /Territory Manager - LATAM
Mechanix Wear
05.2016 - 11.2020
- Created sales plan by channel and industry surpassing target objectives for assigned territory.
- Consistently outperformed expectations with results reaching 40% over target.
- Cultivated relationships from concept to implementation.
- Designed and deployed channel-specific programs aimed at enhancing sales performance.
- Contributed to creating a customized solution for a prominent end user within the ONG sector.
- Ensured consistent communication with clients by visiting their locations.
- Secured new business opportunities ensuring revenue growth.
- Shielded Brand against competitive strategies.
- Cultivated trust and established strong rapport with divisional and corporate-level safety officers.
- Contributed to injury reduction initiatives through enhanced safety management practices.
- Assessed hand safety in extensive industrial settings to identify appropriate Mechanix Wear products.
- Analyzed market potential and tailored strategies for optimal revenue generation.
- Offered specialized instruction on technical aspects and sales techniques to distributor personnel.
- Supervised and assisted Independent Reps.
- Ensured sales pipeline was consistently updated in Sales Force.
- Delivered presentations tailored to clients at industry events.
- Collaborated with logistics teams for compliance adherence.
Business Development /Territory manager - National /International
Uninet Imaging
Hawthorne
08.2011 - 10.2015
- Served as primary liaison for over 150 accounts, enhancing communication between clients and company.
- Created region-specific strategic account plans to achieve GPM goals.
- Represented company at national and international trade shows to expand customer base.
- Delivered client-centered presentations at industry events.
- Ensured all critical information was documented in CRM for up-to-date records.
- Fostered strong customer relationships to drive repeat business.
- Strengthened connections with clients using techniques such as cold calling, on-site visits, and participation in trade shows.
- Diagnosed and escalated technical issues to relevant teams.
Sales Manager / Senior Buyer
Imaging Resources Inc.
11.2009 - 06.2011
- Generated new business opportunities and nurtured existing client relationships.
- Negotiated competitive pricing for imaging supplies.
- Participated in global trade exhibitions to expand customer network.
- Oversaw team of six across two departments to fulfill daily requirements.
- Coordinated logistics operations to guarantee timely paperwork submission for customs clearance.
- Directed operations in returns department to facilitate quick vendor return processing and credit acquisition.
- Negotiated pricing agreements reducing company expenses by 15%.
- Conducted comprehensive forecasting and inventory control for over 4,000 SKUs to ensure efficient stock levels.
- Increased order fill rate to exceed 95%.
Account Manager
Future Graphics Imaging Inc.
Sylmar
04.2007 - 11.2009
Credit Consultant/Sales
Galpin Motors
Van Nuys
09.2004 - 01.2007
Account Executive/Senior Loan Officer
Platinum One Lending Inc.
Sherman Oaks
Education
BS - Business Administration
Puccamp University
Brazil01.1998
Skills
- Consultative and relationship selling
- Upselling and cross selling
- Sales initiatives and techniques
- Negotiation and persuasion
- Deal closing
- Pipeline maintenance
- Motivational and inspirational
- Lead prospecting
- Product expertise
- Revenue generation
- Sales expertise
- Conflict resolution
- Strategic planning
- Goals and performance
- Detail-oriented
Languages
- Portuguese
- Spanish
- English
References
Will be furnished on demand
Professional Attributes
- Ability to rapidly establish and expand a strong market presence and achieve substantial sales growth
- Proficient and well organized in providing customer service and effectively coordinating with multiple verticals
- Adept in working in a team or individually and surpass all organizational goals
- Outstanding ability to build a solid rapport with customers
- Expertise in convincing, persuading and closing successful deals
- Expertise at solving customer pain points in high-paced environments with strict timeframes
Timeline
Regional Sales Manager - Southern California and AZ
Draeger
08.2021 - 12.2023
Business Development /Territory Manager - LATAM
Mechanix Wear
05.2016 - 11.2020
Business Development /Territory manager - National /International
Uninet Imaging
08.2011 - 10.2015
Sales Manager / Senior Buyer
Imaging Resources Inc.
11.2009 - 06.2011
Account Manager
Future Graphics Imaging Inc.
04.2007 - 11.2009
Credit Consultant/Sales
Galpin Motors
09.2004 - 01.2007
Account Executive/Senior Loan Officer
Platinum One Lending Inc.
BS - Business Administration
Puccamp University
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