Andrei Horumba
Costa Mesa
Summary
Strategic marketing leader with extensive experience in medical devices, specializing in customer engagement and market strategy. Demonstrated success in developing impactful programs that enhance KOL relationships and drive significant revenue growth. Expertise in fostering collaboration across sales, marketing, and cross-functional teams to achieve business objectives.
Overview
13
13
years of professional experience
Work History
Sr. Global Customer Engagement Manager
Medtronic
Irvine
04.2025 - Current
- Formulated sales strategies to strengthen market presence and improve customer engagement.
- Elevated net promoter score (NPS) by 34 points through targeted feedback loops and personalized strategies.
- Designed and launched two innovative off-site and cross-border customer engagement programs.
- Established a customer engagement incubator to support rising talent development.
- Developed strategic R&D projects with key opinion leaders for product design and FDA validation.
- Engaged key opinion leaders in medical education initiatives, including international podium presentations and roadshows.
Sr. Global Market Development Marketing Manager
Medtronic
Irvine
10.2021 - 03.2025
- Created comprehensive sales strategies to boost market penetration across diverse regions.
- Directed global market development strategy for CSDH, leveraging P&L insights for regional implementation.
- Led fiscal year 2025 neurovascular business planning, aligning strategic plan with AOP across multiple departments.
- Oversaw acute ischemic stroke franchise, fostering immediate initiatives and long-term clinical adoption programs.
- Developed and executed market strategies in key OUS markets, identifying commercialization partnerships to expand radial access.
Regional Product Manager, NeuroVascular CEE
Medtronic
Bucharest
05.2019 - 08.2021
- Created and executed marketing strategies for AIS & Hemorrhagic Stroke portfolio, growing revenue from $25M (FY19) to $35M (FY21).
- Drove KOL management, congress presence, and therapy adoption initiatives across Central & Eastern Europe.
- Supported 6 product launches integrating market research, go-to-market models, and the downstream Global strategy implementation.
Sr. Field Development Specialist – NeuroVascular (Romania & Moldova)
Medtronic
Bucharest
07.2017 - 04.2019
- Implemented a “go-direct” market model and expanded patient access through partnerships with government, societies, foundations, and patient associations.
- Increased local revenue generation by 14x.
- Drove scientific education programs, proctorships, and government affairs initiatives to secure reimbursement and increase therapy access.
Regional Product Specialist (SouthEast Europe) – Aesculap Laparoscopy
B. Braun Aesculap
Bucharest
01.2014 - 06.2017
- Formulated regional marketing strategy for 3D laparoscopic surgery portfolio, supporting sales through trials and congresses.
- Provided clinical support at over 350 laparoscopic procedures across various surgical disciplines.
- Championed "Einstein Vision 2.0," achieving top regional implementation with highest global unit sales in 2015.
- Trained regional sales teams, conducting product presentations, workshops, and market analysis.
Sales Representative – Aesculap Surgical & Closure Technologies
B. Braun Aesculap
Bucharest
01.2013 - 12.2013
- Promoted full surgical portfolio, establishing strong relationships with KOLs in general surgery, neurosurgery, and orthopedics to enhance product adoption.
- Exceeded sales targets by 125% through ethical promotion and value-based selling, contributing to overall revenue growth.
Education
BS - Marketing
Romanian - American University
Bucharest, ROLeading Others: Manager Essentials -
Arizona State University
Arizona, AZSkills
- Global customer engagement
- Market strategy
- Marketing execution
- Revenue growth
- Cross-functional collaboration
- Customer journey mapping
Languages
Romanian
Native/ Bilingual
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
Sr. Global Customer Engagement Manager
Medtronic
04.2025 - Current
Sr. Global Market Development Marketing Manager
Medtronic
10.2021 - 03.2025
Regional Product Manager, NeuroVascular CEE
Medtronic
05.2019 - 08.2021
Sr. Field Development Specialist – NeuroVascular (Romania & Moldova)
Medtronic
07.2017 - 04.2019
Regional Product Specialist (SouthEast Europe) – Aesculap Laparoscopy
B. Braun Aesculap
01.2014 - 06.2017
Sales Representative – Aesculap Surgical & Closure Technologies
B. Braun Aesculap
01.2013 - 12.2013
BS - Marketing
Romanian - American University
Leading Others: Manager Essentials -
Arizona State University